How do you manage a company so well that it is easy to sell and your plant employees do the selling for you? The designated salesperson has limited credibility. The person on the line, the line making, and the packaging, have the highest credibility and believability. Few companies would trust their employees to help do their selling, which means the company is not managed well. Hugging your employees so they hug your customers for you is the best path to prosperity and sales success. As CEO...
