It's the new normal. Now all of your employees are Twittering away and friending clients on Facebook. Not to mention customers–who feel obligated to update your Wikipedia entry with product complaints.In this new world, dealing with empowered employees and customers –Insurgents – is only going to get more challenging. Employees are using this technology in the workplace and customers are using it in the marketplace, and neither obey the rules you set up.This chaos is your future as a...
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry – yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's...
