The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the «unglobal consumer» who does not have a «one size fits all» need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other...
