Экономика
3138 кн.
Cash in with Guerrilla Marketing’s Greatest HitsUpdated, adapted, remastered…The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present you with the only book to deliver The Best of Guerrilla Marketing—a combination of the latest secrets, strategies, tactics, and tools from more than 35 top selling Guerrilla Marketing books.When they write the history of marketing thought, Jay doesn't get a page… he gets his own chapter.Seth...
| Автор | Jay Levinson Conrad |
Cash In, One Load at a Time Whether you’re looking to break free from the nine-to-five grind or just want to make a little extra money on the side, a coin-operated laundry could be your ticket to financial independence. With more people living in condos and apartments, laundromats are more profitable than ever, and you can shape the business to match your tastes, interests and imagination. This low-maintenance, highly lucrative business could earn you up to $1 million a year.Covers:New...
| Автор | Mandy Erickson |
Thanks to today’s busy lifestyles, nearly 4,500 institutions of higher learning, and more than 21 million students, the need for college admissions consulting services continues to grow. The experts at Entrepreneur detail how education enthusiasts and/ or those with a passion for counseling others can take advantage of this home-based business opportunity.Coached by our experts, entrepreneurs learn how to identify their specialty or services—from steering high school students...
| Автор | Eileen Figure Sandlin |
A record 21.6 million students attended American colleges and universities in the fall of 2012. Of those students, the U.S. Census Bureau says, more than 4.4 million were in the 15-19 age bracket, the market primed and ready for the advice dispensed by college consultants. The experts at Entrepreneur zero in on this growing marketing and show education enthusiasts how to turn their passion into profits with a college planning and consultant business.
| Автор | Eileen Figure Sandlin |
START YOUR OWN CHILD-CARE SERVICE AND GET PAID TO CARE FOR KIDSAs the number of working parents grows the number of children who need quality childcare grows along with it. That need is creating a tremendous entrepreneurial opportunity for people who love children and want to build a business caring for them. This guide has the latest trends, facts, and figures, along with an updated list of resources to help you create a stable and enriching environment for child development, as well as a sound...
| Автор | Jacquelyn Lynn |
GET PAID FOR YOUR PADAn ever-growing number of travelers are searching for more convenient and low-cost accommodation alternatives, as opposed to staying at traditional hotels. As a result, online-based services like Airbnb, FlipKey, HomeAway, Roomorama, and VRBO are making it easy for you to list extra bedrooms or your entire home, condo, or apartment, as a short-term rental option for travelers. Start Your Own Travel Hosting Business will help you make intelligent renting decisions, take...
| Автор | Jason R. Rich |
The experts at <i>Entrepreneur</i> provide a two-part guide to success. First, learn how to turn your desire for change into a successful—and satisfying—nonprofit organization. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more.<BR><b>This kit includes:</b><ul><li>Essential industry-specific startup essentials including industry trends, best practices, important resources, possible...
| Автор | The Staff of Entrepreneur Media, Inc. |
Focusing on budgeting and estimating — the least understood but most important factors of a contracting business — this guide shows contractors how to price their services to recover expenses and still have money for capital expenses and profits. It goes into detail on accounting issues and provides checklists for required government accounts. Plus, it covers concerns such as dealing with problem employees and clients and establishing lines of communication within the company.
| Автор | Rich Mintzer |
Organizations want–and need–to track the changes in their overall performance. And the divisions, units, teams, and individuals within these organizations engage in similar success measurement. Performance Measurement explains the importance of regularly monitoring your group's performance and introduces formal measurement practices. You'll learn to Apply a disciplined process to performance measurement Set targets and communicate data effectively Use performance management as a...
| Автор | Группа авторов |
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.Managing employee growth is critical to your...
| Автор | Группа авторов |
When it comes to project management, success lies in the details. This book walks managers through every step of project oversight from start to finish. Thanks to the book's comprehensive information on everything from planning and budgeting to team building and after-project reviews, managers will master the discipline and skills they need to achieve stellar results without wasting time and money.
| Автор | Группа авторов |
Learn why bad decisions happen to good managers—and how to make better ones. If you read nothing else on decision making, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps. Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to:Make bold decisions that challenge...
| Автор | Ram Charan |
Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them. If you read nothing else on managing people, read these 10 articles ( featuring “Leadership That Gets Results,” by Daniel Goleman ). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you maximize your employees' performance. HBR's 10 Must Reads on Managing People will inspire you to:Tailor your management styles to fit your...
| Автор | В. Чан Ким |
The New Manager's Guide and Mentor. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and will prove especially valuable for the new manager. To assure quality and...
| Автор | Группа авторов |
The Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're at your desk, in a meeting, or on the road, these portable guides enable you to tackle the daily demands of your work with greater speed, savvy, and effectiveness.Ideas are not enough: successful innovation requires...
| Автор | Группа авторов |
You want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads. We've combed through hundreds of Harvard Business Review articles on strategy, change leadership, managing people, and managing yourself and selected the most important ones to help you maximize your performance.This six-title collection includes only the most critical articles from the world’s top management experts, curated from Harvard Business...
| Автор | Питер Друкер |
To innovate profitably, you need more than just creativity. Do you have what it takes? If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively. Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:Decide which ideas are worth...
| Автор | Питер Друкер |
Persuade others to do what you want–for their own reasons.If you need the best practices and ideas for making deals that work–but don't have time to find them–this book is for you. Here are 10 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Seal or sweeten a bargain by uncovering the other side's motives- Conquer faulty assumptions to make the right deals- Forge deals only when they support your strategy- Set the stage for a healthy...
| Автор | Harvard Business Review (HBR) |
If you need the best practices and ideas for achieving career growth and fulfillment–but don't have time to find them–this book is for you. Here are 9 inspiring and useful perspectives, all in one place.This collection of HBR articles will help you:– Break out of a career rut- Earn a spot on your company's high-potential list- Find out what's really holding you back- Get the kind of mentoring that leads to a promotion- Groom yourself for an external move- Turn the job you have...
| Автор | Harvard Business Review (HBR) |
Immigration, Emigration and Migration consists of essays written by distinguished scholars across the fields of law, political science, and philosophy that examine questions of travel and migration across national borders. Questions of immigration and border enforcement practices are particularly salient in contemporary public discourse, and examinations of policy and practice bring forth new philosophical quandaries. Why the common assumption that each country has the right to control its...
| Автор | Группа авторов |
<P>Originally published in 1992 and revised in 2001, Frank B. Connolly's Local Government in Connecticut is one of the most useful and well-established resources on the state's local government. Written expressly for public officials and students, the book explains Connecticut's basic forms of local government and its many variants, as well as examining their inner workings, including governance, management, administration, municipal services, education, and land...
| Автор | Frank B. Connolly |
The US border is going to continue to be a high profile national issue no matter who wins the White House in 2020. Todd Miller, an award-winning border journalist with twenty years experience, enters the debate with the most humanist and controversial solution: abolish borders . Directly inspired by the accessible pamphlet-size concept of We Should All Be Feminists , this new book presents Miller’s essential views through personal first-hand anecdotes, experience, and personal...
| Автор | Todd Miller |
Economic Policy contains six lectures Ludwig von Mises delivered in 1959 for the Centro de Estudios sobre la Libertad in Argentina. The lectures were posthumously edited by Mises’s wife, Margit, and George Koether, a student and long-time friend of Mises. This volume serves as an excellent introduction to what Mises sees as the simple truths of history in terms of economic principles. In straightforward language, Mises explains topics such as capitalism, socialism, interventionism, inflation,...
| Автор | Людвиг Мизес |
Interventionism provides Mises’s analysis of the problems of government interference in business from the Austrian school perspective. Written in 1940, before the United States was officially involved in World War II, this book offers a rare insight into the war economies of Hitler’s Germany and Mussolini’s Italy. Mises criticizes the pre–World War II democratic governments for favoring socialism and interventionism over capitalist methods of production. Mises contends that government’s economic...
| Автор | Людвиг Мизес |