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Uncommon Sense

Jill Harrington

Uncommon Sense

Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing Awards You’re a talented sales professional, but you face big hairy sales challenges every day and you just can’t seem to get anywhere.• Why can’t I get time with my prospects and clients?• Why are my benefit-loaded e-mails and phone calls falling on deaf ears?• How do I loosen the stranglehold of an established supplier?• How do I convert more leads into sales?• How do I stand out when my competition...

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Jill Harrington

Guerrilla Publicity

Jay Conrad Levinson

Guerrilla Publicity

Teaches readers how to offer expert advice over the internet with podcasts Shows how to send out an e-mail blast to quickly reach consumers Teaches different ways to blog about the latest products or services Helps readers connect with their clients on social networking sites Shows how to conduct effective virtual seminars

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Jay Conrad Levinson

The Boomer's Ultimate Guide to Soci...

Kalynn Amadio

The Boomer's Ultimate Guide to Social Media Marketing

Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to...

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Kalynn Amadio

The Way of the Warrior in Business

Donald Hendon

The Way of the Warrior in Business

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of...

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Donald Hendon

Straight Talk About Public Relation...

Robert Wynne

Straight Talk About Public Relations

Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced

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Robert Wynne

Building a Winning Sales Management...

Andris A Zoltners

Building a Winning Sales Management Team

First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don’t get enough time, attention, and resources from sales leaders. “Building a Winning Sales Management Team” shows just how important FLMs are to sales organizations—and what happens when companies underinvest in these key players. Authors of...

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Andris A Zoltners

I Can Get It for You Retail

Rick Padulo

I Can Get It for You Retail

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: – Black’s is Photography – Leon’s – Don’t Pay a Cent Event – Zellers – Because …...

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Rick Padulo

Conformity

Cass R. Sunstein

Conformity

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity—what it is and how it works—as well as the countervailing force of...

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Cass R. Sunstein

The Watchdog That Didn’t Bark

Dean Starkman

The Watchdog That Didn’t Bark

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Dean Starkman

Do the Web Write

Dan Furman

Do the Web Write

The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many...

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Dan Furman

Winning Proposals

Hans Tammemagi

Winning Proposals

Proposals are vital tools of modern business. Many companies would falter without the ability to write proposals that gain funding, venture capital, or grants. Anyone can write a proposal, but writing a winning proposal takes planning, technique, and acquired skill. This book reveals the secrets of winning proposals and explains the powerful art of persuasion. Readers will learn: The fundamental elements of a proposal When to bid and when not to bid for a contract How to decrease...

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Hans Tammemagi

Direct Mail in the Digital Age

Lin Grensing-Pophal

Direct Mail in the Digital Age

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak...

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Lin Grensing-Pophal

Secrets of Advertising to Gen Y Con...

Aiden Livingston

Secrets of Advertising to Gen Y Consumers

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

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Aiden Livingston

How To Sell The Way Your Customer B...

Des Hunt

How To Sell The Way Your Customer Buys

In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour. Des talks about: * Why people buy the things they buy * The Hidden Persuaders and how to use them * Hot to quickly pick the buying style of your customer * How to assess your own style using a quick questionnaire * How to see yourself as your customer sees you * The seven...

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Des Hunt

Power Cues

Nick Morgan

Power Cues

Take control of your communicationsbefore someone else doesWhat if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claimbut it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do nextand we become conscious of the decisions only after...

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Nick Morgan

Simply Better

Patrick Barwise

Simply Better

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Patrick Barwise

How to Sell More

Harvard Business Review (HBR)

How to Sell More

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to: Effectively recruit, train, manage, and support these key...

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Harvard Business Review (HBR)