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Creating Market Insight

Paul Raspin

Creating Market Insight

Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage. Beverley Dipper, Market Insight Manager, Microsoft UK Ltd «I have no hesitation in saying buy this book. It will find a front and centre position...

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Paul Raspin

Creating Value Through People. Disc...

LLC

Creating Value Through People. Discussions with Talent Leaders

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion of each innovator. Mercer is the global leader for...

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LLC

Creative Conspiracy

Leigh Thompson

Creative Conspiracy

Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with othersand the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a creative conspiracy.” Teams that conspire to organize...

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Leigh Thompson

Crisis Counsel

Tony Jacques, Ph.D.

Crisis Counsel

Crisis Counsel: Navigating Legal and Communication Conflict , by Tony Jaques, Ph.D. is a new book by Rothstein Publishing. This book is designed to provide hands-on, practical guidance for senior executives, lawyers and public relations professionals to navigate crises and to balance conflicting advice from lawyers and communication professionals while promoting open communication and protecting legal liability. The book will help you to: Balance reputation protection and legal obligation...

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Tony Jacques, Ph.D.

Crisis Counsel

Tony Jacques, Ph.D.

Crisis Counsel

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Tony Jacques, Ph.D.

CRM 100 Success Secrets - 100 Most...

Gerard Blokdijk

CRM 100 Success Secrets - 100 Most Asked Questions on Customer Relationship Management Software, Solutions, Systems, Applications and Services

There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about CRM's best practice and standards details. Instead, it introduces everything you want to know to be...

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Gerard Blokdijk

Cryptocurrency Mining For Dummies

Peter Kent

Cryptocurrency Mining For Dummies

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Peter Kent

Crystallizing Public Opinion

Edward Bernays

Crystallizing Public Opinion

“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related...

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Edward Bernays

Culturematic

Grant McCracken

Culturematic

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough IdeasA Culturematic is a little machine for making culture. It’s an ingenuity engine.Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the...

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Grant McCracken

Custom Nation

Anthony Flynn

Custom Nation

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist...

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Anthony Flynn

Customer Experience For Dummies

Bob Kelleher

Customer Experience For Dummies

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your...

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Bob Kelleher

Customer Experience Management. A R...

Bernd Schmitt H.

Customer Experience Management. A Revolutionary Approach to Connecting with Your Customers

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing...

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Bernd Schmitt H.

Customer Genius

Peter Fisk

Customer Genius

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of...

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Peter Fisk

Customer Loyalty

Ксюша Ангел

Customer Loyalty

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Ксюша Ангел

Customer Management Excellence

Группа авторов

Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? Three years ago Quest Media introduced the National Customer Service Awards. The philosophy was to research, recognise and reward organisations that were...

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Customer Success. How Innovative Co...

Maria Martinez

Customer Success. How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular...

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Maria Martinez

Customer Winback. How to Recapture...

Jill Griffin

Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire...

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Jill Griffin

Customer-Centric Marketing. Build R...

Aldo Cundari

Customer-Centric Marketing. Build Relationships, Create Advocates, and Influence Your Customers

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly...

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Aldo Cundari

Customize the Brand

Группа авторов

Customize the Brand

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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DAMNEDAM, или Как продавать без ски...

Александр Соколов

DAMNEDAM, или Как продавать без скидок в туризме

«DAMNEDAM, или Как продавать без скидок в туризме» – превосходная книга-тренинг, созданная Александром Соколовым, одним из лучших бизнес-тренеров, специализирующимся на подготовке менеджеров турфирм. Как известно, скидки – это одна из ключевых проблем туристического бизнеса, серьезно влияющая на прибыль, поэтому эта книга должна стать настольным пособием каждого менеджера турфирмы, стремящегося к повышению результативности своего труда. Книга содержит 57 замечательных методик ответов на...

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Александр Соколов

Das Digital Transformer's Dilemma

Hannah M. Mayer

Das Digital Transformer's Dilemma

Bringen Sie Ihr Unternehmen in das digitale Zeitalter, ohne Ihr Kerngeschäft zu beeinträchtigen!<br> In ihrem Buch zeigen die Autoren Unternehmen, wie sie mit neuen und innovativen Produkten und Dienstleistungen digitaler werden sowie gleichzeitig ihr Kerngeschäft vorantreiben können. Das Buch erläutert, wie man das schwierige Gleichgewicht zwischen dem Aufbau eines neuen (digitalen) Geschäfts und der Revitalisierung – und Digitalisierung – des Altgeschäfts findet.<br> Der Kern des...

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Hannah M. Mayer

Data-Driven Marketing. The 15 Metri...

Mark Jeffery

Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to...

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Mark Jeffery

Data-First Marketing

Janet Driscoll Miller

Data-First Marketing

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Janet Driscoll Miller

Der Mind Malus

Kolonat Noss

Der Mind Malus

WAS BEDEUTET DER MIND MALUS? Die unverbesserlichen Schwachen unseres Verstandes. WAS KANN MAN DAGEGEN TUN? Nichts. Im Gegenteil. Man sollte sie nutzen. NUTZEN WOFUR? Fur die Wirkung auf andere. Fur wirkungsvolles Kommunizieren. DAS IST UNGLAUBLICH. Unglaublich. Ja, vielleicht. Zumindest uberraschend. UBERRASCHEND FUR WEN? Fur alle. Besonders fur Padagogen, Politiker, Manager, Kulturschaffende. Und ganz besonders fur die Experten in Marketing, Werbung, Design und Markengestaltung. Kolonat Noss –...

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Kolonat Noss

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