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Event-маркетинг. Все об организации...

Наталия Франкель, Дмитрий Румянцев, 2017

Event-маркетинг. Все об организации и продвижении событий

Каждый день в России проходят тысячи мероприятий самой разной направленности. Концерты, фестивали, семинары и тренинги, конференции, праздники, вечеринки, онлайн-трансляции. Как их организовывать? Как привлекать на event людей в условиях высокой конкуренции? Как провести мероприятие, чтобы посетители остались довольны? Как получить много новых клиентов в свой бизнес с помощью событий? Книга ответит на эти вопросы. Для кого эта книга? – Для организаторов открытых мероприятий любых форматов. –...

Автор	Наталия Франкель, Дмитрий Румянцев
Жанр	Маркетинг, PR
Год	2017

Event-маркетинг. Учебное пособие

Н. Н. Казюлина

Event-маркетинг. Учебное пособие

Предлагаемое вниманию читателя учебное пособие основано на курсе маркетинга. В книге рассматриваются темы и проблемы, входящие в стандартные курсы маркетинга, дается необходимый набор терминов, понятий, определений, цифровых и справочных данных, приводится обширная библиография. Для студентов и аспирантов факультетов социологии и экономических факультетов, а также всех интересующихся проблемами менеджмента, маркетинга и ньюсмейкинга.

Автор

Н. Н. Казюлина

Everyday Business Storytelling

Janine Kurnoff

Everyday Business Storytelling

Автор

Janine Kurnoff

Exactly How to Sell

Группа авторов

Exactly How to Sell

The sales guide for non-sales professionals Exactly How to Sell walks you through a tried and true process that draws on time tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product or your services) this simple read is certain to provide you actionable strategies to deliver you more of the sales results you are looking for. Inside, Phil M. Jones writes from experience and explains how to get more customers and keep them all...

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Группа авторов

Excellence in Warehouse Management

Группа авторов

Excellence in Warehouse Management

Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be centrally involved in the strategic aspects of any business. Excellence in Warehouse Management covers everything you need to know to manage warehouse operations as part of a streamlined and holistic system, fine-tuned to serve the customer and drive the...

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Группа авторов

Experiential Marketing. Secrets, St...

Kerry Smith

Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live,...

Автор

Kerry Smith

Facebook Advertising For Dummies

Joel Elad

Facebook Advertising For Dummies

Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression...

Автор

Joel Elad

Facebook-эффект для бизнеса и самоп...

Ольга Филина, 2015

Facebook-эффект для бизнеса и самопиара

Пошаговое руководство по продвижению в Facebook. Благодаря этой книге-тренингу вы сможете сделать вашу страницу самой посещаемой. В конце каждой части – блок с заданиями, рассчитанный на три уровня подготовки: начинающий, уверенный и чемпион. Задания – на пять рабочих дней. Книга написана практиком. Каждая глава – это опыт работы! Отличительная особенность книги – легкий и абсолютно понятный стиль изложения.

Автор	Ольга Филина
Жанр	Маркетинг, PR
Год	2015

Facebook: как найти 100 000 друзей...

Андрей Албитов, 2011

Facebook: как найти 100 000 друзей для вашего бизнеса бесплатно

Очень мало людей понимают, как правильно использовать для бизнеса социальные сети. Между тем это мощный и практически бесплатный инструмент, позволяющий собрать вокруг компании сотни тысяч друзей и получать в месяц до миллиона контактов с реальными и потенциальными клиентами. Потребуется лишь немного времени на создание страницы компании в Facebook и «Вконтакте», дисциплинированность в поддержке коммуникации с ее посетителями и выполнение ряда рекомендаций, которые вы и найдете в этом издании....

Автор	Андрей Албитов
Жанр	Маркетинг, PR, ОС и Сети, интернет
Год	2011

Failure to Communicate

Holly Weeks

Failure to Communicate

Your stomach's churning; you're hyperventilating – you're in a badly deteriorating conversation at work. Such exchanges, which run the gamut from firing subordinates to parrying verbal attacks from colleagues, are so loaded with anger, confusion, and fear that most people handle them poorly: they avoid them, clamp down, or give in.But dodging issues, appeasing difficult people, and mishandling tough encounters all carry a high price for managers and companies – in the form of...

Автор

Holly Weeks

Faith-Based Marketing. The Guide to...

Bob Hutchins

Faith-Based Marketing. The Guide to Reaching 140 Million Christian Customers

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and «hot buttons». Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains...

Автор

Bob Hutchins

Fanatical Prospecting. The Ultimate...

Jeb Blount

Fanatical Prospecting. The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of...

Автор

Jeb Blount

Fashion Accessories Business

Eileen Figure Sandlin

Fashion Accessories Business

A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry. Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you...

Автор

Eileen Figure Sandlin

Fill Your Funnel

Tom Hopkins

Fill Your Funnel

In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel , get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful...

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Tom Hopkins

Financial Reporting under IFRS. A T...

Missonier-Piera Franck

Financial Reporting under IFRS. A Topic Based Approach

The International Financial Reporting Standards are quite different from other sets of accounting standards, and are fundamentally different from US-GAAP, in that they are based on principles, and not on detailed rules. Financial Reporting under IFRS:A topic-based approach offers a global perspective on IFRS by presenting the prescribed rationale and principles and illustrating them through numerous examples from large international companies. It aims to develop the fundamental skills necessary...

Автор

Missonier-Piera Franck

Fire the Web Committee

Michael Sr. Reynolds

Fire the Web Committee

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a website before choosing a partner firm to make sure they are doing their jobs. This can be very time-consuming and often frustrating. Sound familiar? This book helps make it easier and provides additional education to help you execute a new website project successfully.

Автор

Michael Sr. Reynolds

Fish!-революция

Джон Кристенсен, Гарри Пол и др., 2017

Fish!-революция

Это история не про рыбу. Это история про офисную революцию. Про то, как один человек может совершить переворот в умах своих коллег и превратить скучную работу в ежедневный праздник, а равнодушных менеджеров – в команду мечты. И все благодаря опыту продавцов всемирно известного рыбного рынка в Сиэтле, их оптимизму, энтузиазму, чувству юмора и четырем простым принципам, лежащим в основе FISH! – подхода.

Автор	Джон Кристенсен, Гарри Пол и др.
Жанр	Деловая литература, Карьера, кадры, Маркетинг, PR
Год	2017

Fit for Growth. A Guide to Strategi...

John Plansky

Fit for Growth. A Guide to Strategic Cost Cutting, Restructuring, and Renewal

A practical approach to business transformation Fit for Growth* is a unique approach to business transformation that explicitly connects growth strategy with cost management and organization restructuring. Drawing on 70-plus years of strategy consulting experience and in-depth research, the experts at PwC’s Strategy& lay out a winning framework that helps CEOs and senior executives transform their organizations for sustainable, profitable growth. This approach gives structure to strategy while...

Автор

John Plansky

Flexibility and Robustness in Sched...

Jean-Charles Billaut

Flexibility and Robustness in Scheduling

Scheduling is a broad research area and scheduling problems arise from several application domains (production systems, logistic, computer science, etc.). Solving scheduling problems requires tools of combinatorial optimization, exact or approximated algorithms. Flexibility is at the frontier between predictive deterministic approaches and reactive or ?on-line? approaches. The purpose of flexibility is to provide one or more solutions adapted to the context of the application in order to provide...

Автор

Jean-Charles Billaut

Flip the Funnel. How to Use Existin...

Joseph Jaffe

Flip the Funnel. How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies...

Автор

Joseph Jaffe

Follow the Feeling

Kai D. Wright

Follow the Feeling

Автор

Kai D. Wright

For Immediate Release

Ronn Torossian

For Immediate Release

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving...

Автор

Ronn Torossian

Foreign Corrupt Practices Act Compl...

Biegelman Martin T.

Foreign Corrupt Practices Act Compliance Guidebook. Protecting Your Organization from Bribery and Corruption

Foreign Corrupt Practices Act Compliance Guidebook shows readers how the Foreign Corrupt Practices Act (FCPA) has grown to critical importance to any U.S. company that does business in a global environment, as well as foreign companies that supply or have agency agreements with U.S. companies. It provides an overview of the business risks and guidance on spotting potential red flags regarding FCPA violation. Business professionals are provided with practical guidance on managing FCPA...

Автор

Biegelman Martin T.

Forex Trading Made Easy For Beginne...

Marlon Green

Forex Trading Made Easy For Beginners: Software, Strategies and Signals

There is quite a buzz in the marketplace about Forex trading. More and more persons are trying their hands at this form of trading in a bid to make additional income to support their families. Some are even looking at Forex as a job that they can do from home so they can spend more time with their families. «Forex Trading Made Easy For Beginners: Software, Strategies and Signals» helps the reader to learn all about this form of trading. The world of trading can be unforgiving and it is essential...

Автор

Marlon Green

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