Маркетинг, PR

500 кн. Подписаться на жанр

Сортировать по:

дате добавления

названию

году выхода

количеству скачиваний

It's the Customer, Stupid!. 34 Wake...

Jeffrey Gitomer

It's the Customer, Stupid!. 34 Wake-up Calls to Help You Stay Client-Focused

Ruthlessly focus on what's convenient for customers, not what's convenient for you Ninety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and problems are addressed and remedied. Speaker and salesperson Michael Aun shares these secrets and many more in It's the Customer, Stupid!, a guide to growing any business by gaining new customers, and, more importantly, by keeping the...

Автор

Jeffrey Gitomer

IT-рекрутмент. Как найти лучших спе...

Егор Яценко, 2022

IT-рекрутмент. Как найти лучших специалистов, когда все вокруг горит

Специалисты в области информационных технологий сегодня нарасхват, и потребность в них в ближайшие годы будет только расти. Поиск разработчиков, тестировщиков, аналитиков и администраторов для компаний самых разных профилей — нетривиальная задача даже для опытных рекрутеров. Достойные специалисты требуют особого подхода: рекрутеру нужно ориентироваться в отрасли, обладать базовыми знаниями в IT-сфере, иначе выстраивать коммуникацию. Как научиться говорить с айтишниками на одном языке, пишет Егор...

Автор	Егор Яценко
Жанр	Маркетинг, PR
Год	2022

iМаркетинг. Работаем по системе

Виталий Мышляев, 2014

iМаркетинг. Работаем по системе

Это настольная книга для каждого бизнесмена и маркетера, понимающего, как много значит для успеха компании грамотный интернет-маркетинг. Ее автор, маркетер-практик, кратко, внятно и системно рассказывает, как выжать максимум из вашего сайта. Грамотная работа над пятью ключевыми моментами – целевыми действиями, привлечением, убеждением, удержанием и аналитикой – переведет ваш бизнес в Интернете на качественно новый уровень. Все о том, каким должен быть сайт, чтобы делать из посетителей...

Автор	Виталий Мышляев
Жанр	Маркетинг, PR
Год	2014

iПрезентация. Уроки убеждения от ли...

Кармин Галло, 2010

iПрезентация. Уроки убеждения от лидера Apple Стива Джобса

Стив Джобс стал легендой в мире бизнеса не только как сооснователь и лидер корпорации Apple, но и как блестящий оратор, чьи презентации всегда заставляли любую аудиторию «сидеть на краешках стульев». Его выступлений ждут, пожалуй, так же нетерпеливо, как и новых продуктов от Apple. Методы и приемы, которые он применяет для завоевания аудитории, изложены в этой книге. Чему бы ни были посвящены ваши рабочие презентации, вы можете быть уверены: применив хотя бы некоторые советы Джобса, вы заставите...

Автор	Кармин Галло
Жанр	Маркетинг, PR
Год	2010

Jak inwestować i pomnażać oszczędno...

Maciej Samcik

Jak inwestować i pomnażać oszczędności?

Автор

Maciej Samcik

Jauna pieeja biznesam

Iļja Laurs

Jauna pieeja biznesam

Viens no ievērojamākajiem Lietuvas uzņēmējiem un investoriem Iļja Laurs grāmatā Jauna pieeja biznesam atklāti dalās gūtajā pieredzē, veidojot savu kompāniju, pasaulē lielāko atvērto mobilo aplikāciju platformu GetJar. Grāmatā dzīvi un izjusti tiek stāstīts par uzņēmējdarbību un tās aizkulisēm, dodot padomus, kā sākt biznesu un kā to veiksmīgi attīstīt. Atsaukdamies uz piemēriem no ikdienas pieredzes, I. Laurs tēlaini ilustrē jaunā biznesa raksturu, iepazīstina lasītājus ne vien ar investīcijām...

Автор

Iļja Laurs

Jim Rohn's 3 Philosophies for Netwo...

Chris Widener

Jim Rohn's 3 Philosophies for Network Marketing Success

Network marketing has never been easier, when you have the right mindset. If you apply yourself to these 3 direct selling ideas taught by Jim Rohn, developing a lucrative second stream of income is right around the corner. Learn the philosophies that million dollar earners in network marketing use to earn the lifestyle that you dream about today. These 3 philosophies have been used by tens of thousands of high income earners to build an army of motivated people in their downline. Imagine what...

Автор

Chris Widener

Join the Conversation. How to Engag...

Joseph Jaffe

Join the Conversation. How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that...

Автор

Joseph Jaffe

Joining Forces. Making One Plus One...

Marks Mitchell Lee

Joining Forces. Making One Plus One Equal Three in Mergers, Acquisitions, and Alliances

If 75 percent of all mergers fail, what makes the other 25 percent succeed? Mergers, acquisitions, and alliances are more vital today than ever before in driving business success. This indispensible guide offers proven strategies and sound solutions to the multitude of integration issues that inevitably arise, and shows how to create a combined business that meets its strategic and financial objectives, competes better, and offers personal and organizational enhancements. Dubbed «merger mavens»...

Автор

Marks Mitchell Lee

Just Add Water

Michael Baldwin

Just Add Water

Michael Baldwin's <i>Just Add Water</i> is dedicated to putting the focus—and the power—of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. <i>Just Add Water</i> uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning...

Автор

Michael Baldwin

Just Ask a Woman. Cracking the Code...

Mary Quinlan Lou

Just Ask a Woman. Cracking the Code of What Women Want and How They Buy

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to...

Автор

Mary Quinlan Lou

Kellogg on Marketing

Philip Kotler

Kellogg on Marketing

The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The...

Автор

Philip Kotler

Kiasunomics 2: Economic Insights Fo...

Sumit Agarwal

Kiasunomics 2: Economic Insights For Everyday Life

Have you ever wondered how one can save from taxi rides during surge pricing? Why you would shop more under sunny weather? What effects does a bankrupt neighbour have on residents living in the estate? How do people perceive risks during the coronavirus pandemic? Kiasunomics©2 explores these issues and more in a light-hearted and easy-to-understand manner, by showing the economic ramifications of individual choices through the lens of Teng, the protagonist of this book, and his family...

Автор

Sumit Agarwal

Kick Ass Business and Marketing Sec...

Bob Pritchard

Kick Ass Business and Marketing Secrets. How to Blitz Your Competition

A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to...

Автор

Bob Pritchard

Kick Ass Social Commerce for E-pren...

John Lawson

Kick Ass Social Commerce for E-preneurs

It’s not about Likes—it’s about sales.You’re not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch...

Автор

John Lawson

Kick Your Own Ass. The Will, Skill,...

Robert Johnson

Kick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought Possible

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark, something is obviously missing. Kick Your Own Ass empowers you to fill this gap by focusing on, not only your selling process and your skills development, but also your self-confidence, motivation, and your life and career. These three critical elements...

Автор

Robert Johnson

Kickass Copywriting in 10 Easy Step...

Susan M. Gunelius

Kickass Copywriting in 10 Easy Steps

Don’t Just Say It  Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively...

Автор

Susan M. Gunelius

Killer Visual Strategies

Amy Balliett

Killer Visual Strategies

Автор

Amy Balliett

Know What Makes Them Tick

Ксюша Ангел

Know What Makes Them Tick

Автор

Ксюша Ангел

KundenProfiling

Andreas Wenzlau

KundenProfiling

Mit KundenProfiling können Sie potenzielle Kunden genau und treffsicher analysieren. Sie erhalten Hypothesen über deren Märkte, Strukturen, Probleme, Wünsche und Bedürfnisse bis hin zu ganz persönlichen Eigenschaften Ihres Ansprechpartners. Daraus lassen sich zuverlässige Kernaussagen ableiten, die Ihnen eine präzise Ansprache Ihrer Kunden und eine deutlich höhere Erfolgsquote in der Akquise ermöglichen. Das Buch richtet sich an Geschäftsleiter, an Selbständige, an Marketing- und...

Автор

Andreas Wenzlau

←
1
2
...
13
14
15
16
17
18
19
20
21
→
стр.

Для правообладателей и по всем вопросам knigism.info@yandex.ru