Зарубежная деловая литература
4279 кн.
A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central...
| Автор | Andrew Frawley |
Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may...
| Автор | Simon Morton |
Effectively introduce and promote analytics within your enterprise All companies use information to set strategies and accomplish business objectives. But how many CEOs and CIOs would say they are satisfied that their companies get maximum value from information? Business Transformation reveals how SAS's Information Evolution Model (IEM) can be used together with analytics for groundbreaking results. Author Aiman Zeid provides the necessary information you need to introduce and promote the use...
| Автор | Jim Davis |
Essential research on the Chinese economy for investors and asset managers In this handy new e-book, bestselling author David M. Darst provides the latest information on investment opportunities in China's growing economy. Constraints of language and time zones, geographical distance, foreign currency transaction costs, and political and cultural factors can make it difficult to assess, value, and invest in China's economy. Portfolio Investment Opportunities in China gives investors the...
| Автор | David M. Darst |
Bridges the gap between global farmers and fishermen and American consumers America now imports twice as much food as it did a decade ago. What does this increased reliance on imported food mean for the people around the globe who produce our food? Kelsey Timmerman set out on a global quest to meet the farmers and fisherman who grow and catch our food, and also worked alongside them: loading lobster boats in Nicaragua, splitting cocoa beans with a machete in Ivory Coast, and hauling tomatoes in...
| Автор | Kelsey Timmerman |
Leadership doesn’t happen without courage. In fact, leadership might be defined as “courage in action.” But the truth is that courage is poorly understood and not what you typically think. In their second original short format work, Finding the Courage to Lead, James Kouzes and Barry Posner offer a perspective on what ordinary leaders say about what courage is to them, and what their courageous experiences mean for the daily practice of leadership. Courage is one of those big, bold words. It has...
| Автор | Джеймс Кузес |
The Warren Buffett Way Workbook consists of over 500 questions and answers to help readers of The Warren Buffett Way reinforce and cement their knowledge of Buffett’s hugely successful investment approach. The Workbook follows The Warren Buffett Way, 3e, providing a combination of multiple choice and essay questions for each chapter in the core book. Given the depth and range of questions, a reader who masters the material in the Workbook will be equipped with the knowledge to begin to apply...
| Автор | Russell Rhoads |
How can you inspire your employees to the high levels of engagement that drive strong results across the board? Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, expand on their work with The Five Practices of Exemplary Leadership to create a new metric—Positive Workplace Attitudes—addressing how leaders affect employee engagement. Their research shows how...
| Автор | Джеймс Кузес |
Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett’s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly,...
| Автор | Robert Hagstrom G. |
A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Using Erika Andersen’s proven framework, new leaders and veterans alike have increased their capacity for leading in a way that creates loyalty, commitment and results. Step by step, Andersen lays out six key attributes (far-sightedness, passion, courage, wisdom, generosity,...
| Автор | Erika Andersen |
