Зарубежная деловая литература
4279 кн.
Save almost 25% on this two-book set from Bruce Schneier covering issues of social trust and security This set includes two books from security expert Bruce Schneier, Liars and Outliers: Enabling the Trust that Society Needs to Thrive and Carry On: Sounds Advice from Schneier on Security. In Liars and Outliers, Schneier covers the topic of trust in society and how issues of trust are critical to solving problems as diverse as corporate responsibility, global warming, and the political system....
| Автор | Bruce Schneier |
Leverage mindful awareness and intention to achieve better outcomes Overworked and Overwhelmed: The Mindfulness Alternative offers practical insights for the executive, manager or professional who feels like their RPM is maxed out in the red zone. By making the concepts and practices of mindfulness simple, practical and applicable, this book offers actionable hope for today's overworked and overwhelmed professional. New research shows that the smartphone equipped professional is connected to...
| Автор | Scott Eblin |
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah,...
| Автор | Энн Хэндли |
An accessible look at the art of investing and how to adopt the practices of top professionals What differentiates the highly successful market practitioners—the Market Wizards—from ordinary traders? What traits do they share? What lessons can the average trader learn from those who achieved superior returns for decades while still maintaining strict risk control? Jack Schwager has spent the past 25 years interviewing the market legends in search of the answers—a quest chronicled in four prior...
| Автор | Jack Schwager D. |
A guide to completing Python projects for those ready to take their skills to the next level Python Projects is the ultimate resource for the Python programmer with basic skills who is ready to move beyond tutorials and start building projects. The preeminent guide to bridge the gap between learning and doing, this book walks readers through the «where» and «how» of real-world Python programming with practical, actionable instruction. With a focus on real-world functionality, Python Projects...
| Автор | Alan Gauld |
See the world differently through your new Nikon D5300 Your new Nikon D5300 digital SLR camera represents something about you. It shows that you want something more than a point-and-shoot camera has to offer. You want to take better photos. You want more control. You don't want to rely on editing to make beautiful photographs. Well, there's good news-you now have the right tool to make that happen! Now you need to learn how to use it. The Nikon D5300 has more features and expanded capabilities,...
| Автор | Julie Adair King |
A Roadmap for Transforming Ambition into Achievement In the sea of thrown-together, stereotypical leadership advice, Julia Tang Peters’ Pivot Points stands out like a beacon. This book is not the result of trite 10-step recipes or unstudied observations. Instead, its source is in-depth research conducted among some of the country’s most effective leaders. Intimate interviews and broad survey data reveal that the leaders who stand out are the ones who fearlessly face the decisions that...
| Автор | Julia Peters Tang |
“REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative . . . essential reading.” —USA Today “Engaging. Full of vivid...
| Автор | Shaun Rein |
China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms...
| Автор | Shaun Rein |
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a...
| Автор | Jason Thibeault |
A practical guide to getting personal investing right Somewhere along the way, something has gone very wrong with the way individuals save and invest. Too often, households are drawn in by promotional suggestions masquerading as impartial investment advice. Consumers get saddled with more risk than they realize. Authors Zvi Bodie and Rachelle Taqqu understand the dilemma that today's investors face, and with Risk Less and Prosper they will help you find your financial footing. Written in an...
| Автор | Zvi Bodie |