Зарубежная деловая литература
4279 кн.
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity...
| Автор | Rohit Bhargava |
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise,...
| Автор | Frank Leistner |
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique “American Dream”—the kind not handed down or given freely—but earned by hard work and fierce tenacity. Whether sharing memories of her impoverished childhood in Appalachia or accounts of reaching out to business women of the Middle East,...
| Автор | Tami Longaberger |
Die seit 2019 erscheinende Buchreihe Online Marketing für Beginner und Start-ups behandelt alle wichtigen Facetten des Themas. Interessierte Anfänger finden darin einen systematisch aufgebauten Leitfaden für eine erfolgreiche Planung und Durchführung ihrer Marketingmaßnahmen. Fortgeschrittenen bietet die Reihe eine gut strukturierte, lückenlose Übersicht der hochkomplexen Materie.
| Автор | Roland Kreische |
Dieses Buch beschreibt einige zur Zeit angewandte Methoden zur personalisierten Erstellung von Marketing-Texten. Anhand des Big-Five-Modells werden verschiedene Beispiele illustriert, die die Manipulation von Werbeempfängern verdeutlichen.
| Автор | Roth Jay Timothy |
This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome. This is your book, not mine. If you do the things in this book you will become a millionaire – it's that simple. So what do you want to do? Be an...
| Автор | David Taylor |
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way...
| Автор | Paul Brown B. |
It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. «To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?» —Mark Cuban, owner of...
| Автор | Brian Solis |
Los cambios ocurridos en la agricultura durante los últimos años obligan a nuevos análisis y reflexiones. Los especialistas reunidos en este libro analizan cuestiones como los microemprendimientos, las redes sociales, el autoempleo, etc., en este nuevo contexto.
| Автор | Clara Craviotti |
Nicholas Barbon was an English economist, physician, and financial speculator. He is widely conceived as one of the first proponents of the free market. This edition includes his most prominent essays: An Apology For The Builder A Discourse Of Trade A Discourse Concerning Coining The New Money Lighter
| Автор | Nicholas Barbon |
Redefining the way we think about unemployment in America today, Out of Work offers devastating evidence that the major cause of high unemployment in the United States is the government itself. An Independent Institute Book
| Автор | Richard K Vedder |
A process-driven approach to investment management that lets you achieve the same high gains as the most successful portfolio managers, but at half the cost What do you pay for when you hire a portfolio manager? Is it his or her unique experience and expertise, a set of specialized analytical skills possessed by only a few? The truth, according to industry insider Jacques Lussier, is that, despite their often grandiose claims, most successful investment managers, themselves, can't properly...
| Автор | Jacques Lussier |
Become a true leader through Mindfulness If you thought leading a team or organization meant simply creating and implementing a financial plan, delegating responsibility, and watching the bottom line, well, you're only partly right. True leadership comes from within, a place of deep calm and focus, that allows you to respond to any situation as it arises. In Mindful Leadership, you'll learn how to draw on those inner reserves through Mindfulness Meditation, a tool you can use to achieve focus...
| Автор | Maria Gonzalez |
Richard Pratt was one of Australia's most successful, formidable and charismatic businessmen. Yet for all this he was unfailingly human, his life playing out like a drama even after the final act. Self-made billionaire, family man, generous philanthropist, patron of the arts and Carlton Football Club saviour were just a few of Pratt's many guises, and in this compelling biography the truth behind the headlines is revealed. The twists and turns of Pratt's life are chronicled with candour – from...
| Автор | James Kirby |
Es una obra ágil, refrescante, útil y práctica del potente mundo del feedback. Fiel a su estilo personal, Gabriel Paradiso nos presenta un material con realismo, profundidad y calidad, muy bien estructurado con una combinación fantástica de modelos conceptuales, herramientas, investigaciones, ejemplos, historias y desafíos. Nadie hasta ahora había reunido tanta información sobre dar y recibir feedback.
| Автор | Gabriel Paradiso |
Jonatan Loidi -CEO de Grupo Set Latam- y Jonathan Baldovino -experto en implementación de Activos Digitales-, presentan «ADN Digital», obra destinada a otorgar herramientas concretas de Marketing Digital para aplicar en el corto plazo en las empresas. Con experiencia de más de quince años de negocios en Internet en el área de e-commerce, los autores han asesorado a más de 120 empresas y emprendedores que comercializan todo tipo de productos y servicios.
| Автор | Jonatan Loidi |
Wenn auch du schon immer den Wunsch hattest, in kurzer Zeit deinen Erfolg und dein Glück zu steigern, dann kann dieses E-Book ein wichtiger und wirkungsvoller Schlüssel dafür sein. Der Autor stellt in diesem überaus anschaulichen Werk 50 handfeste Praktiken vor, die alles in deinem Leben verändern können! – Für mehr Glück und Erfolg- Sofort anwendbar- Ziele erreichen- Aufwärtsspirale starten
| Автор | Louis Gaillard Victor |
Customers have radically changed the ways they interact with businesses, and today's organizations need to adapt Is your company prepared for the Gen D future, or is it heading toward life support? A lot of companies across the globe are going to die over the next few years, not because of macroeconomic stress, but because there is an emerging generation that is radically changing the rules of customer engagement. In Build For Change, Pegasystems CEO Alan Trefler shows exactly what companies can...
| Автор | Alan Trefler |