Зарубежная деловая литература
4279 кн.
Praise for Endgame «This is an extremely powerful, sobering, well-written and highly accessible book. It will demonstrate to you why there are no painless solutions to the mounting debt problems around the world—something that too many people are yet to realize. It will take you on a well-documented journey through the debt supercycle, making stops around the world and at critical junctures. And it is a must-read for anyone wishing to understand the global debt dynamics and ways to protect...
| Автор | Jonathan Tepper |
Get ready to go on a life-changing journey that will revolutionize the way you approach goal achievement forever. Blake Beattie's simple, fun, and interactive goal-achievement solution empowers you to use your individual values to define success, and then gives you effective strategies to reach your goals more quickly than you ever thought possible. In this book, you will discover how to formulate inspiring, realistic goals using Blake's leading POWERTIP achievement system, maintain momentum...
| Автор | Blake Beattie |
Essential guidance for recovery of lost assets through arbitration, mediation and other forms of conflict resolution Since the discovery of the Madoff fraud and investment scandals associated with the global credit crisis, investors have become aware that they can fight back and demand both justice and monetary recovery. To date, the only reliable resources on securities arbitration have been either sensationalized accounts of how to sue Wall Street or legal references, which provide no...
| Автор | Louis Straney L. |
How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity...
| Автор | Rohit Bhargava |
Practical guidance on how to successfully introduce enterprise social networks to connect employees While there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos approaches social media and enterprise 2.0 from a knowledge flow management perspective. It offers practical and specific guidance on what to do and what not to do when introducing social media in an organization. This concise,...
| Автор | Frank Leistner |
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique “American Dream”—the kind not handed down or given freely—but earned by hard work and fierce tenacity. Whether sharing memories of her impoverished childhood in Appalachia or accounts of reaching out to business women of the Middle East,...
| Автор | Tami Longaberger |
Die seit 2019 erscheinende Buchreihe Online Marketing für Beginner und Start-ups behandelt alle wichtigen Facetten des Themas. Interessierte Anfänger finden darin einen systematisch aufgebauten Leitfaden für eine erfolgreiche Planung und Durchführung ihrer Marketingmaßnahmen. Fortgeschrittenen bietet die Reihe eine gut strukturierte, lückenlose Übersicht der hochkomplexen Materie.
| Автор | Roland Kreische |
Dieses Buch beschreibt einige zur Zeit angewandte Methoden zur personalisierten Erstellung von Marketing-Texten. Anhand des Big-Five-Modells werden verschiedene Beispiele illustriert, die die Manipulation von Werbeempfängern verdeutlichen.
| Автор | Roth Jay Timothy |
This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome. This is your book, not mine. If you do the things in this book you will become a millionaire – it's that simple. So what do you want to do? Be an...
| Автор | David Taylor |
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way...
| Автор | Paul Brown B. |
It's a new era of business and consumerism—and you play a role in defining it Today's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it. «To be successful in business, you need to see what others don't. Start with this book. Someone's going to do it, why not you?» —Mark Cuban, owner of...
| Автор | Brian Solis |
Los cambios ocurridos en la agricultura durante los últimos años obligan a nuevos análisis y reflexiones. Los especialistas reunidos en este libro analizan cuestiones como los microemprendimientos, las redes sociales, el autoempleo, etc., en este nuevo contexto.
| Автор | Clara Craviotti |