Зарубежная образовательная литература
1030 кн.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an...
| Автор | Otto Lerbinger |
A comprehensive, current review of the research and approaches to advanced proficiency in second language acquisition The Handbook of Advanced Proficiency in Second Language Acquisition offers an overview of the most recent and scientific-based research concerning higher proficiency in second language acquisition (SLA). With contributions from an international team of experts in the field, the Handbook presents several theoretical approaches to SLA and offers an examination of advanced...
| Автор | Alessandro Benati G. |
Project self-assurance when speaking—even if you don't feel confident! When you speak in public, your reputation is at stake. Whether you're speaking at a conference, pitching for new business, or presenting to your Executive Board, the ability to connect with, influence, and inspire your audience is a critically important skill. Public Speaking Skills For Dummies introduces you to simple, practical, and real-world techniques and insights that will transform your ability to achieve impact...
| Автор | Connolly |
Raymond Williams’ seminal exploration of the meaning of some of the most important words in the English language.First published in 1976, and expanded in 1983, KEYWORDS reveals how the meanings of 131 words – including ‘art’, ‘class’, ‘family’, ‘media’, ‘sex’ and ‘tradition’ – were formed and subsequently altered and redefined as the historical contexts in which they were used changed.Neither a defining dictionary or glossary, KEYWORDS is rather a brilliant investigation into how the meanings of...
| Автор | Raymond Williams |
An invaluable guide to the world of good grammar which breaks down the barriers that prevent so many articulate, intelligent people from communicating effectively.Picking up a book on grammar takes courage, but the learner can take heart from the fact that many of the great writers, including Charlotte Bronte, were hopeless at grammar at school. Her teachers complained that she ‘knew nothing of grammar’, and could read only ‘tolerably’ and write ‘indifferently’. Yet though learning and obeying...
| Автор | Graham King |
A major rediscovery and reevaluation of a lost strand of English literature from one of today’s most brilliant scholars.Nonsense verse in England is generally thought to have its origins in Edward Lear and Lewis Carroll. Noel Malcolm’s remarkable book lays before us the extent of its flourishing a full two hundred and fifty years earlier, with the work of such now nearly forgotten nonsense poets as Sir John Hoskyns and John Taylor. It presents an anthology of their work, much of it published...
| Автор | Noel Malcolm |
The shift towards being as environmentally-friendly as possible has resulted in the need for this important volume on the role of ionic liquids in green chemistry. Edited by Peter Wasserscheid, one of the pioneers of ionic liquid research, and Annegret Stark, this is an essential resource for anyone wishing to gain an understanding of the world of green chemistry, as well as for chemists, environmental agencies and chemical engineers. The Handbook of Green Chemistry comprises of 9 volumes in...
| Автор | Peter Wasserscheid |
The shift towards being as environmentally-friendly as possible has resulted in the need for this important reference on the topic of designing safer chemicals. Edited by the leading international experts in the field, Robert Boethling and Adelina Votchkova, this volume covers such topics as toxicity, reducing hazards and biochemical pesticides. An essential resource for anyone wishing to gain an understanding of the world of green chemistry, as well as for chemists, environmental agencies and...
| Автор | Paul T. Anastas |
The Stability of Islamic Finance main focus is on the question of the sources of financial instability which seems inherent in the conventional system. As a core component of this focus, the book will consider episodes of turbulence and instability in a historical context recalling the occurrence of such events from mid-19th century to the present. It will present various theoretical explanations along with solutions and alternative financial systems that avoid instability provided by various...
| Автор | Zamir Iqbal |
Green Chemistry is a vitally important subject area in a world where being as green and environmentally sound as possible is no longer a luxury but a necessity. Its applications include the design of chemical products and processes that help to reduce or eliminate the use and generation of hazardous substances. Supercritical Fluids (SCFs) and Gas-Expanded Liquids (GXLs) are of great interest in green chemistry becauser either they are nontoxic and non-polluting solvents (like carbon dioxide or...
| Автор | Walter Leitner |
Taking a global and interdisciplinary approach, Children and Media explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood. Primer to global issues and core research into children and the media integrating work from around the world Comprehensive integration of work that bridges disciplines, theoretical and research traditions and methods Covers both critical/qualitative and quantitative...
| Автор | Dafna Lemish |
This newly revised edition is both a lively introduction and practical guide to the main concepts and challenges of intercultural communication. Grounded in interactional sociolinguistics and discourse analysis, this work integrates theoretical principles and methodological advice, presenting students, researchers, and practitioners with a comprehensive and unified resource. Features new original theory, expanded treatment of generations, gender and corporate and professional discourse Offers...
| Автор | Ron Scollon |
The shift towards being as environmentally-friendly as possible has resulted in the need for this important volume on the topic of green nanoscience. Edited by two rising stars in the community, Alvise Perosa and Maurizio Selva, this is an essential resource for anyone wishing to gain an understanding of the world of green chemistry, as well as for chemists, environmental agencies and chemical engineers. The Handbook of Green Chemistry comprises of 9 volumes in total, split into 3...
| Автор | Alvise Perosa |
A guide to strategic communication that can be applied across a range of subfields at all three levels—grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in...
| Автор | Carl Botan H. |
Research Methods in Intercultural Communication introduces and contextualizes the most important methodological issues in the field for upper-level undergraduate and graduate students. Examples of these issues are which paradigms and how to research multilingually, interculturally and ethnically. Provides the first dedicated and most comprehensive volume on research methods in intercultural communication research in the last 30 years Explains new and emerging methods, as well as more established...
| Автор | Zhu Hua |
In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation,...
| Автор | Andreas Hepp |
Introducción a la Sociolingüística Hispánica es un libro de texto imprescindible para los estudiantes de pregrado que cursan sociolingüística hispánica. Cada capítulo está redactado en un lenguaje sencillo y accesible. Sobre la base de un enfoque pedagógico, cada capítulo incluye una introducción, una lista de los temas a ser discutidos, el desarrollo de tales temas, un resumen, una lista de términos claves, un glosario de la terminología clave, una sección de ejercicios y preguntas de...
| Автор | Manuel Diaz-Campos |
Drawing on major research developments in the field, Vihman has updated and extensively revised the 1996 edition of her classic text to provide a thorough and stimulating overview of current studies of child production and perception and early word learning. Offers a full survey of the thinking on how babies develop phonological knowledge Provides a much needed update on the field – one in which this book remains unique, and in which there have also been dramatic developments since the...
| Автор | Marilyn Vihman May |
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production...
| Автор | John DiMarco |
This book offers an in-depth explanation of Task-Based Language Teaching (TBLT) and the methods necessary to implement it in the language classroom successfully. Combines a survey of theory and research in instructed second language acquisition (ISLA) with insights from language teaching and the philosophy of education Details best practice for TBLT programs, including discussion of learner needs and means analysis; syllabus design; materials writing; choice of methodological principles and...
| Автор | Mike Long |
Introducing Second Language Acquisition: Perspectives and Practices represents a clear and concise introduction to the main concepts, issues, and debates in second language acquisition studies aimed specifically at undergraduates encountering the topic for the first time. Follows six fictitious language learners throughout the text whose stories serve to introduce various concepts and issues Contains specific chapters on first language acquisition and bilingualism, as well as explicit references...
| Автор | Kirsten Hummel M. |
Design for Health: Sustainable Approaches to Therapeutic Architecture Guest-Edited by Terri Peters This issue of AD seeks out innovative and varied sustainable architectural responses to designing for health, such as: integrating sensory gardens and landscapes into the care environment; specifying local materials and passive technologies; and reinvigorating aging postwar facilities. Contributors include: Anne-Marie Adams, Sean Ahlquist, Giuseppe Boscherini, Robin Guenther, Charles Jencks,...
| Автор | Terri Peters |
This is the first book of its kind to provide a practical and student-friendly guide to corpus linguistics that explains the nature of electronic data and how it can be collected and analyzed. Designed to equip readers with the technical skills necessary to analyze and interpret language data, both written and (orthographically) transcribed Introduces a number of easy-to-use, yet powerful, free analysis resources consisting of standalone programs and web interfaces for use with Windows, Mac OS...
| Автор | Martin Weisser |
An Introduction to Language offers an engaging guide to the nature of language, focusing on how language works – its sounds, words, structures, and phrases – all investigated through wide-ranging examples from Old English to contemporary pop culture. Explores the idea of a scientific approach to language, inviting students to consider what qualities of language comprise everyday skills for us, be they sounds, words, phrases, or conversation Helps shape our understanding of what language is, how...
| Автор | Kirk Hazen |