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Tackling Tumblr. Web Publishing Mad...

Thord Daniel Hedengren

Tackling Tumblr. Web Publishing Made Simple

A comprehensive guide to the popular web publishing site Tumblr The popularity of Tumblr is growing by leaps and bounds, as it continues to make a name for itself as a reliable, accessible blogging platform. Yet, there is very little documentation on Tumblr, leaving newcomers confused as to where to start. That's where this helpful book comes in. Written by well-respected author Thord Hedengren, this step-by-step guide is an ideal starting point for Tumblr newcomers as well as web designers who...

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Thord Daniel Hedengren

Web Application Defender's Cookbook...

Jeremiah Grossman

Web Application Defender's Cookbook. Battling Hackers and Protecting Users

Defending your web applications against hackers and attackers The top-selling book Web Application Hacker's Handbook showed how attackers and hackers identify and attack vulnerable live web applications. This new Web Application Defender's Cookbook is the perfect counterpoint to that book: it shows you how to defend. Authored by a highly credentialed defensive security expert, this new book details defensive security methods and can be used as courseware for training network security personnel,...

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Jeremiah Grossman

Your Project Management Coach. Best...

Bonnie Biafore

Your Project Management Coach. Best Practices for Managing Projects in the Real World

A pragmatic approach to project management Many projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic...

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Bonnie Biafore

Family History for the Older and Wi...

Susan Fifer

Family History for the Older and Wiser. Find Your Roots with Online Tools

Discover your roots with Family History for the Older and Wiser. This extremely easy-to-follow book will guide you through all the different stages of researching your family history online and how to record your findings. Using a case study approach, the book takes a single source item – an 1890 marriage certificate purchased at an antiques event – and uses it to highlight the questions you should be asking yourself about your own family documentation and how this can be used as a basis for...

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Susan Fifer

Affiliate Program Management. An Ho...

Evgenii Prussakov

Affiliate Program Management. An Hour a Day

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate...

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Evgenii Prussakov

Website Optimization. An Hour a Day

Rich Page

Website Optimization. An Hour a Day

Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you...

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Rich Page

Social Media Marketing. An Hour a D...

Dave Evans

Social Media Marketing. An Hour a Day

Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the...

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Dave Evans

Internet Marketing. An Hour a Day

Matt Bailey

Internet Marketing. An Hour a Day

Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it...

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Matt Bailey

Display Advertising. An Hour a Day

David Booth

Display Advertising. An Hour a Day

A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best...

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David Booth

Mastering Microsoft Exchange Server...

Brian Svidergol

Mastering Microsoft Exchange Server 2016

A bestselling Exchange Server guide, updated for the 2016 release Mastering Microsoft Exchange Server 2016 is the gold-standard reference for system administrators and first-time users alike. Fully updated to align with the latest release, this expert-led guide provides comprehensive coverage and easy-to-follow tutorials for all aspects of Exchange Server installation, configuration, and management. Whether you're migrating from an earlier version or installing Exchange Server for the first...

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Brian Svidergol

Managing Open Source Projects. A Wi...

Jan Sandred

Managing Open Source Projects. A Wiley Tech Brief

The only guide to managing and integrating the open source model With the phenomenal success of Linux, companies are taking open source business solutions much more seriously than ever before. This book helps to satisfy the growing demand for guidance on how to manage open source enterprise development projects. Expert Jan Sandred explores the open source philosophy, describes current software tools for managing open source projects, and provides expert guidance on how to organize and manage...

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Jan Sandred

Using the Internet Safely For Senio...

Linda Criddle

Using the Internet Safely For Seniors For Dummies

The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable...

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Linda Criddle

Preventing Identity Theft For Dummi...

Michael J. Arata, Jr.

Preventing Identity Theft For Dummies

Twenty-seven million Americans have been victims of identity theft in the last five years and the total cost of identity theft approaches $48 billion per year (total costs to businesses are $43 billion and the direct cost to consumers is $5 billion) These staggering statistics have prompted security consultant Michael Arata to provide readers with the resources they need to guard themselves against identity theft In this valuable book, Arata offers easy-to-follow, straightforward advice on...

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Michael J. Arata, Jr.

Pay Per Click Search Engine Marketi...

Peter Kent

Pay Per Click Search Engine Marketing For Dummies

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point...

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Peter Kent

Firefox For Dummies

Blake Ross

Firefox For Dummies

Firefox For Dummies gives you the inside scoop on the exciting new browser from the Web wizard that got it started. The book's author, Blake Ross, began developing Firefox as a teenager. Once available to the world, the simple and powerful tool was an instant hit claiming a sizable share of the Web browser market with over 140 million downloads. In this book Blake not only gives you the lowdown on how to use Firefox for safe Web searching, but he also shares his insight into how the product came...

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Blake Ross

Amazon.com For Dummies

Mara Friedman

Amazon.com For Dummies

If you’ve surfed the Web more than once, you’ve probably visited Amazon.com. Originally you may have gone there searching for books, but Amazon.com is so much more than a bookstore. The author of Amazon.com For Dummies®, who has been involved with the site from its beginnings, describes it as a shopping mall/home improvement store/bazaar/travel agency/newsstand/car lot, but most importantly, a community of buyers and sellers—people like you. Countless opportunities exist for those who join this...

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Mara Friedman

AdWords For Dummies

Howie Jacobson

AdWords For Dummies

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords...

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Howie Jacobson

Web Analytics For Dummies

Pedro Sostre

Web Analytics For Dummies

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data...

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Pedro Sostre

YouTube For Dummies

Doug Sahlin

YouTube For Dummies

YouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider «simple.» With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes: Watching the Tube – includes getting your PC ready for YouTube viewing, finding video, signing up for an account,...

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Doug Sahlin

Second Life For Dummies

Sarah Robbins

Second Life For Dummies

You’ve heard all about Second Life. Maybe you’ve already jumped with both feet—and gotten stuck. Or maybe you’re a Second Life veteran who wants to build something or run a business. Fear not! Second Life For Dummies is hear to hold your hand, pat your back, and cheer you on through this new and enchanting reality. Written by a pair of Second Life old timers, this easy-to-use, flip-and-find guide is packed with expert advice, seasoned insight, and handy tips and tricks to get you moving fast....

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Sarah Robbins

Multichannel Marketing. Metrics and...

Akin Arikan

Multichannel Marketing. Metrics and Methods for On and Offline Success

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from...

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Akin Arikan

Microsoft Exchange Server 2003 Adva...

Jim McBee

Microsoft Exchange Server 2003 Advanced Administration

Building on the success of his Microsoft Exchange Server 2003 24seven, Jim McBee has fully updated Microsoft Exchange Server 2003 Advanced Administration for Microsoft Exchange Server 2003 SP2 and Windows Server 2003 R2. Starting where documentation, training courses, and other books leave off, McBee offers targeted instruction, practical advice, and insider tips. He covers security, connectivity, anti-spam protection, disaster recovery, and troubleshooting using an informational and common...

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Jim McBee

The Internet for the Older and Wise...

Adrian Arnold

The Internet for the Older and Wiser. Get Up and Running Safely on the Web

The Internet is not just for the youthful-it's for everyone! With plenty of leisure time and disposable income, the over 50s are the fastest growing segment of Internet users. From booking holidays to shopping, joining clubs and researching family history, the Internet is where the people over 50 can indulge in their favorite pastimes and stay in touch with friends and family. The Internet for the Older and Wiser is the ideal solution to get you up and running safely on the World Wide Web. This...

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Adrian Arnold

Web 2.0 Heroes. Interviews with 20...

Bradley Jones L.

Web 2.0 Heroes. Interviews with 20 Web 2.0 Influencers

Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Today?s Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily...

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Bradley Jones L.

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