Интернет
375 кн.
So you've got a small business. But are you capitalizing on social media for the increased revenue possibilities, increased visibility, and good PR? In just a few short years, social media has become a worldwide phenomenon, where Facebook updates or tweets are mini press-releases read by thousands of people every day. What's the best way to handle your small business's social media presence? Your company can get in the game, using social media as a free public relations tool. ...
| Автор | Holly Berkley |
Capitalism is failing and ordinary people are forced to pay the price. With such deep-rooted problems there is real hunger for alternative ways of organizing our economic system. Answering the question, «Is there a co-operative alternative to capitalism?» this book showcases fourteen responses from economists, academics, co-operators, politicians, and campaigners, exploring both the success and untapped potential of co-operatives. Each essay approaches from a new direction—from the...
| Автор | Группа авторов |
WIKI: Grow Your Own for Fun and Profit introduces the concept of wikis, and shows why they are becoming the must-have communications and collaboration technology for businesses of any size. Using a garden as a metaphor, Alan J. Porter shows you step-by-step how to select wiki software, get started, overcome resistance to wikis, maintain your wiki, and use your wiki for internal collaboration, project planning, communication with your customers, and more. Includes five case studies that...
| Автор | Alan J. Porter |
The Web changes how people use content; not just content on the Web, but all content. If your content is not easy to find and immediately helpful, readers will move on almost at once. We are all children of the Web, and we come to any information system, including product documentation, looking for the search box and expecting every search to work like Google. There is no first, last, previous, next, up, or back anymore. Every Page is Page One. In this ground-breaking book, Mark Baker looks...
| Автор | Mark Baker |
Creating a successful mobile-web presence is achievable with the tools found in this guide–without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and...
| Автор | Deltina Hay |
The ultimate guide to create a Search Engine Optimized (SEO) website using the Power of WordPress. Mastering search engine optimization is one of the hottest topics of the digital age. Ranking on the first results page of Google has never been easier. In just a few weeks you will see your website ranking higher and higher on Google. Covers everything, from basic to more advanced SEO topics. There is no need to know any programming languages, such as PHP, JAVA, CSS or HTML. Programming knowledge...
| Автор | Konstantinos Inc. Kreouzis |
With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a...
| Автор | Karen Leland |
Eager business owners gain access to the playbooks of 23 of today’s most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online...
| Автор | Mitch Meyerson |
Possibly credited to advancements in technology or learning behaviors, or a rise in focus on personal development, the education and training industry is steadily growing, creating a demand for eager entrepreneurs. Exploring varied opportunities aspiring business owners will be given business ideas, teaching and training methods, and an overview of essential tools. A range of industry examples will be given for:•Accreditation, certifications, and credit•Adding training onto an...
| Автор | Ciree Linsenmann |
If you’re looking for a way to more effectively manage your inbox, your email program’s built-in filtering tools can do a lot of the heavy lifting—and this short book by social media expert Alexandra Samuel shows you how to set them up. Samuel walks you through tools and tips for:• Using your email program’s filing and rules capabilities to allow you to focus on the messages that matter most right away while automatically storing others you want to...
| Автор | Alexandra Samuel |
Where do the digital humanities really come from? Are they really news? What are the theoretical and technical influences that participate in this scientific field that arouses interest and questions? This book tries to show and explain the main theories and methods that have allowed their current constitution. The aim of the book is to propose a new way to understand the history of digital humanities in a broader perspective than the classic history with the project of Robert Busa. The short...
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The central thesis of The Web's Awake is that the phenomenal growth and complexity of the web is beginning to outstrip our capability to control it directly. Many have worked on the concept of emergent properties within highly complex systems, concentrating heavily on the underlying mechanics concerned. Few, however, have studied the fundamentals involved from a sociotechnical perspective. In short, the virtual anatomy of the Web remains relatively uninvestigated. The Web's Awake attempts to...
| Автор | Группа авторов |
The first guide to show you how to power your site using Umbraco. More companies are turning to the power and simplicity of Umbraco’s web content management system to build robust, customized sites. Written by leaders in the Umbraco community, this invaluable guide takes you through every aspect of this open source tool. Code samples using XHTML, CSS, XSLT, and C# are integrated throughout the pages to illustrate key concepts that you can apply. As you work through the chapters, you’ll progress...
| Автор | Nik Wahlberg |
Start, use, and customize a TypePad blog today! TypePad is known for its intuitive user interface, built-in SEO features, optional advertising, free professionally designed templates, fully hosted blogs, and outstanding customer support. This book guides you through the technical tasks necessary for starting, using, and customizing a TypePad blog. Step-by-step tutorials walk you through the process of signing up for a new TypePad blog, while screen shots from real-world blogs bring the book's...
| Автор | Melanie Nelson |
Build effective user interfaces with Windows Presentation Foundation Windows Presentation Foundation (WPF) is included with the Windows operating system and provides a programming model for building applications that provide a clear separation between the UI and business logic. Written by a leading expert on Microsoft graphics programming, this richly illustrated book provides an introduction to WPF development and explains fundamental WPF concepts. Packed with helpful examples, this reference...
| Автор | Rod Stephens |
Stay ahead of the web evolution with elegant combination front-end development Front-End Development with ASP.NET Core, Angular, and Bootstrap is the professional's guide to fast, responsive web development. Utilizing the most popular combination of web technologies for Microsoft developers, this guide provides the latest best practices and ASP.NET MVP guidance to get you up to speed quickly. The newest ASP.NET – now called ASP.NET Core – is leaner, easier to use, and less bound to the operating...
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Introducing the basic concepts in total program control of the intelligent agents and machines, Intelligent Internet Knowledge Networks explores the design and architecture of information systems that include and emphasize the interactive role of modern computer/communication systems and human beings. Here, you’ll discover specific network configurations that sense environments, presented through case studies of IT platforms, electrical governments, medical networks, and educational networks.
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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions,...
| Автор | Joel McDonald |
Speech coding is a highly mature branch of signal processing deployed in products such as cellular phones, communication devices, and more recently, voice over internet protocol This book collects many of the techniques used in speech coding and presents them in an accessible fashion Emphasizes the foundation and evolution of standardized speech coders, covering standards from 1984 to the present The theory behind the applications is thoroughly analyzed and proved
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The latest edition of this classic is updated with new problem sets and material The Second Edition of this fundamental textbook maintains the book's tradition of clear, thought-provoking instruction. Readers are provided once again with an instructive mix of mathematics, physics, statistics, and information theory. All the essential topics in information theory are covered in detail, including entropy, data compression, channel capacity, rate distortion, network information theory, and...
| Автор | Joy Thomas A. |
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate...
| Автор | Jennifer Grappone |
Understanding Information Transmission introduces you to the entire field of information technology. In this consumer handbook and introductory student resource, seven chapters span the gamut of the field—the nature, storage, transmission, networking, and protection of information. In addition to the science and technology, this book brings the subject alive by presenting the amazing history of information technology, profiling incredible inventions and fascinating inventors, and their dramatic...
| Автор | Rolf Johnnesson |
This fully updated edition demonstrates how businesses can succeed in creating a new culture of information management compliance (IMC) by incorporating an IMC philosophy into a corporate governance structure. Expert advice and insight reveals the proven methodology that adopts the principles, controls, and discipline upon which many corporate compliance programs are built and explains how to apply this methodology to develop and implement IMC programs that anticipate problems and take advantage...
| Автор | Randolph Kahn |
Although devoted to constructions of good codes for error control, secrecy or data compression, the emphasis is on the first direction. Introduces a number of important classes of error-detecting and error-correcting codes as well as their decoding methods. Background material on modern algebra is presented where required. The role of error-correcting codes in modern cryptography is treated as are data compression and other topics related to information theory. The definition-theorem proof style...
| Автор | Группа авторов |