Globally known as Amma, meaning «Mother,» Mata Amritanandamayi has developed a massive transnational humanitarian organization based in hugs. She is familiar to millions as the «hugging saint,» a moniker that derives from her elaborate darshan programs wherein nearly every day ten thousand people are embraced by the guru one at a time, events that routinely last ten to twenty hours without any rest for her. Although she was born in 1953 as a low-caste girl in a South Indian fishing village,...
Transformational festivals, from Burning Man to Lightning in a Bottle, Bhakti Fest, and Wanderlust, are massive events that attract thousands of participants to sites around the world. In this groundbreaking book, Amanda J. Lucia shows how these festivals operate as religious institutions for “spiritual, but not religious” (SBNR) communities. Whereas previous research into SBNR practices and New Age religion has not addressed the predominantly white makeup of these...
