Richard Crosby A.

Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal. – M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education «This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively...

Here is a 'must-read' for all health promotion researchers and practitioners eager to stay one step ahead of the pack. A panoply of insightful and promising new approaches is presented for consideration and exploration in our contemporary behavioral science arsenal. – M. Elaine Auld, MPH, CHES, Chief Executive Officer, Society for Public Health Education «This book is an essential addition to the health practice and research literature, concentrating on theories that have not been extensively...