The Startup Owner's Manual

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it&apos;s taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why?<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" /><br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" /><i>The Startup Owner&apos;s Manual</i> guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the «Lean Startup» movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you:<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" />• Avoid the 9 deadly sins that destroy startups&apos; chances for success<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" />• Use the Customer Development method to bring your business idea to life<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" />• Incorporate the Business Model Canvas as the organizing principle for startup hypotheses<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" />• Identify your customers and determine how to «get, keep and grow» customers profitably<br style="color: #333333; font-family: Arial, sans-serif; font-size: 14px;" />• Compute how you&apos;ll drive your startup to repeatable, scalable profits. <br> <br> <br> <i>The Startup Owner&apos;s Manual</i> was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.