Plan C: The Full-Time Employee and Part-Time Entrepreneur Erin M.D. Albert

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Once upon a time in America, the world of work was simpler. We were told to go for Plan A: Go to a great college, since your parents probably didn&#39;t get the chance. Then go to a professional school&ndash;medical, dental, law, you pick it. Then graduate, and get the very best &#39;professional&#39; job you can. Work your dupa off. Work 60 hours a week. Give 150%, even though you don&#39;t own anything. Become an employee! However, you&#39;re expendable. And…you&#39;re laid off.<br><br>Then we could try Plan B: Go through twelve stages of losing job. Declare that you&#39;ll chuck it all to start your own business to live the dream. Work your dupa off. Work 120 hours a week. Give 250%, and you own everything. You&#39;re an entrepreneur! However, you&#39;re dealing with uncertainty, administration, and lack of cash flow. You&#39;re dealing with your beautiful dream and the sometimes-ugly reality. And, you&#39;re exhausted, frustrated, and…closed.<br><br>This book is about Plan C: Don&#39;t chuck the day job, keep it. Don&#39;t chuck the entrepreneurial dream, keep that too. DO BOTH! Work the full-time day job, and create the entrepreneurial dream on the side. You&#39;ll be working ALL THE TIME in your head and pretty much in your life. It won&#39;t be easy. But what in life is that IS worth doing??? This book is about how to live a Plan C life, with real interviews, from real-world Plan Cers redefining the American Dream.<br><br>&quot;What are you so passionate about that you would be willing to do it for 10 years without ever making a dime? That&#39;s what you should do. Plan C gives great examples of how this has been successful for others.&quot; &ndash;Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

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