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The Intangibles. The X-Factors.1. The Big Idea2. Your Vision3. High Margins and Premium Prices4. Get It Out The Door5. Test and Improve6. Listen and Shift7. Create Zealots8. What's Next?9. Tap Your Mastermind10. Create the Fun11. Create the ImpactShattering the myth that you need money to make money, serial entrepreneur and millionaire Yanik Silver reveals the 11 X-Factors to turn your big idea into even bigger profits—without taking on debt, partnering with outside investors, or even writing a business plan.We’re not talking your typical B-school advice. These are the real-world, underground insights that can take your idea from a little concept on a napkin to throwing off serious revenue in a way that supports and builds up whatever else is important to youThese maverick rules are the “little hinges” that swing big doors of opportunity, applied by the most successful and innovative entrepreneurs who dared to fast track their big idea, blaze their own path and simply write their own rules for success.The MAVERICK philosophy:Set your own rulesMake more moneyHave more funExperience a rich lifeAnd give more to make a difference

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