Timely entry into a successful genre . A Zero Waste Life simultaneously embraces an environmentally friendly ethos, with proven, lasting appeal shown by the continued success of Zero Waste Home (Simon & Schuster, 2013, 23,500 RTD, 4000 YTD), and a minimalization ethos, with proven, lasting appeal shown by the continued success of The Life-Changing Magic of Tidying Up (Random House, 2014, 2.5 million RTD, 255,000 YTD). Proven track record and finally in North America: Penguin Random House Australia has sold more than 10,000 copies in Australia, and with this edition, the book can finally reach a North American audience, and the author has a US fan base ready and waiting for it. Impulse buy with gift appeal : At a small trim and affordable price point, A Zero Waste Life is a perfect impulse purchase or gift for a friend looking for a cleaner, more minimalist lifestyle. Unique call to action with a pragmatic 30-day plan . While it’s common to see calls for greenifying our lives and homes, A Zero Waste Life offers an easy-to-follow action plan presented in a highly readable, illustrated format.Author is a qualified rocket scientist, artist, and social media professional who will leverage her huge online presence to promote the book. Her popular zero-waste Instagram @Rocket-Science has over 75,000 followers from around the world . Publication date timed to release just before Earth Day (April 22) to support media hooks and round-ups. Annual features and articles about “spring cleaning” also guarantee relevant tie-ins. Highly designed in a two-color package with original illustrations throughout .
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