Timely entry into a successful genre . A Zero Waste Life simultaneously embraces an environmentally friendly ethos, with proven, lasting appeal shown by the continued success of Zero Waste Home (Simon & Schuster, 2013, 23,500 RTD, 4000 YTD), and a minimalization ethos, with proven, lasting appeal shown by the continued success of The Life-Changing Magic of Tidying Up (Random House, 2014, 2.5 million RTD, 255,000 YTD). Proven track record and finally in North America: Penguin...