Экономика
3138 кн.
There are only two ways that humans work together: they cooperate with one another, or they coerce one another. And once you realize this fundamental fact, it will change how you see the world. In this myth-busting book, Antony Davies and James R. Harrigan display their wisdom and talent for explaining complex topics, which have attracted a devoted audience to their weekly podcast, Words & Numbers, and made them popular speakers around the country. By looking for cooperation and coercion...
| Автор | Ксюша Ангел |
The Rise of Weaponized Flak in the New Media Era presents the first book-length examination of flak as a form of political harassment, authored by a seasoned researcher on political discourse and mass media. Flak against news media was a component of the Edward Herman-Noam Chomsky seminal «Propaganda Model.» However, in the thirty years since the model was introduced, flak has become an increasingly significant and prevalent sociopolitical force in its own right, in large part for the...
| Автор | Brian Michael Goss |
If you are human, you are biased . From this fundamental truth diversity expert Howard Ross explores the unconscious biases we each carry within us, working to inform every decision we make on a daily basis. Far from simply being malicious prejudgments of others and situations, these biases define what kind of decision makers we become, in the workplace, in the classroom, at the ballot box, and in our relationships with others. Incorporating anecdotes from today’s headlines alongside...
| Автор | Howard J. Ross |
Each state's physical environment, economy, and politics demands a unique approach to environmental enforcement. In some states, industry works closely with regulators to construct rules that protect state economic interests. In other states, regulators are more at odds with industry, arguing that there can be no cost placed on access to clean air and water. While we have long-considered powerful legislatures and governors the pilots of environmental enforcement behavior in the states,...
| Автор | JoyAnna Hopper |
Make money planning events with style and impress your clients – from weddings to meetings! Start & Run an Event Planning Business shows you how to start and run a successful enterprise by planning events of all kinds – from weddings and private parties to corporate events, meetings, conferences, and sporting events. This book will show you not only how to organize events, but also how to run the business. Keeping track of all the many details involved in putting on a successful event is...
| Автор | Mardi Foster-Walker |
On average, North Americans spend more money on their pets annually than they do on toys, candy, movies, video games, and recorded music! With increased interest for careers involving pets, Start & Run a Pet Business provides the knowledge needed to create a successful, ethical business working with animals. With topics ranging from various business opportunities in the pet sector today, managing your start-up costs, key demographics of the pet industry, how to generate clientele, and...
| Автор | Heather Mueller |
Anyone interested in genealogy, personal history and memoirs can turn their passion into a business. Communities, families, and even corporations are increasingly seeking out professional writers and historians to record their stories. For anyone who is interested in personal history and writing, this is an essential resource for turning your passion into an income source. Written by experienced personal historian and entrepreneur Jennifer Campbell, it covers topics such as: how to actually do...
| Автор | Jennifer Campbell |
Start & Run a Creative Services Business will show you how to use your skills, training, and experience to make money designing things like book covers, logos, corporate promotional materials, websites, and advertisements. The book acts as your friend and adviser in the competitive world of the self-employed, and teaches you how to advocate for yourself. Industry specific information is presented in a logical order, appealing to the novice as well as the seasoned designer who needs advice on...
| Автор | Susan Kirkland |
There are minimal costs involved in starting a graphic design business which makes it an attractive opportunity for anyone with an artistic eye. All that is required is a computer, an Internet connection, and design skills. It’s the kind of business that can easily be run from your home! The graphic design business has changed significantly over the past few years. The popularity of photo- and art-sharing websites and social networking sites, and the low barriers to setting up websites have...
| Автор | Michael Huggins |
You don't even have to be an artist or know how to tattoo to open and run a tattoo and/or piercing business/parlor/shop … you can hire tattoo artists and piercers to do that for you. A lot of people who are currently opening studios open in their homes and are getting nailed by health authorities; this book will cover how to open legitimate tattoo businesses. There aren't any other books like this out there currently. The popularity of this business with the younger crowd is...
| Автор | Kurtis Mueller |
Anyone with an artistic skill such as painting, drawing, or pottery can start their own successful art teaching business. Many people interested in learning an artistic skill don’t have the space, materials, or facilities to learn on their own at home, and art schools provide them with a place they can go to learn with others without having to purchase expensive looms, kilns, easels, and other such equipment. Children, teens; they are all looking to do art in their free time. This book shows you...
| Автор | Tanya Freedman |
The adult boutique business is a billion-dollar industry in North America. Adult boutiques are no longer hidden down back alleyways, they are mainstream&8212;they can now be found in upscale shopping centers and neighborhoods as well as online! Adult boutiques provide comfortable atmospheres in which both men and women can shop freely. This means there is a great opportunity for people who want to sell adult products. Start & Run an Adult Boutique shows you step-by-step how to write a...
| Автор | Karen Bedinger |
If you want to turn your hobby into a money-making venture or improve your current sales, you will benefit from the dozens of tips inside this book. This exceptional book, a perennial best-seller, is now released in its seventh edition. Updated content includes discussion of how you can use the Internet to benefit your craft business. If you want to turn your hobby into a money-making venture or improve your current sales, you will benefit from the dozens of tips inside this book.
| Автор | William G. Hynes |
This ready-to-use business guide targets mothers who dream of starting a profitable business. The author, who is well-established in the 'momprepreneur' market, and a successful entrepreneur herself, will speak directly to the complex needs of entrepreneurial parents with topics from business planning to work-life management. This step-by-step business guide is a kick-start tool for any mom who dreams of starting and running her own business.
| Автор | Kathryn Bechthold |
Over the past 20 years, teaching English as a Second Language (ESL) has grown by leaps and bounds and now generates billions of dollars every year. Waiting lists for class space attest to the overwhelming demand for ESL instruction in North America. This book provides all the hands-on practical tips you need to start your own ESL teaching business. Whether you want to begin tutoring from your home or start your own ESL school, this book provides the step-by-step guidance you will need to make...
| Автор | T. Nicole Pankratz - Bodner |
If you like being your own boss and working outdoors and enjoy nature, you can start your own profitable landscape maintenance business. This book is perfect if you want to start from scratch or if you already work in the field but would like to strike out on your own. Start & Run a Landscaping Business will get you started in the fascinating business of professional lawn and garden care and will prove essential in helping you to shorten the learning curve you have ahead of you. The book...
| Автор | Joel LaRusic |
Are you one of the many people who dream of making a profit selling your own homemade foods? Now, with this one-of-a-kind, easy-to-follow guide, you can realize your home-based food business dreams! With over 30 years' experience, author Mimi Shotland Fix takes you step-by-step through the process of starting and running a food business.Whether you've always envisioned yourself with a home-based food business, need a second source of income or want to stay at home and be your own boss,...
| Автор | Mimi Shotland Fix |
The Canadian Business Contracts Handbook helps small-business owners to understand hundreds of standard contract clauses, such as those found in partnership agreements, lease agreements, and contracts for purchase or sale of goods or a business. Using everyday language, author Nishan Swais takes readers step-by-step through standard clauses and explains their meanings. He pinpoints potential problems in contracts, and clarifies legal jargon in simple terms for the layperson. While it...
| Автор | Nishan Swais |
A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I...
| Автор | Tom Matzen |
Information research has shifted from something people did in libraries to something people do mostly on the Internet. But companies often don’t have the time or internal resources available to sift through the sheer volume of information on the Internet. Now, you can seek out information on behalf of clients, who will pay you for your research! Help large and small companies alike answer questions about industry trends, market conditions, mergers, competition, and other developments. There is...
| Автор | Gerhard W. Kautz |
With the easy-to-read tips and business strategies taught in this book, readers will learn how to make a handyman business profitable. The book provides tips for both doing the job and the skills needed to run the business. The work life of a handyman can be very rewarding. It means finding creative solutions to everyday problems, learning new things, and enjoying a wide variety of tasks. Handymen can set their own hours and be their own bosses. But they will need the skills to make the business...
| Автор | Sarah White |
Start & Run a Computer Repair Service is ideal for entrepreneurs interested in opening and operating a computer repair shop and/or mobile on-site repair business. Professionals with a background in IT, retail, and related fields are often interested in branching out on their own. This book examines the nuts and bolts of starting a business in the North America, then delves into the specifics of retail and mobile repair shop ownership and operation.
| Автор | Lynn Spry |
This book is essential reading for anyone thinking about taking over an existing business. Tony Wilson will help you choose a franchise that’s right for you, understand your franchise agreement inside and out, and negotiate the best deal. This book will give you a better understanding of the legal issues and help you to spot problem areas. In an easy-to-understand manner, the author shows you how to negotiate an agreement with a franchisor and develop a profitable relationship. The author...
| Автор | Tony Wilson |
Home cleaning is one of the fastest-growing service businesses in North America. A good cleaning service brings comfort and order into people’s lives and in today’s world, these are highly sought-after commodities. A home cleaning service can start out small, but it has the potential to grow to be a multi-million dollar business with branch offices and franchises. Your business can grow to the point where you need to lease office space, hire staff, purchase a fleet of vehicles, and develop your...
| Автор | Susan Bewsey |