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Brand Against the Machine. How to B...

John Morgan Michael

Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic...

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John Morgan Michael

The Retail Revival. Reimagining Bus...

Doug Stephens

The Retail Revival. Reimagining Business for the New Age of Consumerism

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of convenience for harried commuters. High Street and Main Street are becoming the stuff of nostalgia. The Big Box is losing ground to new models that attract consumers through their most-trusted assistant—the smartphone. What’s next? What’s the...

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Doug Stephens

Luxury Retail Management. How the W...

Michel Chevalier

Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no...

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Michel Chevalier

Buy Now. Creative Marketing that Ge...

Tom Kelly

Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights...

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Tom Kelly

The New Relationship Marketing. How...

Mari Smith

The New Relationship Marketing. How to Build a Large, Loyal, Profitable Network Using the Social Web

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of «relationship marketing.» Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network...

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Mari Smith

Conscious Marketing. How to Create...

Carolyn Tate

Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome...

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Carolyn Tate

Outlaw. Fight for Your Customers an...

Trent Leyshan

Outlaw. Fight for Your Customers and Sell Without Fear

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in the sales environment. Packed with fresh on-the-ground insights, powerful true stories, bold strategies, and unconventional approaches to selling, it explains how the best salespeople defy the conventional wisdom to achieve stunning success. But it's not just for salespeople. Since we all sell something in one form or another—even ideas—Outlaw is the sales guide for the salesperson in...

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Trent Leyshan

Whiteboard Selling. Empowering Sale...

David Jenkins

Whiteboard Selling. Empowering Sales Through Visuals

Create compelling whiteboard presentations to engage your customers and win their business Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual stories that inspire and engage customers and prospects. Free your sales force from relying on slides and other static sales tools during the sales process. Whiteboard Selling offers practical guidance and skills to enable marketing and sales teams to quickly adopt visual story telling...

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David Jenkins

Supremely Successful Selling. Disco...

Jerold Panas

Supremely Successful Selling. Discovering the Magic Ingredient

The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your profession. Supremely Successful Selling describes the art of selling that helps the buyer understand the value and appeal of a product for their personal life or for their business. Replete with stories of some of the greatest sales people in the country, this book teaches you how to listen more than talk, become an ethical ambassador for your product, and...

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Jerold Panas

Crafting the Customer Experience Fo...

Kelly McDonald

Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness...

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Kelly McDonald

Selling with Noble Purpose, Enhance...

Lisa McLeod Earle

Selling with Noble Purpose, Enhanced Edition. How to Drive Revenue and Do Work That Makes You Proud

Turn an effective sales force into one that is truly outstanding Drawing on two decades of consulting with leading sales organizations, sales leadership expert Lisa Earle McLeod reveals how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Using hard data and compelling field stories, Selling with Purpose explains why salespeople who understand earnestly how they make a difference to customers outperform their more quota-driven counterparts. This book shows executives,...

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Lisa McLeod Earle

Mobilized Marketing. How to Drive S...

Jeff Hasen

Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth...

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Jeff Hasen

Socialnomics. How Social Media Tran...

Erik Qualman

Socialnomics. How Social Media Transforms the Way We Live and Do Business

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75...

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Erik Qualman

The 800-Pound Gorilla of Sales. How...

Bill Guertin

The 800-Pound Gorilla of Sales. How to Dominate Your Market

Smart insight and best practices for achieving sales excellence in any market The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that? The 800-Pound Gorilla of Sales uses case studies of individuals...

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Bill Guertin

Get Seen. Online Video Secrets to B...

Steve Garfield

Get Seen. Online Video Secrets to Building Your Business

The era of online video has arrived—now make it work for your business In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe? The must-have guide, Get Seen by Steve Garfield, the «Paul Revere of...

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Steve Garfield

Social Nation. How to Harness the P...

Barry Libert

Social Nation. How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business

It's time to join Social Nation and prosper! This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you'll find out how to use these tools to harness social interactions to improve your business and to create your own social nation. The book provides a social assessment for leaders, managers and employees to scientifically evaluate your individual social skills and...

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Barry Libert

Flip the Funnel. How to Use Existin...

Joseph Jaffe

Flip the Funnel. How to Use Existing Customers to Gain New Ones

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies...

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Joseph Jaffe

Revenue Disruption. Game-Changing S...

Phil Fernandez

Revenue Disruption. Game-Changing Sales and Marketing Strategies to Accelerate Growth

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and...

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Phil Fernandez

Resonate. Present Visual Stories th...

Nancy Duarte

Resonate. Present Visual Stories that Transform Audiences

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's first book helped presenters become visual communicators, Resonate helps you make a strong connection...

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Nancy Duarte

Industrial Megaprojects. Concepts,...

Edward Merrow W.

Industrial Megaprojects. Concepts, Strategies, and Practices for Success

Avoid common pitfalls in large-scale projects using these smart strategies Over half of large-scale engineering and construction projects—off-shore oil platforms, chemical plants, metals processing, dams, and similar projects—have miserably poor results. These include billions of dollars in overruns, long delays in design and construction, and poor operability once finally completed. Industrial Megaprojects gives you a clear, nontechnical understanding of why these major projects get into...

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Edward Merrow W.

The Pin Drop Principle. Captivate,...

David Lewis

The Pin Drop Principle. Captivate, Influence, and Communicate Better Using the Time-Tested Methods of Professional Performers

Tap into the powerful techniques of professional actors and great communicators The Pin Drop Principle is a step-by-step master class for anyone wishing to become a more confident and credible communicator. Lewis and Mills believe all business professionals ought to deliver their message in such an engaging way that one could literally hear a pin drop when they speak. The secret to doing so comes from an unusual world: professional acting. By activating «objective» and «intention»—the main tools...

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David Lewis

Rainmaking Conversations. Influence...

Mike Schultz

Rainmaking Conversations. Influence, Persuade, and Sell in Any Situation

Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fill the pipeline, secure new deals, and maximize the potential of your account. Rainmaking Conversations offers a research-based, field-tested, and practical selling approach that will help you master the art of the sales conversation. This proven...

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Mike Schultz

Creating Value Through People. Disc...

LLC

Creating Value Through People. Discussions with Talent Leaders

Practical guidance on how to empower people to do their best. Filled with stories by and fascinating interviews with human capital innovators, Making a Difference Through People provides practical guidance on how to empower people to deliver their best performance by employing their guiding principles. Offering relevant strategies and tactics, each interview is preceded by an introduction that provides a biographical recap and a brief discussion of each innovator. Mercer is the global leader for...

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LLC

Marketing Automation For Dummies

Mathew Sweezey

Marketing Automation For Dummies

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a...

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Mathew Sweezey

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