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No Thanks, I'm Just Looking. Sales...

Harry Friedman J.

No Thanks, I'm Just Looking. Sales Techniques for Turning Shoppers into Buyers

Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the...

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Harry Friedman J.

Sales Mastery. The Sales Book Your...

Chuck Bauer

Sales Mastery. The Sales Book Your Competition Doesn't Want You to Read

Distinguish yourself as a «Sales Master» and win big in business today! Your personal and professional distinctions are THE precursor to closing the deal. Why? Because most salespeople are not distinctive-all they do is follow one another. Sales Mastery gives you Chuck Bauer's unique personal experience as a highly successful salesman turned sales coach. You'll connect with his methodology, proven by salespeople in every industry, to distinguish yourself, build your sales skills, and win deals...

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Chuck Bauer

Mobile Magic. The Saatchi and Saatc...

Tom Eslinger

Mobile Magic. The Saatchi and Saatchi Guide to Mobile Marketing and Design

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a...

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Tom Eslinger

Selling to the Government. What It...

Mark Amtower

Selling to the Government. What It Takes to Compete and Win in the World's Largest Market

Learn the crucial ins and outs of the world’s largest market The U.S government market represents the largest single market—anywhere. Government contract tracking firm Onvia estimates that government business—federal, state, local, and education—represents better than 40 percent of the nation’s GDP. While anyone can play in this market, only those with the right preparation can win. Selling to the Government offers real-world advice for successful entry into the biggest market anywhere. Get...

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Mark Amtower

If You're Not First, You're Last. S...

Grant Cardone

If You're Not First, You're Last. Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from both your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses. If You’re Not...

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Grant Cardone

Mastering the World of Selling. The...

Eric Taylor

Mastering the World of Selling. The Ultimate Training Resource from the Biggest Names in Sales

Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and...

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Eric Taylor

Kick Your Own Ass. The Will, Skill,...

Robert Johnson

Kick Your Own Ass. The Will, Skill, and Drill of Selling More Than You Ever Thought Possible

The Ultimate Sales Boot Camp According to research by the American Society American Society for Training & Development, more than 80% of salespeople fail to reach their objectives. With such a high percentage of salespeople missing their mark, something is obviously missing. Kick Your Own Ass empowers you to fill this gap by focusing on, not only your selling process and your skills development, but also your self-confidence, motivation, and your life and career. These three critical elements...

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Robert Johnson

How to Be a Fierce Competitor. What...

Jeffrey Fox J.

How to Be a Fierce Competitor. What Winning Companies and Great Managers Do in Tough Times

From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert,...

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Jeffrey Fox J.

Reshaping Retail. Why Technology is...

Andrea Zocchi

Reshaping Retail. Why Technology is Transforming the Industry and How to Win in the New Consumer Driven World

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, even globally, dominant. Along the way, they turned retailing into an art, and then a science. Now retailers in emerging markets appear to be repeating the story all over again, except on a scale and at a speed beyond anything we have seen before. Given all of this, it can be hard for those who work...

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Andrea Zocchi

Trust Agents. Using the Web to Buil...

Chris Brogan

Trust Agents. Using the Web to Build Influence, Improve Reputation, and Earn Trust

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how...

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Chris Brogan

The Vibe. The Marketing Handbook fo...

Gary Bertwistle

The Vibe. The Marketing Handbook for Every Product, Service and Industry

While most companies claim to have a brand, only a few make an authentic connection with customers or clients. The rest simply have a logo that gets slapped onto the side of a truck or onto a shirt. Today it's brands that will thrive and survive, and to build a brand, you need to create the right vibe around your business. In The Vibe Gary Bertwistle shares his secrets, stripping away the jargon and highlighting the essential thinking required before you spend time, money and energy on promotion...

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Gary Bertwistle

How To Sell Your Way Through Life

Наполеон Хилл

How To Sell Your Way Through Life

TIMELESS WISDOM from the ORIGINAL PHILOSOPHER of PERSONAL SUCCESS «No matter who you are or what you do, you are a salesperson. Every time you speak to someone, share an opinion or explain an idea, you are selling your most powerful asset . . . you! In How to Sell Your Way Through Life, Napoleon Hill shares valuable lessons and proven techniques to help you become a true master of sales.» —Sharon Lechter, Coauthor of Think and Grow Rich: Three Feet from Gold; Member of the President's Advisory...

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Наполеон Хилл

Z.E.R.O. Zero Paid Media as the New...

Joseph Jaffe

Z.E.R.O. Zero Paid Media as the New Marketing Model

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes-...

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Joseph Jaffe

Social Media Engagement For Dummies

Aliza Sherman

Social Media Engagement For Dummies

Put «engage» front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is...

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Aliza Sherman

The Relationship Edge. The Key to S...

Jerry Acuff

The Relationship Edge. The Key to Strategic Influence and Selling Success

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely...

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Jerry Acuff

Infographics. The Power of Visual S...

Jason Lankow

Infographics. The Power of Visual Storytelling

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact....

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Jason Lankow

The Never Cold Call Again Online Pl...

Frank J. Rumbauskas, Jr.

The Never Cold Call Again Online Playbook. The Definitive Guide to Internet Marketing Success

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call Again In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing. The best marketers know all the...

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Frank J. Rumbauskas, Jr.

Lead Generation For Dummies

Dayna Rothman

Lead Generation For Dummies

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how...

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Dayna Rothman

Retail Analytics. The Secret Weapon

Emmett Cox

Retail Analytics. The Secret Weapon

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin...

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Emmett Cox

Customer Genius

Peter Fisk

Customer Genius

Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of...

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Peter Fisk

Presentation Secrets

Alexei Kapterev

Presentation Secrets

Plan, create, and deliver amazing presentations! Alexei Kapterev's online presentation on presentations has seen more than one million views, all with no advertising or promotion. Building on this hit, he now brings us Presentation Secrets outlining his successful tactics for planning, producing, and presenting memorable and unique presentations. The author shares his insight, wisdom, and advice with impressive clarity and detail, covering the three main components required to a presentation:...

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Alexei Kapterev

Selling For Dummies

Ben Kench

Selling For Dummies

Get a handle on the most up–to–date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you the latest information on how to research your prospects, master the steps of the sales process, follow up with happy customers, and much more. This straight–talking guide helps you develop the sales, communication, and negotiating skills you need...

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Ben Kench

The Growth Drivers. The Definitive...

Andy Bird

The Growth Drivers. The Definitive Guide to Transforming Marketing Capabilities

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on...

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Andy Bird

Marketing in the Age of Google, Rev...

Vanessa Fox

Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster...

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Vanessa Fox

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