Маркетинг, PR
3584 кн.
Собираетесь запустить интернет-магазин и не знаете, с чего начать? Противоречащие друг другу статьи в интернете сбивают с толку? Тогда эта уникальная книга-практикум – для вас. В ней шаг за шагом показан процесс запуска интернет-магазина. Алекасандр Верес – основатель более чем 30 интернет-магазинов (включая kofe.ru, bokal.ru, dekor.ru). Практик с огромным багажом опыта за спиной. Интернет-магазины Александра – это более 90 000 клиентов, 100–150 заказов в день, 37 000 товаров, 63 поставщика. ...
| Автор | Александр Верес |
Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country? There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women. In Make a Fortune Selling to...
| Автор | Connie Podesta |
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world – but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning...
| Автор | Bryan Heathman |
You are a Speaker and you are a Salesperson. Regardless of your title: Corporate Executive, Sales and Marketing Professional, Salesperson, Teacher, Trainer, or Coach, your success in connecting with your words and selling your ideas and products will determine Your Career Success. Professional Speaker and Certified Professional Coach, Mark A. Vickers, shares key tips and techniques for success in Speaking and Selling. Each technique that Mark covers is a lesson that your mother taught you by...
| Автор | Mark A. Vickers |
ATTENTION SALES REPS: What's that beautiful sound you hear? Is it the babbling of a clear, cold brook? Is it the laughter of an innocent child? Is it the tender refrain of a meadowlark? No! It's the sweet sound of «YES» – the sweetest sound in Sales! Learn how to smoothly create an abundance of closing opportunities and get more Yesses than ever before. The hallmark of every master closer is knowing several ways to close deals. Now you can know just when to act, when to hold back,...
| Автор | Tom Hopkins |
The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This eBook from the crayon of Creativity Guru Jeff Tobe is an unusually charming collection of warm, funny and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service and outside-the-lines marketing. The eBook encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and...
| Автор | Jeff Tobe |
In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel , get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful...
| Автор | Tom Hopkins |
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences. But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program...
| Автор | Bryan W. Heathman |
Expert and amateur investors can both benefit from the Forex trading strategy. Having access to 24 hour information and trading schedules gives investors knowledge and insight to make trades throughout the day. The site offers loads of information and links for further research. Foreign currencies have long been a hot trading platform for serious investors and now their strategies are available to everyone. A free trial account allows traders to experiment while learning new trading techniques...
| Автор | Speedy Publishing |
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another «how-to» book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for...
| Автор | Kenyon Blunt |
Kevin Dowd argues that states must allow a level playing field as far as private money is concerned. For too long the government has stifled competition between state-backed and private currencies. Instead, central banks should welcome competition as it forces them to offer consumers greater choice and improved quality. A weakened ability to store value, growing restrictions on finance, oppressive taxes and a lack of financial privacy have resulted in growing frustration at state controlled...
| Автор | Kevin Dowd |
Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. <br><br>Communication is when you are getting your ideas across to another person and making them known and understood. Learning how to be an effective communicator means that you are able to clearly get your ideas across to others, which is not always easy to do. Some people seem to be gifted with this skill, they can take a podium and speak and hold the...
| Автор | Elizabeth Inc. Oprah |
Special Feature: This book offers eight unique self-evaluating exercises.<br><br>Many books have been written on the subject of public speaking. Often these voluminous books have been composed with the aspiring professional speaker in mind. However, most people do not want to become professional speakers. They just want to be able to address an audience, when required, and to deliver a presentation with grace, humour and confidence.<br><br>But most people are afraid! A...
| Автор | Jacques Waisvisz |
Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals.<br><br>Business proposal writing may often be...
| Автор | Lanette Inc. Zavala |
Everybody wants to have Top Sales Reps. But few managers understand what makes them tick. They are different, and they need different management attention. This book is about Top Sales Reps—sales professionals who are consistently top performers. In this book, you will see what makes a Top Sales Rep different. You will also hear about interview tips and management tips to help you find and care for your Top Sales Reps. I hope you find the book useful.
| Автор | Duane Lakin |
No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your...
| Автор | Fleur Brown |
The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a...
| Автор | Dan Furman |
This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining...
| Автор | Ralph Harris |
Discussions on the outcome of a potential referendum on Britain’s membership of the EU have been characterised by political grandstanding, at the expense of serious economic analysis. With Brexit now a real possibility in the next Parliament, the IEA today releases a report outlining four different options for the UK in the event of a vote to leave the EU, all of which take into account both economic challenges and possibilities. In Brexit: Directions for Britain Outside the EU, various...
| Автор | Ralph Buckle |
Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This “short” is designed to acquaint you with the power of Pinterest.Topics covered include:• The ins and outs of signing up and getting started on...
| Автор | Karen Leland |
Maximize your sales performance today with the psychology selling secrets and equip yourself with the critical selling skills.<br><br>¥ What is NLP?<br>¥ Why is NLP so important for you?<br>¥ How to sell effectively with NLP?<br><br>"This is a brilliant book about NLP and psychology selling! The content is clear, concise and highly valuable. This book is a MUST read for every sales people. I strongly recommend this book to...
| Автор | Jacky Lim |
“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related...
| Автор | Edward Bernays |
Vous allez découvrir dans ce guide les fondamentaux pour réaliser des offres commerciales irrésistibles de manière à faciliter vos conversions, mais aussi vos ventes ! Chaque mot trouvera sa place dans votre argumentaire et votre prospect n'en sera que davantage séduit. À la fin de votre lecture, vous serez capable de : – Capter l'attention du lecteur. – Le motiver à lire votre page...
| Автор | No Limits |
Читает автор! Прокачай свой Вконтакте! Как создать продающую группу ВКонтакте, чтобы покупатели выстраивались в очередь? В книге собран уникальный опыт создателя одноименного сообщества «SMM секреты с Анастасией Юговой» – одного из крупнейших тематических пабликов в социальной сети. Это пошаговый план с домашними заданиями, чек‑листами, кейсами и примерами. Обучение на курсах и марафонах автора прошли больше 7 000 человек. Вы узнаете: Как настроить группу? Как написать идеальный пост? ...
| Автор | Анастасия Югова |