Маркетинг, PR
3584 кн.
Сергій Щербаков – фахівець із маркетингу та SMM, за методиками якого працюють тисячі маркетологів і рекламістів з усього СНД, – пропонує до уваги своєї цільової аудиторії чергову книгу-посібник з таргетованої реклами в соціальних мережах, обіцяючи всім, хто прочитає, влучне попадання «в яблучко». Виконуючи рекомендації автора, ви зможете швидко й дешево отримувати більше клієнтів із Facebook та Instagram. Книга Сергія Щербакова вирізняється тим, що одразу ж, у процесі читання, напрошується її...
| Автор | Сергей Щербаков |
«Міфи про PR» Річа Лі – це цілком новий погляд на сферу зв’язків з громадськістю та медіаіндустрією. Як не втрапити у пастки PR-контенту, не потонути у засиллі інформації, а використати її на свою користь, як врешті здобути у цьому руслі власний комерційний успіх? Річ Лі вичерпно, неймовірно доступно і цікаво відповідає на кожне з цих питань. Зокрема, що найголовніше,– розвінчує міфи про PR, що часто формують у нашій свідомості не зовсім правильне розуміння сутності інформаційного простору...
| Автор | Річ Лі |
Как создать продающую группу ВКонтакте, чтобы покупатели выстраивались в очередь? В книге собран уникальный опыт создателя одноименного сообщества «SMM секреты с Анастасией Юговой» – одного из крупнейших тематических пабликов в социальной сети. Это пошаговый план с домашними заданиями, чек-листами, кейсами и примерами. Обучение на курсах и марафонах автора прошли больше 7000 человек. Вы узнаете: • Как настроить группу? • Как написать идеальный пост? • Как вовлечь аудиторию ставить...
| Автор | Анастасия Югова |
Get the know-how to run a productive meeting—in a day! Running a Great Meeting In a Day For Dummies helps you put together a successful meeting by explaining how to define objectives, craft an agenda, invite the right people, keep the meeting moving, and following up afterwards. Put together a productive meeting in a timely fashion Tips on running a virtual meeting The best ways to follow up after a meeting This e-book also contains links to an online component at dummies.com that extends the...
| Автор | Dirk Zeller |
Get the know-how to give a knockout presentation—in a day! Giving a Presentation In a Day For Dummies gives you a quick and easy rundown of the key points of presenting to an audience, including defining a purpose, organizing a message, using humor and body language, and overcoming anxiety. Fast and proven tips for delivering an effective presentation Shows you how to communicate your vision to an audience A more focused and readable resource than a bulky book The e-book also links to an online...
| Автор | Malcolm Kushner |
Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring «big» innovation to market and create...
| Автор | David Aaker A. |
7 simple steps to effective meetings that will change the way you workPeople spend up to 60 percent of their working day in meetings, but all too often they leave feeling overwhelmed and confused. Sound familiar? Meetings that involve the wrong people or are badly organised are a waste of everyone’s time, so whether you need to learn from scratch or re-evaluate your techniques, this is the book for you.Follow our 7 simple steps to more productive, efficient and successful meetings. With expert...
| Автор | Barry Tomalin |
Собираетесь запустить интернет-магазин и не знаете, с чего начать? Противоречащие друг другу статьи в интернете сбивают с толку? Тогда эта уникальная книга-практикум – для вас. В ней шаг за шагом показан процесс запуска интернет-магазина. Алекасандр Верес – основатель более чем 30 интернет-магазинов (включая kofe.ru, bokal.ru, dekor.ru). Практик с огромным багажом опыта за спиной. Интернет-магазины Александра – это более 90 000 клиентов, 100–150 заказов в день, 37 000 товаров, 63 поставщика. ...
| Автор | Александр Верес |
Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country? There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women. In Make a Fortune Selling to...
| Автор | Connie Podesta |
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world – but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning...
| Автор | Bryan Heathman |
You are a Speaker and you are a Salesperson. Regardless of your title: Corporate Executive, Sales and Marketing Professional, Salesperson, Teacher, Trainer, or Coach, your success in connecting with your words and selling your ideas and products will determine Your Career Success. Professional Speaker and Certified Professional Coach, Mark A. Vickers, shares key tips and techniques for success in Speaking and Selling. Each technique that Mark covers is a lesson that your mother taught you by...
| Автор | Mark A. Vickers |
ATTENTION SALES REPS: What's that beautiful sound you hear? Is it the babbling of a clear, cold brook? Is it the laughter of an innocent child? Is it the tender refrain of a meadowlark? No! It's the sweet sound of «YES» – the sweetest sound in Sales! Learn how to smoothly create an abundance of closing opportunities and get more Yesses than ever before. The hallmark of every master closer is knowing several ways to close deals. Now you can know just when to act, when to hold back,...
| Автор | Tom Hopkins |
The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This eBook from the crayon of Creativity Guru Jeff Tobe is an unusually charming collection of warm, funny and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service and outside-the-lines marketing. The eBook encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and...
| Автор | Jeff Tobe |
In sales, filling a sales pipeline with qualified leads is the magic behind predictable income and massive commission checks. In Fill Your Funnel , get step-by-step instructions on using social media platforms like Facebook, Instagram, LinkedIn, and Twitter to generate qualified leads and fill your sales funnel. Learn what experts Tom Hopkins and Dan Portik know about social media strategies to generate leads. This book contains social media posts and email templates from successful...
| Автор | Tom Hopkins |
The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us….an approach in which authors are authenticity engaging their audiences. But how do you start? Today’s mega-success authors are no longer writers, but they are entrepreneurs who expertly work a strategy which leverages the power of social media, search engine optimization (SEO), advertising, speaking, bookstore signings and a combination of other program...
| Автор | Bryan W. Heathman |
Expert and amateur investors can both benefit from the Forex trading strategy. Having access to 24 hour information and trading schedules gives investors knowledge and insight to make trades throughout the day. The site offers loads of information and links for further research. Foreign currencies have long been a hot trading platform for serious investors and now their strategies are available to everyone. A free trial account allows traders to experiment while learning new trading techniques...
| Автор | Speedy Publishing |
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another «how-to» book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for...
| Автор | Kenyon Blunt |
Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. <br><br>Communication is when you are getting your ideas across to another person and making them known and understood. Learning how to be an effective communicator means that you are able to clearly get your ideas across to others, which is not always easy to do. Some people seem to be gifted with this skill, they can take a podium and speak and hold the...
| Автор | Elizabeth Inc. Oprah |
Special Feature: This book offers eight unique self-evaluating exercises.<br><br>Many books have been written on the subject of public speaking. Often these voluminous books have been composed with the aspiring professional speaker in mind. However, most people do not want to become professional speakers. They just want to be able to address an audience, when required, and to deliver a presentation with grace, humour and confidence.<br><br>But most people are afraid! A...
| Автор | Jacques Waisvisz |
Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals.<br><br>Business proposal writing may often be...
| Автор | Lanette Inc. Zavala |
Everybody wants to have Top Sales Reps. But few managers understand what makes them tick. They are different, and they need different management attention. This book is about Top Sales Reps—sales professionals who are consistently top performers. In this book, you will see what makes a Top Sales Rep different. You will also hear about interview tips and management tips to help you find and care for your Top Sales Reps. I hope you find the book useful.
| Автор | Duane Lakin |
No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your...
| Автор | Fleur Brown |
The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a...
| Автор | Dan Furman |
This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining...
| Автор | Ralph Harris |