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New Private Monies

Kevin Dowd

New Private Monies

Kevin Dowd argues that states must allow a level playing field as far as private money is concerned. For too long the government has stifled competition between state-backed and private currencies. Instead, central banks should welcome competition as it forces them to offer consumers greater choice and improved quality. A weakened ability to store value, growing restrictions on finance, oppressive taxes and a lack of financial privacy have resulted in growing frustration at state controlled...

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Kevin Dowd

How to Communicate Effectively With...

Elizabeth Inc. Oprah

How to Communicate Effectively With Anyone: Persuasion Mastery

Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. Communication is when you are getting your ideas across to another person and making them known and understood. Learning how to be an effective communicator means that you are able to clearly get your ideas across to others, which is not always easy to do. Some people seem to be gifted with this skill, they can take a podium and speak and hold the...

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Elizabeth Inc. Oprah

Powerful Presentations

Jacques Waisvisz

Powerful Presentations

Special Feature: This book offers eight unique self-evaluating exercises. Many books have been written on the subject of public speaking. Often these voluminous books have been composed with the aspiring professional speaker in mind. However, most people do not want to become professional speakers. They just want to be able to address an audience, when required, and to deliver a presentation with grace, humour and confidence. But most people are afraid! A...

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Jacques Waisvisz

How To Write a Business Proposal an...

Lanette Inc. Zavala

How To Write a Business Proposal and Other Marketing Documents

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever can make. As lucrative opportunities demanding your products and services become available in various industries, you can stretch the earning capacity within your sales and marketing department with effective business proposals. Business proposal writing may often be...

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Lanette Inc. Zavala

Ten Ways Top Sales Reps Are Differe...

Duane Lakin

Ten Ways Top Sales Reps Are Different

Everybody wants to have Top Sales Reps. But few managers understand what makes them tick. They are different, and they need different management attention. This book is about Top Sales Reps—sales professionals who are consistently top performers. In this book, you will see what makes a Top Sales Rep different. You will also hear about interview tips and management tips to help you find and care for your Top Sales Reps. I hope you find the book useful.

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Duane Lakin

The Business of Being YOU

Fleur Brown

The Business of Being YOU

No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today’s era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your...

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Fleur Brown

Business Writing for the Web

Dan Furman

Business Writing for the Web

The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a...

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Dan Furman

Advertising in a Free Society

Ralph Harris

Advertising in a Free Society

This new version of ‘Advertising in a Free Society’ is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining...

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Ralph Harris

BREXIT: Directions for Britain Outs...

Ralph Buckle

BREXIT: Directions for Britain Outside the EU

Discussions on the outcome of a potential referendum on Britain’s membership of the EU have been characterised by political grandstanding, at the expense of serious economic analysis. With Brexit now a real possibility in the next Parliament, the IEA today releases a report outlining four different options for the UK in the event of a vote to leave the EU, all of which take into account both economic challenges and possibilities. In Brexit: Directions for Britain Outside the EU, various...

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Ralph Buckle

Pinterest for Business: The Basics

Karen Leland

Pinterest for Business: The Basics

Designed to save you time, this ebook short offers a digestible action plan for setting up camp on this new social playground. In minutes, learn step by step how to set up a magnetic account as an individual or business, master the fundamental features for building a community, and basic tools for engaging users. This short” is designed to acquaint you with the power of Pinterest.Topics covered include: The ins and outs of signing up and getting started on...

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Karen Leland

Increase Sales With NLP: Secrets of...

Jacky Lim

Increase Sales With NLP: Secrets of Psychology Selling

Maximize your sales performance today with the psychology selling secrets and equip yourself with the critical selling skills. ¥ What is NLP? ¥ Why is NLP so important for you? ¥ How to sell effectively with NLP? "This is a brilliant book about NLP and psychology selling! The content is clear, concise and highly valuable. This book is a MUST read for every sales people. I strongly recommend this book to...

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Jacky Lim

Crystallizing Public Opinion

Edward Bernays

Crystallizing Public Opinion

“Crystallizing Public Opinion” is Edward Bernay’s pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related...

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Edward Bernays

Vendre

No Limits

Vendre

Vous allez découvrir dans ce guide les fondamentaux pour réaliser des offres commerciales irrésistibles de manière à faciliter vos conversions, mais aussi vos ventes ! Chaque mot trouvera sa place dans votre argumentaire et votre prospect n'en sera que davantage séduit. À la fin de votre lecture, vous serez capable de : – Capter l'attention du lecteur. – Le motiver à lire votre page...

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No Limits

Продвижение ВКонтакте

Анастасия Югова

Продвижение ВКонтакте

Читает автор! Прокачай свой Вконтакте! Как создать продающую группу ВКонтакте, чтобы покупатели выстраивались в очередь? В книге собран уникальный опыт создателя одноименного сообщества «SMM секреты с Анастасией Юговой» – одного из крупнейших тематических пабликов в социальной сети. Это пошаговый план с домашними заданиями, чек‑листами, кейсами и примерами. Обучение на курсах и марафонах автора прошли больше 7 000 человек. Вы узнаете: Как настроить группу? Как написать идеальный пост? ...

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Анастасия Югова

Undoing Project

Michael Lewis

Undoing Project

Penguin presents the unabridged, downloadable, audiobook edition of The Undoing Project, by Michael Lewis, read by Dennis Boutsikaris. Daniel Kahneman and Amos Tversky met in war-torn 1960s Israel. Both were gifted young psychology professors: Kahneman a rootless son of holocaust survivors who saw the world as a problem to be solved; Tversky a voluble, instinctual blur of energy. In this breathtaking new book, Michael Lewis tells the extraordinary story of a relationship that became a...

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Michael Lewis

The Choice Factory

Ричард Шоттон

The Choice Factory

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own...

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Ричард Шоттон

Tuning into Mom

Michal Clements

Tuning into Mom

American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the «American Mom» market, examining the effect of...

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Michal Clements

Jauna pieeja biznesam

Iļja Laurs

Jauna pieeja biznesam

Viens no ievērojamākajiem Lietuvas uzņēmējiem un investoriem Iļja Laurs grāmatā Jauna pieeja biznesam atklāti dalās gūtajā pieredzē, veidojot savu kompāniju, pasaulē lielāko atvērto mobilo aplikāciju platformu GetJar. Grāmatā dzīvi un izjusti tiek stāstīts par uzņēmējdarbību un tās aizkulisēm, dodot padomus, kā sākt biznesu un kā to veiksmīgi attīstīt. Atsaukdamies uz piemēriem no ikdienas pieredzes, I. Laurs tēlaini ilustrē jaunā biznesa raksturu, iepazīstina lasītājus ne vien ar investīcijām...

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Iļja Laurs

The Strategic Storyteller. Content...

Alexander Jutkowitz

The Strategic Storyteller. Content Marketing in the Age of the Educated Consumer

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they’re not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to...

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Alexander Jutkowitz

Monetizing Innovation. How Smart Co...

Madhavan Ramanujam

Monetizing Innovation. How Smart Companies Design the Product Around the Price

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come...

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Madhavan Ramanujam

The New Rules of Sales and Service....

David Meerman Scott

The New Rules of Sales and Service. How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before...

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David Meerman Scott

Book Yourself Solid. The Fastest, E...

Michael Port

Book Yourself Solid. The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of «busy» as the equivalent of «successful»—but that's not always the case. The key lies in what you're busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you...

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Michael Port

Work That Works. Emergineering a Po...

Geil Browning

Work That Works. Emergineering a Positive Organizational Culture

Use cognitive diversity to your advantage and transform your organization Work That Works is a guide to building better teams and an exceedingly positive workplace culture. Based on the tools and principles of Emergenetics, this book helps you improve communication, connection, and performance through an enlightening process of self-discovery and sharing. You'll discover the unique combination of strengths you bring to the table, and understand the power of your Thinking and Behavioral...

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Geil Browning

The Art of Digital Marketing. The D...

Ian Dodson

The Art of Digital Marketing. The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is...

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Ian Dodson

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