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Improving Business Processes

Harvard Business Review (HBR)

Improving Business Processes

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Harvard Business Review (HBR)

Inbound Content

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Inbound Content

Develop and implement an effective content strategy tailored to your business’s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It’s how we engage, how we inform, and how we pass the time; content is everywhere, and if you’re not leveraging its power to promote your business, you’ve already been left behind. Having a website and social media is not enough; if you...

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Inbound Marketing, Revised and Upda...

Brian Halligan

Inbound Marketing, Revised and Updated. Attract, Engage, and Delight Customers Online

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the...

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Brian Halligan

Inbound PR

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Inbound PR

The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered,...

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Inbound Selling

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Inbound Selling

Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands – through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with...

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Increase Sales With NLP: Secrets of...

Jacky Lim

Increase Sales With NLP: Secrets of Psychology Selling

Maximize your sales performance today with the psychology selling secrets and equip yourself with the critical selling skills. ¥ What is NLP? ¥ Why is NLP so important for you? ¥ How to sell effectively with NLP? "This is a brilliant book about NLP and psychology selling! The content is clear, concise and highly valuable. This book is a MUST read for every sales people. I strongly recommend this book to...

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Jacky Lim

Indispensable. How To Become The Co...

Joe Calloway

Indispensable. How To Become The Company That Your Customers Can't Live Without

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service «mission critical,» and satisfied customers in the process. Indispensable...

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Joe Calloway

Industrial Megaprojects. Concepts,...

Edward Merrow W.

Industrial Megaprojects. Concepts, Strategies, and Practices for Success

Avoid common pitfalls in large-scale projects using these smart strategies Over half of large-scale engineering and construction projects—off-shore oil platforms, chemical plants, metals processing, dams, and similar projects—have miserably poor results. These include billions of dollars in overruns, long delays in design and construction, and poor operability once finally completed. Industrial Megaprojects gives you a clear, nontechnical understanding of why these major projects get into...

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Edward Merrow W.

Influencer Marketing For Dummies

Jenny Ng

Influencer Marketing For Dummies

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers'...

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Jenny Ng

Infographics. The Power of Visual S...

Jason Lankow

Infographics. The Power of Visual Storytelling

Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact....

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Jason Lankow

Innovative Presentations For Dummie...

Barbara Boyd

Innovative Presentations For Dummies

Be the speaker they follow with breakthrough innovative presentations Innovative Presentations For Dummies is a practical guide to engaging your audience with superior, creative, and ultra-compelling presentations. Using clear language and a concise style, this book goes way beyond PowerPoint to enable you to reimagine, reinvent, and remake your presentations. Learn how to stimulate, capture, and hold your audience in the palm of your hand with sound, sight, and touch, and get up to speed on the...

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Barbara Boyd

Innovative Team Selling

Eric Baron

Innovative Team Selling

Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Innovative Team Selling places the focus squarely on what will actually make team selling work within organizations large and small. It outlines how to help your teams master new skills in five specific categories:...

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Eric Baron

Insight Selling. Surprising Researc...

Mike Schultz

Insight Selling. Surprising Research on What Sales Winners Do Differently

What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell...

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Mike Schultz

Inspiration Code

Ксюша Ангел

Inspiration Code

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Ксюша Ангел

Inspired Marketing!. The Astonishin...

Joe Vitale

Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

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Joe Vitale

INSTA-исповедь: грехи и заповеди ли...

Анастасия Судакова, 2021

INSTA-исповедь: грехи и заповеди личного блога. Как развить блог от 0 до 1 000 000 в подписчиках и рублях

Анастасия Судакова – специалист по личному бренду и PR, руководитель креативного агентства SudakovaA, «вырастила» нескольких блогеров-миллионников. Думаете, создать и развить свой блог до одного миллиона подписчиков – это сложно и без помощи специалиста невозможно? А вот и нет! Если продумать стратегию, разработать концепцию и применять различные методы воздействия на аудиторию, то вполне реально. Как все это сделать? Строго следовать советам и указаниям настоящего специалиста, блогеры...

Автор	Анастасия Судакова
Жанр	Самосовершенствование, Маркетинг, PR
Год	2021

Instagram For Business For Dummies

Eric Butow

Instagram For Business For Dummies

Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools—including shoppable posts, devoted business profiles, and advanced analytics—and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral...

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Eric Butow

Instagram. Зарабатывай шутя

Сергей Штепс

Instagram. Зарабатывай шутя

Ни для кого не секрет, что блогеры много зарабатывают. Это факт! Моя основная задача – дать вам веру в себя и мотивировать на создание чего-то действительно крутого. Прочитав книгу до конца, вы откроете для себя много нового и сможете найти ответы на вопросы: С чего начать? Как найти свой контент? Как снимать вайны? Как монетизировать свой блог? Как написать сценарий и сделать монтаж? Кто такие хейтеры и как с ними бороться? Как жить в Инстаграме с удовольствием?

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Сергей Штепс

Instagram. Зарабатывай шутя

Сергей Штепс

Instagram. Зарабатывай шутя

Как жить в Инстаграме с удовольствием? Узнайте в новой аудиокниге Сергея Штепса Ни для кого не секрет, что блогеры много зарабатывают. Это факт! Моя основная задача – дать вам веру в себя и мотивировать на создание чего-то действительно крутого. Прослушав аудиокнигу до конца, вы откроете для себя много нового и сможете найти ответы на вопросы: С чего начать? Как найти свой контент? Как снимать вайны? Как монетизировать свой блог? Как написать сценарий и сделать монтаж? Кто такие хейтеры и...

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Сергей Штепс

Instagram. Секрет успеха ZT PRO. От...

Екатерина Уварова

Instagram. Секрет успеха ZT PRO. От А до Я в продвижении

Мир виртуального общения развивается и меняется ежесекундно. Буквально за пару лет Instagram, созданный как обычное приложение, стало полноценной социальной сетью, которая уверенно движется к вершинам популярности среди пользователей во всем мире. Как и предсказывали западные маркетологи, социальные сети начинают делиться не только по типу пользователей, как, например, LinkedIn (для профессиональных контактов), но и по типу контента, как, например, «визуалы» Pinterest и Instagram. Число...

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Екатерина Уварова

Instagram. Секрет успеха ZT PRO. От...

Екатерина Уварова

Instagram. Секрет успеха ZT PRO. От А до Я в продвижении

Практические советы по ведению бизнеса на площадке Инстаграм. Как раскрутить любой аккаунт. Мир виртуального общения развивается и меняется ежесекундно. Буквально за пару лет Instagram, созданный как обычное приложение, стало полноценной социальной сетью, которая уверенно движется к вершинам популярности среди пользователей во всем мире. Как и предсказывали западные маркетологи, социальные сети начинают делиться не только по типу пользователей, как, например, LinkedIn (для...

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Екатерина Уварова

Intelligente Werbung, Exzellentes M...

Christiian Zich

Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement

Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Fuhrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich ist und ob noch unentdeckte Reserven in ihr stecken, und – ein Referenzmodell, an dem jeder Marketer seine Ablaufe und Strukturen spiegeln kann, um...

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Christiian Zich

Invisible Influence

Ксюша Ангел

Invisible Influence

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Ксюша Ангел

It's All About Service. How to Lead...

Ray Pelletier

It's All About Service. How to Lead Your People to Care for Your Customers

Practical strategies for better customer service based on the principles of servant-leadership Individuals in the workforce and the clients they serve are the fundamental building blocks of every company in America. Executives talk about customer service; but their employees are the ones who make it happen (or not). Author Ray Pelletier reveals the vital importance of a happy workforce in creating a happy client. By caring for employees, managers create an environment in which employees can care...

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Ray Pelletier

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