Маркетинг, PR

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Aligning Strategy and Sales

Frank Cespedes

Aligning Strategy and Sales

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Frank Cespedes

Improving Business Processes

Harvard Business Review (HBR)

Improving Business Processes

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Harvard Business Review (HBR)

Understanding Marketing

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Understanding Marketing

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Manage the Media

William J. Holstein

Manage the Media

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William J. Holstein

Tilt

Niraj

Tilt

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Niraj

Marketer's Toolkit

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Marketer's Toolkit

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Marketing As Strategy

Nirmalya Kumar

Marketing As Strategy

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Nirmalya Kumar

Managing Difficult Interactions

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Managing Difficult Interactions

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Simply Better

Patrick Barwise

Simply Better

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Patrick Barwise

Secrets of Advertising to Gen Y Con...

Aiden Livingston

Secrets of Advertising to Gen Y Consumers

This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.

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Aiden Livingston

The Watchdog That Didn’t Bark

Dean Starkman

The Watchdog That Didn’t Bark

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Dean Starkman

Straight Talk About Public Relation...

Robert Wynne

Straight Talk About Public Relations

Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced

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Robert Wynne

Guerrilla Publicity

Jay Conrad Levinson

Guerrilla Publicity

Teaches readers how to offer expert advice over the internet with podcasts Shows how to send out an e-mail blast to quickly reach consumers Teaches different ways to blog about the latest products or services Helps readers connect with their clients on social networking sites Shows how to conduct effective virtual seminars

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Jay Conrad Levinson

Business Networking and Sex

Ivan Misner

Business Networking and Sex

It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your businessthe power to effectively talk business and successfully network with the opposite sex.

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Ivan Misner

Проект «Россия 21: интеллектуальная...

Азамат Абдуллаев, 2016

Проект «Россия 21: интеллектуальная держава»

Предлагаемая книга – это не просто целостное видение России 21 Века, но и конкретная Программа Действий, где каждая глава заканчивается Стратегическими Решениями и ожидаемыми Практическими Результатами, и где каждый читатель может сделать свой решающий вклад, проголосовав в пользу Новой Умной России 21 века на сайте РОИ. Проект «Россия 21_ Интеллектуальная Держава» интегрирует 5 ключевых аспектов целостной идеи и идеологии завтрашнего будущего: • Источник для глубоких размышлений, новых...

Автор	Азамат Абдуллаев
Жанр	Политика, Маркетинг, PR
Год	2016

Ultimate Small Business Marketing G...

James Stephenson

Ultimate Small Business Marketing Guide

The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new onesincluding blogs and new websiteshave been added.

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James Stephenson

The Advertising Solution

Craig Simpson

The Advertising Solution

Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

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Craig Simpson

Discourses on Business Education at...

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Discourses on Business Education at the College Level

[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge

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Business Communication

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Business Communication

With advice and tools for improving a wide array of communication skills–from delivering an effective presentation to drafting proposals to the effective use of e-mail–Business Communication helps managers deliver information effectively.

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Werbekonzeption und Briefing

Ralph Hartleben E.

Werbekonzeption und Briefing

Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants müssen Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterstützt durch eine Fülle von Beispielen präsentiert dieses Buch einen praxisbewährten Ansatz, ein «Konzept für Konzepte».

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Ralph Hartleben E.

Ganzheitliche Marketingkommunikatio...

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Ganzheitliche Marketingkommunikation im Internet

Dieses Buch beschreibt die Möglichkeiten des Internets als Kommunikations- und Marketingmedium ganzheitlich anhand von Beispielen und Fallstudien, ergänzt durch Checklisten. Es richtet sich an Vertriebs- und Werbeleiter, Webmaster, Webdesigner, IT-Leiter und Geschäftsführer.

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New Consumer Marketing

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New Consumer Marketing

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.

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Customize the Brand

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Customize the Brand

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

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Gaining Control

Kevin Herbert

Gaining Control

In this new edition of Gaining Control, the authors present best practices for optimizing control of manufacturing processes to meet business objectives. This reliable resource includes real solutions for measurable improvements in effectiveness, employee engagement, and morale. Written by leading experts, it’s perfect for anyone who manages production facilities or supply chains and includes updated coverage of many new developments.

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Kevin Herbert

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