Маркетинг, PR
3584 кн.
Want to establish your brand as standout in he world? Then you need these strategies! Strategies for Branding Success is an effective tool for any business or organization seeking to position itself as the one to beat in today's economy.
| Автор | Anne Thomas |
This little book packs a big punch when it comes to developing remarkable communication skills that will enhance employee engagement. With a focus on practical application, language patterns, and specific "words to choose" and "words to lose," you will discover communication tools you can put to use immediately.
| Автор | Pamela Jett |
This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit.
| Автор | Michael Drexler |
This book explains the new and innovative ways to market products and services to the younger, Gen Y. This book shows you how to leverage the Internet and social media, and how to become the type of company Gen Y will be loyal to.
| Автор | Aiden Livingston |
Author is a public relations contributor for Forbes magazineA compelling, easy-to-read introduction to public relationsFirst book to show that much of social media is a waste of time while describing which social media strategies for PR really workReporters reveal where they get their story ideas and share secrets about how they can be reached and influenced
| Автор | Robert Wynne |
Teaches readers how to offer expert advice over the internet with podcasts Shows how to send out an e-mail blast to quickly reach consumers Teaches different ways to blog about the latest products or services Helps readers connect with their clients on social networking sites Shows how to conduct effective virtual seminars
| Автор | Jay Conrad Levinson |
It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your business—the power to effectively talk business and successfully network with the opposite sex.
| Автор | Ivan Misner |
Предлагаемая книга – это не просто целостное видение России 21 Века, но и конкретная Программа Действий, где каждая глава заканчивается Стратегическими Решениями и ожидаемыми Практическими Результатами, и где каждый читатель может сделать свой решающий вклад, проголосовав в пользу Новой Умной России 21 века на сайте РОИ. Проект «Россия 21_ Интеллектуальная Держава» интегрирует 5 ключевых аспектов целостной идеи и идеологии завтрашнего будущего: • Источник для глубоких размышлений, новых...
| Автор | Азамат Абдуллаев |
| Жанр | Политика, Маркетинг, PR |
| Год | 2016 |
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
| Автор | Craig Simpson |
[i][/i]Provides inspiration for college business school instructors Illustrates a wide variety of techniques for engaging business school students Gives a survey of well-researched techniques for keeping business school curriculum at the cutting edge
| Автор | Группа авторов |
Werbe- oder Kommunikationsberater in Unternehmen, Kontakter oder Strategic Planner in Agenturen oder Consultants müssen Geschäftsstrategien analysieren, Elemente aus der Marketingtheorie praxisgerecht umsetzen und daraus Entscheidungen zur Kommunikation konsistent ableiten. Unterstützt durch eine Fülle von Beispielen präsentiert dieses Buch einen praxisbewährten Ansatz, ein «Konzept für Konzepte».
| Автор | Ralph Hartleben E. |