Зарубежная деловая литература
4279 кн.
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business...
| Автор | Greg Niemann |
An eye-popping, unauthorized expos? of the House of Barbie From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball...
| Автор | Jerry Oppenheimer |
In Becoming Your Own China Stock Guru, James Trippon, who runs the largest independent equity investment research firm in Mainland China, reveals how to profit from the investment opportunities available in the rise of the world’s newest economic superpower. Trippon has invested in the Chinese market for more than twenty years and made his clients millions of dollars in the process. Now, with this new book, he offers you detailed guidance on how to profit from this significant financial...
| Автор | James Trippon |
Income Investing Today Income Investing Today details a safe alternative to the downside risks inherent in the stock market–income securities that can provide a 7% to 8% annual cash income. With this book, fixed income expert Richard Lehmann outlines income investing concepts you need to understand, various investment vehicles, and investment strategies that will help you build a safe, diversified portfolio of investments. The investment vehicles he explains range well beyond traditional fixed...
| Автор | Richard Lehmann |
Praise for Investment Performance Measurement «This volume contains the insights of more than fifty prominent authorities on performance measurement. It is a must-have, must-read book for anyone involved in measuring, analyzing, or explaining investment results.» —John Schlifske, CFA, President and Chief Executive Officer, Russell Investments «Investment Performance Measurement: Evaluating and Presenting Results should be required reading for investors as well as investment performance...
| Автор | Todd Jankowski, CFA |
While the entire world knows Mark Twain as the renowned author of many classic American novels, few people are aware that he was also a highly successful businessman. In fact, more than half of his life was consumed by moneymaking pursuits, which often resulted in writing projects being neglected–but at the same time, these adventures were the inspiration behind many of the characters found in his books. In Ignorance, Confidence, and Filthy Rich Friends, Peter Krass captures a little-known side...
| Автор | Peter Krass |
While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, «Where will the next big idea come from?» In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery. Science has shown that it's possible to create conditions under which the mind is more...
| Автор | Andrew Razeghi |
As the world picks itself off the mat and begins to grow again, a bull market in all things Canadian is about to wash up on our shores. A wave of unprecedented prosperity is about to occur, one that will transform the fortunes of Canadian investors who understand how the world has dramatically shifted and why Canada will be the biggest beneficiary. High technology companies, banking, residential real estate and, of course, our much-maligned resource sector will all be front and centre in this...
| Автор | John Stephenson |
It could happen today. You are called into the office, and the boss tells you that due to unforeseen circumstances, starting today you will be in charge of a team, a project, an office, a committee, or a business unit. Without any warning (or preparation on your part) you've become an accidental leader. If you have been thrust into a position of sudden responsibility, you need The Accidental Leader. This book is a first aid kit that gives you the information and inspiration you need to Know what...
| Автор | Harvey Robbins |
How senior leaders can re-connect to the emerging leaders hidden in their organizations A sea change has taken place throughout the culture of leadership; today’s emerging leaders are «opting out» of the same positions their predecessors coveted in years past. But many senior managers trained in traditional leadership still hang onto outdated approaches of command and control despite how much they’ve heard about «empowerment» and inclusion. At the core of this book is the fictional suspense...
| Автор | Mike Roberts |
If you’ve ever wondered how investors continue to see substantial market-beating investment returns with portfolios that just seem to grow and grow, The Little Book that Saves Your Assets: What the Rich Do to Stay Wealthy in Up and Down Markets will reveal some secrets. David Darst, also known as Mr. Asset Allocations, shows you how to use savvy asset allocation strategies that you can use to invest like the rich do. This dynamic and easy-to-understand book allows you to rethink your asset...
| Автор | David M. Darst |
A timely and thought-provoking solution to the world's energy shortfall The dramatic increases in oil and natural gas prices, the finite supply of fossil fuels, and concerns over emissions and global warming are forcing us to consider alternatives. In this measured and knowledgeable book, energy experts Alan Herbst and George Hopley argue that the time has come for the U.S. to revitalize its nuclear generation assets in order to successfully meet growing domestic electricity requirements and...
| Автор | Alan Herbst M. |
Building your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our professional and personal lives we need emotional intelligence. In this book, Martyn Newman shows us how to get it and use it to achieve extraordinary results. Based on ground breaking psychological research with some of the world's most successful young...
| Автор | Martyn Newman |
Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation. It's the first book to deliver a proven method to master the core leadership skill of influence. Talk Less, Say More lays out a powerful 3-step method...
| Автор | Connie Dieken |
While new technology and complicated theories promise to take your trading to «the next level,» the truth is that long-term success in this field is rooted in simplicity. That's why Al Brooks has created Reading Price Charts Bar by Bar. With this book, Brooks—a technical analyst for Futures magazine and an independent trader—demonstrates how applying price action analysis to chart patterns can help enhance returns and minimize downside risk. Along the way, you'll discover the importance of...
| Автор | Al Brooks |
Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stuff!» –Mary Cantando, author, The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business «Finally! Something that successfully illustrates that parenthood is clearly an asset to gaining the edge in business and success. Julie has written a valuable book that inspires, motivates, and educates.» –Gina Robison-Billups,...
| Автор | Julie Kirk Lenzer |
The 2R Manager will make you a better manager–immediately.It offers specific advice tailored to each individual's current management style. You will take some self-surveys, see the results, and learn the impact you now have on those you manage. You ll learn what changes you must make and how to make them. Managers have naturally either a Relating or a Requiring style. Those who naturally require are weaker at relating–sometimes much weaker–and vice versa. The best managers possess the ability to...
| Автор | Peter Friedes E. |
Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers needs These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples,...
| Автор | Dave Anderson |
Praise for Competing for Capital «An indispensable guide for investor relations and communication counselors alike. With more individual investors in the market than ever before, this book makes navigating the new regulatory playing field much more possible–and makes clear the path to victory.» –Michael W. Robinson Director, Levick Strategic Communications; Former Director of Public Affairs and Policy, U.S. Securities and Exchange Commission (SEC); Director of Media Relations, NASD «More than...
| Автор | Bruce Marcus W. |
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
| Автор | Sarah Maxwell |
This book takes a close look at today's economy and offers a bleak prediction for its future. However, those positioned to handle dramatic shifts in consumer spending, the mortgage industry, and the stock market are at a great advantage. Author Warren Brussee offers insight into the coming economic situation and provides steps to prepare for it. For example, he recommends that savings be in Treasury Inflation Protected Securities until the stock market drops 73% from its 2004 level. Methods of...
| Автор | Warren Brussee |
In The Skilled Negotiator Kathleen Reardon engagingly describes how to expand on negotiation strategies and develop language skills to enhance success in negotiation. The book is filled with real-life examples revealing how to detect subtleties in manner and speech that negotiation novices fail to notice. You'll learn how to identify the 'choice points' that occur during negotiations, how to influence and redirect the conversation to address what you need and ultimately get what you want. The...
| Автор | Kathleen Kelly Reardon |
As the cycle of change increases its speed, leadership communication is becoming more important than ever. Since the original publication of Leading Out Loud in 1995, the development of a leader's message has become as critical to success as the delivery of that message. In this new and revised edition of his highly praised work, Terry Pearce explains how the events of recent years, including the information revolution, worldwide focus on terrorism, and the revelation of corporate scandals, have...
| Автор | Terry Pearce |
Leadership the Hard Way presents a method of living and working that can truly facilitate the learning of leadership. Their method shows how to go against the current, fight conventional wisdom, and embrace the unexpected. It is about trusting oneself and valuing intuition, principles, and imagination as much as hard skills and analysis. Frohman combines his counterintuitive ideas with experiences from his own background?from escaping the Nazis as a child to becoming a leading innovator in the...
| Автор | Robert Howard |