Зарубежная деловая литература
4279 кн.
Kurz, knackig, frech! Workshops, Besprechungen, Lerngruppen sind nur so effektiv wie die Lust der Teilnehmer, dabei mitzuarbeiten. Spiele und Übungen sind ein äußerst nützliches Instrument, dies zu fördern: – in der Einstiegssituation schnell miteinander «warm» werden – die Lust und Kraft zur inhaltlichen Arbeit zwischendurch «zurückholen» – den Abschluss positiv und motivierend gestalten
| Автор | Josef W. Seifert |
Bin ich rentenversichert? Welchen Preis kann ich verlangen? Wie vermarkte ich mich? Und was ist bei Steuern, Buchhaltung und Versicherung zu beachten? Fragen, die mit dem eigentlichen Job nichts zu tun haben, aber dennoch nach Klärung verlangen. Svenja Hofert, selbst Trainerin und Expertin für Existenzgründung, bietet kompetente und anschauliche Antworten, garniert mit konkreten Tipps.
| Автор | Svenja Hofert |
Eigentlich wissen wir ja, wie wir kommunizieren sollten: uns geschickt ausdrücken, anderen gut zuhören und immer darauf achten, das auch wirklich das ankommt, was wir meinen. Tja, eigentlich… Aber wir kennen auch diese lästige Stimme in uns: «Quatsch einfach drauf los!», «Hauptsache, du gewinnst die Diskussion!» oder «Aufs Verständnis zu achten ist Kinderkram!». Diese Stimme kommt von Günter, unserem inneren Schweinehund. Obwohl Günter es gut mit uns meint, pfuscht er uns immer wieder ins...
| Автор | Stefan Frädrich |
Eigentlich wissen wir genau, wie wir verhandeln sollten: möglichst geschickt, selbstbewusst und gut vorbereitet. Ja, eigentlich Aber wir kennen auch diese lästige Stimme in uns: Ein bisschen Nachlass schadet nichts!, Wir sind viel zu teuer! oder Vorbereitung kostet nur Zeit! Diese Stimme kommt von Günter. Günter ist unser innerer Schweinehund. Vom Verhandeln hat er zwar keine Ahnung, aber er gibt uns trotzdem ständig Ratschläge. Besser also, wir erklären Günter erst einmal die wichtigsten...
| Автор | Stefan Frädrich |
Frauen haben in den letzten Jahren das fachliche Fundament gelegt und damit allerbeste Karriere-Voraussetzungen geschaffen. Die besseren Jobs bekommen aber nach wie vor die Männer. Leistung ohne Ende heißt für viele Frauen immer noch die Devise. Zu Karriere gehört aber längst mehr als Fleiß und Leistung. Effektives Selbstmarketing gepaart mit Netzwerkfähigkeit sind heute geradezu ein Qualifikationsausweis und im Berufsleben egal ob Sie angestellt oder selbstständig sind unerlässlich. ...
| Автор | Barbara Schneider |
"El mundo se ve amenazado hoy por un nuevo totalitarismo. Las fuerzas que lo forman, no emanan del Estado sino de los poderes anónimos del mercado. Son estos poderes los que someten cada vez más a los poderes políticos a su lógica totalitaria. La canciller alemana Merkel decía: «La democracia tiene que ser conforme al mercado». De eso se trata, la democracia no responde al pueblo sino al mercado. Estamos frente a la disyuntiva de democracia o mercado: un mercado que se impone a todo, en...
| Автор | Franz Josef Hinkelammert |
With a timely new foreword by Robert Frank, this groundbreaking book explores the very meaning of happiness and prosperity in America today. Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off «expenditure...
| Автор | Robert Frank |
In a world where the only certainty is uncertainty, the one sure source of lasting competitive advantage is knowledge. The best companies survive by consistently creating new knowledge, disseminating it widely throughout the organization, and quickly leveraging it in their business processes and their products. In <i>The Knowledge-Creating Company</i>, Ikujiro Nonaka shows how your company can exploit its knowledge to continually innovate and reinvent itself in the face of relentless...
| Автор | Ikujiro Nonaka |
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock major new sources of revenue for...
| Автор | Kenneth Lieberthal |
Nobel-Prize-winning economist Paul Krugman argues that business leaders need to understand the differences between economic policy on the national and international scale and business strategy on the organizational scale. Economists deal with the closed system of a national economy, whereas executives live in the open-system world of business. Moreover, economists know that an economy must be run on the basis of general principles, but businesspeople are forever in search of the particular...
| Автор | Paul Krugman |
A rare look at the role of special effects in creating fictional worlds and transmedia franchises [b][/b]From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today’s fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. More Than Meets the Eye delves into the world...
| Автор | Bob Rehak |
How the transformation of social media platforms and user-experience have redefined the entertainment industry [b][/b] In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to...
| Автор | David Craig |
The management and labor culture of the entertainment industry. In popular culture, management in the media industry isfrequently understood as the work of network executives, studio developers, andmarket researchers—“the suits”—who oppose the more productive forces ofcreative talent and subject that labor to the inefficiencies and risk aversionof bureaucratic hierarchies. However, such portrayals belie the realityof how media management operates as a...
| Автор | Группа авторов |
Explains what happened to music—for both artists and fans—when music went online. [b][/b]Playing to the Crowd explores and explains how the rise of digital communication platforms has transformed artist-fan relationships into something closer to friendship or family. Through in-depth interviews with musicians such as Billy Bragg and Richie Hawtin, as well as members of the Cure, UB40, and Throwing Muses, Baym reveals how new media has facilitated these connections through...
| Автор | Nancy K. Baym |
This book looks at the way we tax the poor in the United States, particularly in the American South, where poor families are often subject to income taxes, and where regressive sales taxes apply even to food for home consumption. Katherine S. Newman and Rourke L. O’Brien argue that these policies contribute in unrecognized ways to poverty-related problems like obesity, early mortality, the high school dropout rates, teen pregnancy, and crime. They show how, decades before California’s passage of...
| Автор | Katherine S. Newman |
Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small...
| Автор | Dan S. Kennedy |
An updated edition of the fifth best-selling book of the successful Startup Series, Start Your Own Bar and Club is a comprehensive guide that shows aspiring entrepreneurs how to create the perfect blend of passion and profits within the bar industry. Updated with the latest industry trends, news, and resources, readers learn about the hottest bar and club opportunities including sports bars, night clubs, neighborhood bars, wine bars, and more. The experts at Entrepreneur take aspiring business...
| Автор | Liane Cassavoy |
In this well-researched work, Dr Albín Masarik explores various features of funeral sermons arising from their unique context and homiletic process. While funeral sermons are an important element in pastoral care of churches and the wider community, theological reflection of this weighty responsibility can be hard to find. Addressing the definition of a funeral sermon, their categorization, purpose and context, this book brings clarity to inform the exercise of preaching a funeral sermon and...
| Автор | Albín Masarik |
Each fall and spring, millions of birds travel the Pacific Flyway, the westernmost of the four major North American bird migration routes. The landscapes they cross vary from wetlands to farmland to concrete, inhabited not only by wildlife but also by farmers, suburban families, and major cities. In the twentieth century, farmers used the wetlands to irrigate their crops, transforming the landscape and putting migratory birds at risk. The U.S. Fish and Wildlife Service responded by establishing...
| Автор | Robert M Wilson |
Bring Your Fresh Ideas to Market and ProfitFueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview, the hottest trends, important research and statistics, and insight from practicing specialty food business owners on key growth drivers, opportunities, and how you can...
| Автор | Cheryl Kimball |
In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion , Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
| Автор | Jay A. Conger |