Зарубежная деловая литература
4279 кн.
The right attitude, a profitable plan and consistent action – this is what makes the difference between successful and unsuccessful companies. This book helps you to achieve financial success in your company. It gives you practical, results-oriented tools, insights and step-by-step plans to actually create and execute a profitable plan. You will learn how to manage your mindset, plan financially and take the right actions.
| Автор | Femke Hogema |
Entgegen der herrschenden Meinung sind Unternehmer nicht per se reich. Der Autor stellt fest, dass viele Unternehmen eher unrentabel sind und viele Selbständige selbst und ständig arbeiten – und so, dass sie kaum davon leben können. Profit First liefert ein einfaches und überwältigend effektives Buchhaltungssystem, das jedes Unternehmen von einer Geldvernichtungsmaschine zu einer Geldmaschine machen kann.
| Автор | Mike Michalowicz |
A comprehensive reference to the updated and new features of Access 2013 As the world's most popular database management tool, Access enables you to organize, present, analyze, and share data as well as build powerful database solutions. However, databases can be complex. That's why you need the expert guidance in this comprehensive reference. Access 2013 Bible helps you gain a solid understanding of database purpose, construction, and application so that whether you're new to Access or looking...
| Автор | Michael Alexander |
CNBC's Fast Money Commentator Steve Cortes shows how to buck the trend and become a well-informed investor The public needs to think independently and not be duped, particularly because those who are selling their messages or promoting their ideas have a plethora of powerful media through which to do so. Against the Herd presents six contrarian views of major events that will shape the future. Steve Cortes of CNBC pulls no punches in explaining these trends. Many will find his views...
| Автор | Steve Cortes |
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about...
| Автор | Jesko Perrey |
Many entrepreneurs lead an extremely stressful life because they assume that nothing works without their personal intervention. The guide shows how entrepreneurs can find relief profiting from the support of their whole team. It develops simple steps towards effective time management as well as structured work and leadership. The book offers a guide for founders and managers who really want their companies to work for them.
| Автор | Mike Michalowicz |
Videomarketing ist das Tool der Zukunft – vor allem für Trainer, Coaches, Berater und Experten. Alles, was Sie darüber wissen müssen, steht in diesem Buch. Von den Geheimnissen des Storytelling über Grundlagen der Bildgestaltung bis hin zu Ausstrahlung und Stimme. Die Techniken und Instrumente sind eingebettet in eine spannende Geschichte und gespickt mit praktischen Übungen. Wer dieses Buch liest, will nicht nur sofort loslegen – er kann es auch!
| Автор | Nike Roos |
Zu DDR-Zeiten und nach der Wende war Horst Kempa viele Jahre lang Leiter eines landwirtschaftlichen Betriebes. In den nunmehr vorliegenden Kurzberichten erinnert er sich an wichtige, aber auch menschliche Begebenheiten, die in der Landwirtschaft nach wie vor höchst interessant sind. Und das nicht nur für den Leiter eines solchen Betriebes.
| Автор | Horst Kempa |
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is...
| Автор | John Elkington |
A complete revision to a popular SharePoint developer's resource Fully updated for SharePoint 2013, this book is an ideal starting place for SharePoint development. Covering all the major topics that a new developer needs to know in order to get started, this resource contains 100 percent new content and addresses the major overhaul to the SharePoint 2013 platform. The team of authors, led by Microsoft's Steve Fox, presents you with a detailed overview that helps you establish a starting point...
| Автор | Chris Johnson |
Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your...
| Автор | Gabrielle Dolan |
Paper is older than the printing press, and even in its unprinted state it was the great network medium behind the emergence of modern civilization. In the shape of bills, banknotes and accounting books it was indispensible to the economy. As forms and files it was essential to bureaucracy. As letters it became the setting for the invention of the modern soul, and as newsprint it became a stage for politics. In this brilliant new book Lothar Müller describes how paper made its way from China...
| Автор | Lothar Muller |
The Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed behavior of option markets: a graph of implied volatilities against strike will typically display a curve or skew, which practitioners refer to as the smile, and which the model cannot explain. Option valuation is not a solved problem, and the past...
| Автор | Emanuel Derman |
An insightful, real-world look at the skills today's global leadership demands Leading Across Borders is the leadership guide for the new business environment. The world's economic center of gravity is shifting at a rapid pace – huge emerging economies have already emerged. As businesses operate in an increasingly global context, the most successful leaders are able to see through the eyes of others and to hear the voices of customers and colleagues from around the world. They build their own...
| Автор | Ernest Gundling |
An inspiring, practical and progress-oriented blueprint for energetic achievement. Amid constant swirl, uncertainty, and complexity is your team capable of doing big things? Too often people are pulled together, labeled a “team,” given a directive, and expected to deliver results quickly. Soon, however, due to lack of focus, increasing pressures and competing priorities the team suffers from DSD: distracted, hopelessly stressed and disconnected from one another. Predictably, the team flatlines...
| Автор | Craig Ross |
No matter what your title or place on the organization chart, you have the potential to be a leader—or more precisely, the potential to exercise leadership in the moments that matter most. Leadership is not a job title or position, but rather an action. In certain moments and situations, anyone can rise to the occasion to act as a leader—gaining respect, confidence, and ultimately greater success in the organization. But how can you recognize these moments where leadership is required, and then...
| Автор | Marshall Goldsmith |
A Guide for English communication amongst international professionals Leading in English provides a valuable resource for more effective international business communication. Whether you're a non-native English speaker working in English every day, or a native speaker working with non-native speakers, this book levels the playing field with a host of insights and tips using real-time examples. Through shared experiences and an engaging narrative, you'll gain confidence as you build the skills...
| Автор | Joerg Schmitz |
Avoid «Shirtsleeves to Shirtsleeves» by Finding Your Voice Growing up in a family with significant wealth or a family business can often feel like an exercise in silence. What should you ask? Whom should you ask? When? Is it ever right to talk about such things? The Voice of the Rising Generation speaks directly to those who find themselves living in that silence, the so-called «next generation.» Great wealth or a family business can act like a «black hole,» sapping the dreams and aspirations of...
| Автор | Keith Whitaker |
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business...
| Автор | Brian Solis |
A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen...
| Автор | Feras Alhlou |
The easy way to communicate best when it matters most Most people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication skills, many do not know how to practically apply their own thoughts. Critical Conversations For Dummies is a step-by-step reference for the variety of crucial conversations life presents in the workforce. It's packed with strategies for preparing for...
| Автор | Christina Schlachter Tangora |
Hands-on quantitative analysis practice based on real-world scenarios The Quantitative Investment Analysis Workbook provides a key component of effective learning: practice. As the companion piece to Quantitative Investment Analysis, this workbook aligns with the text chapter-by-chapter to give you the focused, targeted exercises you need to fully understand each topic. Each chapter explicitly lays out the learning objectives so you understand the 'why' of each problem, and brief chapter...
| Автор | Jerald Pinto E. |