Зарубежная деловая литература
4279 кн.
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse...
| Автор | Seth Kahan |
Everything you need to care for and keep happy, healthy chickens With directives on diagnosing and treating sick or ailing chickens, as well as general information on how to keep chickens in peak condition, Chicken Health For Dummies is your go-to guide on how to best care for and keep chickens. Inside, you'll get everything you need to know about chicken health and wellness: an encyclopedia full of common and not-so-common diseases, injuries, symptoms, and cures that chicken owners may...
| Автор | Julie Gauthier |
Una obra imprescindible para cualquier profesional, para cualquier empresario, para cualquier estudiante. Cuando el autor dice que 'esto no es un libro de marketing ', es cierto, no es solo un libro de marketing, podría llamarse «Todo lo que hay que saber para tomar decisiones de marketing».
| Автор | Pablo Canalicchio |
Syria is undergoing a stage of transformation, including political and social changes. This unique book focuses on the transformations in creative industries and presents a collection of research papers describing and analyzing this pivotal period, in which their role evolved from producing tangible cultural products to becoming an active player in the maintenance of knowledge and a source of support and revenue.
| Автор | Группа авторов |
The 2013 edition of the bestselling vSphere book on the market Virtualization remains the hottest trend in the IT world, and VMware vSphere is the industry's most widely deployed virtualization solution. The demand for IT professionals skilled in virtualization and cloud-related technologies is great and expected to keep growing. This comprehensive Sybex guide covers all the features and capabilities of VMware vSphere, showing administrators step by step how to install, configure, operate,...
| Автор | Scott Lowe |
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer culture. We think the free market ideology that surrounds us is true and inevitable and represents progress. We are called to better adapt, be more agile, more lean, more schooled, more, more, more. Give...
| Автор | Peter Block |
A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Alliance is a sophisticated guide to crafting successful partnerships, offering a combination of carefully designed checklists, up-to-date examples and scenarios from around the world, and the tools needed to ensure that all elements of an alliance are taken into account and fully...
| Автор | Ard-Pieter Man de |
The right attitude, a profitable plan and consistent action – this is what makes the difference between successful and unsuccessful companies. This book helps you to achieve financial success in your company. It gives you practical, results-oriented tools, insights and step-by-step plans to actually create and execute a profitable plan. You will learn how to manage your mindset, plan financially and take the right actions.
| Автор | Femke Hogema |
Entgegen der herrschenden Meinung sind Unternehmer nicht per se reich. Der Autor stellt fest, dass viele Unternehmen eher unrentabel sind und viele Selbständige selbst und ständig arbeiten – und so, dass sie kaum davon leben können. Profit First liefert ein einfaches und überwältigend effektives Buchhaltungssystem, das jedes Unternehmen von einer Geldvernichtungsmaschine zu einer Geldmaschine machen kann.
| Автор | Mike Michalowicz |
A comprehensive reference to the updated and new features of Access 2013 As the world's most popular database management tool, Access enables you to organize, present, analyze, and share data as well as build powerful database solutions. However, databases can be complex. That's why you need the expert guidance in this comprehensive reference. Access 2013 Bible helps you gain a solid understanding of database purpose, construction, and application so that whether you're new to Access or looking...
| Автор | Michael Alexander |
CNBC's Fast Money Commentator Steve Cortes shows how to buck the trend and become a well-informed investor The public needs to think independently and not be duped, particularly because those who are selling their messages or promoting their ideas have a plethora of powerful media through which to do so. Against the Herd presents six contrarian views of major events that will shape the future. Steve Cortes of CNBC pulls no punches in explaining these trends. Many will find his views...
| Автор | Steve Cortes |
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about...
| Автор | Jesko Perrey |
Many entrepreneurs lead an extremely stressful life because they assume that nothing works without their personal intervention. The guide shows how entrepreneurs can find relief profiting from the support of their whole team. It develops simple steps towards effective time management as well as structured work and leadership. The book offers a guide for founders and managers who really want their companies to work for them.
| Автор | Mike Michalowicz |
Videomarketing ist das Tool der Zukunft – vor allem für Trainer, Coaches, Berater und Experten. Alles, was Sie darüber wissen müssen, steht in diesem Buch. Von den Geheimnissen des Storytelling über Grundlagen der Bildgestaltung bis hin zu Ausstrahlung und Stimme. Die Techniken und Instrumente sind eingebettet in eine spannende Geschichte und gespickt mit praktischen Übungen. Wer dieses Buch liest, will nicht nur sofort loslegen – er kann es auch!
| Автор | Nike Roos |
Zu DDR-Zeiten und nach der Wende war Horst Kempa viele Jahre lang Leiter eines landwirtschaftlichen Betriebes. In den nunmehr vorliegenden Kurzberichten erinnert er sich an wichtige, aber auch menschliche Begebenheiten, die in der Landwirtschaft nach wie vor höchst interessant sind. Und das nicht nur für den Leiter eines solchen Betriebes.
| Автор | Horst Kempa |
The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is...
| Автор | John Elkington |
A complete revision to a popular SharePoint developer's resource Fully updated for SharePoint 2013, this book is an ideal starting place for SharePoint development. Covering all the major topics that a new developer needs to know in order to get started, this resource contains 100 percent new content and addresses the major overhaul to the SharePoint 2013 platform. The team of authors, led by Microsoft's Steve Fox, presents you with a detailed overview that helps you establish a starting point...
| Автор | Chris Johnson |
Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your...
| Автор | Gabrielle Dolan |
Paper is older than the printing press, and even in its unprinted state it was the great network medium behind the emergence of modern civilization. In the shape of bills, banknotes and accounting books it was indispensible to the economy. As forms and files it was essential to bureaucracy. As letters it became the setting for the invention of the modern soul, and as newsprint it became a stage for politics. In this brilliant new book Lothar Müller describes how paper made its way from China...
| Автор | Lothar Muller |
The Volatility Smile The Black-Scholes-Merton option model was the greatest innovation of 20th century finance, and remains the most widely applied theory in all of finance. Despite this success, the model is fundamentally at odds with the observed behavior of option markets: a graph of implied volatilities against strike will typically display a curve or skew, which practitioners refer to as the smile, and which the model cannot explain. Option valuation is not a solved problem, and the past...
| Автор | Emanuel Derman |