Зарубежная образовательная литература

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, The Leap to Globalization focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing...

The Canadian Guide to Investing in Residential Property Successful real estate investments play an essential role in Canadian investors' portfolios. The growth in wealth in real estate markets has presented investors with tremendous opportunities to capitalize on and expand their range of investments. In Making Money in Real Estate, Douglas Gray demystifies the Canadian real estate market for novice investors and presents new strategies for veteran investors. Learn to: Understand the real estate...

Corrosive work relationships are like black holes that swallow up energy that people need to do their jobs. In contrast, high-quality relationships generate and sustain energy, equipping people to do work and do it well. Grounded in solid research, this book uses energy as a measurement to describe the power of positive and negative connections in people's experience at work. Author Jane Dutton provides three pathways for turning negative connections into positive ones that create and sustain...

In Wealth, Merrill Lynch and Capgemini present a readable guide on what drives the success of HNWIs, as well as the trends, growth, increased complexity and competitiveness of the global wealth management market, all based on over a decade of research. Full of wealth-building strategies for HNWIs everywhere, as well as for those who aspire to join their ranks and those who advise them, Wealth is a complete guide to successful holistic wealth management. Comprehensive coverage includes: What you...

Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs–and...

Covers budgeting, copyrighting, and marketing Know the pros and cons of self-publishing and get your work in print Thinking about self-publishing your book? This no-nonsense guide walks you through the entire process of going it alone, from preparing your manuscript and creating the perfect title to selling the final product. You'll see how to obtain an ISBN, work with printers and distributors, create a buzz with publicity, and take advantage of electronic publishing. Discover how to * Start...

You can get Flash-y with your Web site – here's how! Know your audience, plan your site, and make it both interactive and cool Gone are the days when you could get by with a boring Web site. With Flash, you can add interactivity, video, an exciting and easy-to-navigate interface, and eye candy like custom cursors and flying text. This friendly guide makes Flash fun and easy, so you can have your site up and running in no time. Discover how to * Build an interface with custom buttons and menus *...

A dramatic and compelling true-crime psychological thriller This incredible story shows how John Douglas tracked and participated in the hunt for one of the most notorious serial killers in U.S. history. For 31 years a man who called himself BTK (Bind, Torture, Kill) terrorized the city of Wichita, Kansas, sexually assaulting and strangling a series of women, taunting the police with frequent communications, and bragging about his crimes to local newspapers and TV stations. After disappearing...

Few experiences are more rewarding than coaching a youth football team. Your journey through the season will be packed with moments that make you smile and that you and your players will remember for the rest of your lives. But what if you’ve never coached before? No worries! Coaching Football For Dummies is the fun and easy way to tackle the basics of coaching youth football. This friendly guide shows you how to teach your players effectively, regardless of their age or skill level, and lead...

How to take the lead with sustainable packaging design solutions With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities...

The author has 39 years of experience implementing project management techniques. Includes unique material based on the author's experiences that cannot be found elsewhere. Readers can refer to self-contained chapters for quick reference and problem-solving or read the entire book.

There is a seasonal bias to the stock market, and by paying attention to the seasonal market tendencies you can gain an edge in the stock market over the long haul. Seasonality offers a practical approach to investing and trading. What better way to learn how to employ seasonal systems than learning from Jay Kaeppel, a master in the analysis of seasonal trends? Kaeppel walks you through this phenomenon that continues to work consistently, providing you with his ultimate seasonal index to make...

Why another book on software project management? For some time, the fields of project management, computer science, and software development have been growing rapidly and concurrently. Effective support for the enterprise demands the merging of these efforts into a coordinated discipline, one that incorporates best practices from both systems development and project management life cycles. Robert K. Wysocki creates that discipline in this book–a ready reference for professionals and consultants...

Use this invaluable tool to gain a competitive edge and avert bad investment decisions. Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and expands upon the original to help you avoid some common and costly options mistakes. The systematic, step-by-step approach, covers everything from basic concepts to sophisticated techniques and is designed for investors at all levels of experience.

The increase in project outsourcing has forced traditional programmers to take on the role of project managers and quickly learn how to manage software projects The author discusses all of the essentials in widely accepted project management methodology, from managing programmers to assessing and eliminating risk The book covers the iterative development model, using Microsoft Project 2003, as well as a variety of methodologies including eXtreme, open source, SQA testing, software life cycle...

Kite’s Nesti farmis uitavad lehmad (ning lambad, kanad ja sead) vabalt ringi. Nad otsustavad ise, kuidas järglasi kasvatada, mida süüa ja kus magada. Kui lehmad saavad rahus oma lehmaelu elada, tuleb nähtavale iga looma isikupära, mis on neil kõigil erinev – nagu inimestelgi. Fat Hat eelistab naistele mehi. Chippy Minton keeldub poriste jalgadega voodisse minemast ning ilmub alati enne magamaminekut lauta sugemisrituaalile. Jake’il on pahe – ta hingab Land Roveri väljalasketorust...

The Handbook of Gender, Sex and Media offers original insights into the complex set of relations which exist between gender, sex, sexualities and the media, and in doing so, showcases new research at the forefront of media and communication practice and theory. Brings together a collection of new, cutting-edge research exploring a number of different facets of the broad relationship between gender and media Moves beyond associating gender with man/woman and instead considers the relationship...

This book examines current research centered on the second language classroom and the implications of this research for both the teaching and learning of foreign languages. It offers illuminating insights into the important relationship between research and teaching, and the inherent complexities of the teaching and learning of foreign languages in classroom settings. Offers an accessible overview of a range of research on instruction and learning in the L2 classroom Bridges the relationship...

Fully revised and expanded, the third edition of Acoustic and Auditory Phonetics maintains a balance of accessibility and scholarly rigor to provide students with a complete introduction to the physics of speech. Newly updated to reflect the latest advances in the field Features a balanced and student-friendly approach to speech, with engaging side-bars on related topics Includes suggested readings and exercises designed to review and expand upon the material in each chapter, complete with...

This Handbook provides a comprehensive, state-of-the-art overview of theoretical and descriptive research in contemporary Hispanic sociolinguistics. Offers the first authoritative collection exploring research strands in the emerging and fast-moving field of Spanish sociolinguistics Highlights the contributions that Spanish Sociolinguistics has offered to general linguistic theory Brings together a team of the top researchers in the field to present the very latest perspectives and discussions...

The Handbook of Language Contact offers systematic coverage of the major issues in this field – ranging from the value of contact explanations in linguistics, to the impact of immigration, to dialectology – combining new research from a team of globally renowned scholars, with case studies of numerous languages. An authoritative reference work exploring the major issues in the field of language contact: the study of how language changes when speakers of distinct speech varieties interact Brings...

Temporality surveys the ways in which languages of different types refer to past, present, and future events, through an in-depth examination of four major language types: tense-based English, tense-aspect-based Polish, aspect-based Chinese, and mood-based Kalaallisut. Cutting-edge research on directly compositional dynamic semantics of languages with and without grammatical tense New in-depth analysis of temporal, aspectual, modal, as well as nominal discourse reference Presents a novel logical...

This textbook explores the ways in which language informs the structure and function of the human mind, offering a point of entry into the fascinating territory of cognitive science. Focusing mainly on syntactic issues, Language in Cognition is a unique contribution to this burgeoning field of study. Guides undergraduate students through the core questions of linguistics and cognitive science, and provides tools that will help them think about the field in a structured way Uses the study of...

Doing Optimality Theory brings together examples and practical, detailed advice for undergraduates and graduate students working in linguistics. Given that the basic premises of Optimality Theory are markedly different from other linguistic theories, this book presents the analytic techniques and new ways of thinking and theorizing that are required. Explains how to do analysis and research using Optimality Theory (OT) – a branch of phonology that has revolutionized the field since its...