Управление, подбор персонала
5146 кн.
A leading consumer advocate reveals how to protect your money, time, and integrity from corrupt businesses Once upon a time store prices were simple and fair, businesses stood behind their products with guarantees free of fine print and loopholes, and companies genuinely seemed to care about their valued customers—but those days are long gone. In this groundbreaking exposé, consumer advocate Christopher Elliot reveals the broken relationship between American consumers and businesses and explains...
| Автор | Christopher Elliott |
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase sales, return visits, recommendations, loyalty, and brand engagement across all channels. More reliable and more useful data leads to better decisions and better results. Innovating Analytics is...
| Автор | Larry Freed |
An A to Z options trading guide for the new millennium and the new economy Written by professional trader and quantitative analyst Euan Sinclair, Option Trading is a comprehensive guide to this discipline covering everything from historical background, contract types, and market structure to volatility measurement, forecasting, and hedging techniques. This comprehensive guide presents the detail and practical information that professional option traders need, whether they're using options to...
| Автор | Euan Sinclair |
An investor's guide to understanding the most elusive (yet most important) aspect of successful investing – yourself. Why is it that the investing performance of so many smart people reliably and predictably falls short? The answer is not that they know too little about the markets. In fact, they know too little about themselves. Combining the latest findings from the academic fields of behavioral finance and experimental psychology with the down-and-dirty real-world wisdom of successful...
| Автор | Richard Peterson L. |
Why Nobody Believes the Numbers introduces a unique viewpoint to population health outcomes measurement: Results/ROIs should be presented as they are, not as we wish they would be. This viewpoint contrasts sharply with vendor/promoter/consultant claims along two very important dimensions: (1) Why Nobody Believes presents outcomes/ROIs achievable right here on this very planet… (2) …calculated using actual data rather than controlled substances. Indeed, nowhere in healthcare is it possible to...
| Автор | Al Lewis |
Top economist Gary Shilling shows you how to prosper in the slow-growing and deflationary times that lie ahead While many investors fear a rapid rise in inflation, author Gary Shilling, an award-winning economic forecaster, argues that the global economy is going through a long period of de-leveraging and weak growth, which makes deflation far more likely and a far greater threat to investors than inflation. Shilling explains in clear language and compelling logic why the world economy will...
| Автор | A. Shilling Gary |
For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning...
| Автор | Judy Allen |
Most Americans have no clue how quickly our internal supplies are crumbling. Tobin Smith will give you the facts and forecasts on growth in the «green investing front» and let you see for yourself just how large this opportunity is – right now and for years to come. This is the fastest growing sector – 13-fold over the next decade! Clean UP will show you how to make a small fortune now from «bridge green technologies,» closing the gap between traditional and alternative fuels. Smith will also...
| Автор | Tobin Smith |
Practical, step-by-step guidance for corporations, universities and government agencies to protect and secure confidential documents and business records Managers and public officials are looking for technology and information governance solutions to «information leakage» in an understandable, concise format. Safeguarding Critical E-Documents provides a road map for corporations, governments, financial services firms, hospitals, law firms, universities and other organizations to safeguard their...
| Автор | Robert F. Smallwood |
To truly be successful, today’s financial advisor must strike the right balance between effectively engaging with his or her clients and finding meaningful ways to maintain their financial security. By framing your mission in this way, you can help your clients clarify their vision, build a plan to achieve it, and manage that plan so they stay on track. Nobody understands this better than authors Timothy Noonan and Matt Smith—two seasoned financial professionals with over five decades of...
| Автор | Matt Smith |
Discover Bitcoin, the cryptocurrency that has the finance world buzzing Bitcoin is arguably one of the biggest developments in finance since the advent of fiat currency. With Understanding Bitcoin, expert author Pedro Franco provides finance professionals with a complete technical guide and resource to the cryptography, engineering and economic development of Bitcoin and other cryptocurrencies. This comprehensive, yet accessible work fully explores the supporting economic realities and...
| Автор | Pedro Franco |
The definitive guide to how institutional investors should approach the risks and opportunities associated with climate change Environmental Alpha provides institutional investors with the comprehensive framework they need to assess the risks and investment opportunities tied to climate change. Climate change will present institutional investors with some of the most important risks and opportunities they will face for generations to come. Climate change has the potential to affect many sectors...
| Автор | Angelo Calvello |
The ultimate guidebook for navigating the new world of pensions and retirement plans In the wake of the explosive growth of defined contribution (DC) plans invested with target date strategies, and the understanding of how important these strategies can be in effectively meeting retirement income goals, plan sponsors are seeking more optimal target date approaches. This timely book provides you with in-depth answers from the nation's most qualified and experienced experts to pressing questions...
| Автор | Stacy Schaus L. |
An innovative investment approach that takes the actions of the U.S. Congress into consideration Historical research indicates that, more often than not, when Congress is in session there is a negative effect on equities markets (the «Congressional Effect») due possibly to investor uncertainty surrounding government action or inaction as well as the unintended consequences of Congressional legislative initiatives on the stock market. Author Eric Singer, a financial professional with over...
| Автор | Eric Singer T. |
How two former traders of William J. O'Neil + Company made mad money using O'Neil's trading strategies, and how you can, too From the successes and failures of two William O'Neil insiders, Trade Like an O'Neil Disciple: How We Made Over 18,000% in the Stock Market in 7 Years is a detailed look at how to trade using William O'Neil's proven strategies and what it was like working side-by-side with Bill O'Neil. Under various market conditions, the authors document their trades, including the set...
| Автор | Gil Morales |
A detailed look at the common characteristics found in most successful traders While there are a variety of approaches to trading in the financial markets, profitable traders tend to share similar underlying characteristics. Most have a methodology that they believe will prove profitable over the long run and are willing to endure short-term setbacks. If you're looking to make the most of your time in today's markets, you need to understand what separates the best from the rest. And with Trade...
| Автор | Richard Weissman L. |
For years, traders and investors have been using unproven assumptions about popular patterns such as breakouts, momentum, new highs, new lows, market breadth, put/call ratios and more without knowing if there is a statistical edge. Common wisdom holds that the stock markets are ever changing. But, as it turns out, common wisdom can be wrong. Offering a comprehensive look back at the way the markets have acted over the last two decades, How Markets Really Work: A Quantitative Guide to Stock...
| Автор | Larry Connors |
A provocative critique of the Obama administration's economic policies and an examination of America's difficult economic future During the 2008 presidential campaign, Barack Obama promised «a net spending cut» to make government smaller in order to reduce the deficit. But this huge increase in government spending and debt, and the resulting prospect of higher taxes, will make America a poorer country. Are Americans happier because the government has determined where this money should be spent?...
| Автор | Grover Norquist Glenn |
Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative...
| Автор | Charles Lee T. |
A proven therapeutic method that channels workplace anxiety into powerful, confident performance Millions of people are afraid of work. The situations they fear may be different-public speaking (e.g., presentations and speeches), meetings, conference calls, new assignments, performance reviews, promotions or praise, client consultations, team projects, and so on. But the feeling is often the same: some combination of obsessive worry, fear of being noticeably nervous, clammy hands, racing...
| Автор | Jonathan Berent |
How the strategies and tactics of fly fishing can translate to improved trading performance Much like trading, successful fly fishing requires both an understanding of «big picture» conditions and the ability to implement tactical techniques to actually catch the fish. In Fly Fishing the Stock Market, Dr. Stephen Morris compares his method for trading stocks with his favorite past time, fly fishing—providing fresh insights into his successful trading approach. Engaging and accessible, this book...
| Автор | Stephen Morris |
From Workplace to Playspace is about visionary, courageous, innovative, and persistent organizations that challenge long-held preconceptions about the incompatibility of workplace and playspace. Each day organizations across industries and with wide-ranging missions are discovering that playspace is the space they can and must create every day at work if they are to think creatively, question old assumptions, respond effectively to the unexpected, and engage all to work at the top of their...
| Автор | Pamela Meyer |
A definitive guide to growing your small business through «Engagement Marketing» As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small...
| Автор | Gail Goodman F. |
Down to earth, real answers on how to manage technology—from renowned IT leaders Filled with over thirty contributions from practitioners who handle both the day-to-day and longer term challenges that Information Technology (IT) departments and their parent businesses face, this hands-on, practical IT desk reference is written in lay terms for business people and IT personnel alike. Without jargon and lofty theories, this resource will help you assist your organization in addressing project...
| Автор | Dean Lane |