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China's Fintech Explosion

Sara Hsu

China's Fintech Explosion

Financial technology—or fintech—is gaining in popularity globally as a way of making financial services more efficient and accessible. In rapidly developing China, fintech is taking off, catering to markets that state-owned banks and an undersized financial sector do not serve amid a backdrop of growing consumption and a large, tech-savvy millennial generation. It is becoming increasingly likely that some of China’s fintech firms will change the way the world does business.In China’s Fintech...

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Sara Hsu

Chocolates on the Pillow Aren't Eno...

Karl Weber

Chocolates on the Pillow Aren't Enough. Reinventing The Customer Experience

Praise for Chocolates on the Pillow Aren't Enough «Jonathan recognizes that in today's Internet-fed, savvy-consumer world, it is the people-to-people connections, regardless of price point, that differentiate a customer's experience. Gimmicks come and go, but without sincere and caring people delivering the overall experience, from start to finish, well, it's true–chocolates on the pillow are not enough. A great read!» —David Neeleman, founder and CEO, JetBlue Airways Corporation «If you don't...

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Karl Weber

Closing Sales is Easy

Tom Hopkins

Closing Sales is Easy

The fun part of selling yourself, a product or a service is the demonstration or presentation. But the aspect of selling that makes you successful is having the ability to close the sale, get the decision made in your favor, get the check, credit card, purchase order or a signature on an agreement. Closing the sale is where most people balk, feel uncomfortable or even stall. They just can't bring themselves to ask someone for money – even when the person will receive incredible benefits in...

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Tom Hopkins

Coaching Salespeople into Sales Cha...

Keith Rosen

Coaching Salespeople into Sales Champions. A Tactical Playbook for Managers and Executives

Sales training doesn’t develop sales champions. Managers do. The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams...

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Keith Rosen

Color For Profit

Louis Cheskin

Color For Profit

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...

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Louis Cheskin

Coloring Outside the Lines

Jeff Tobe

Coloring Outside the Lines

The only thing that differentiates your service or your product from any others is your creativity and innovative thinking. This eBook from the crayon of Creativity Guru Jeff Tobe is an unusually charming collection of warm, funny and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service and outside-the-lines marketing. The eBook encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and...

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Jeff Tobe

Command Attention

Keith Oliver

Command Attention

The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach...

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Keith Oliver

Communication

Gill Hasson

Communication

Communicate more easily and effectively in any situation! Every day, you have the opportunity to interact with people in different areas of your life; in public, at work and at home, with colleagues and clients, with friends and family. Your ability to exchange ideas and opinions with other people, understand their thoughts and feelings, their point of view and solve problems between you depends on how effectively you’re able to communicate. But being understood, and understanding others is not...

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Gill Hasson

Communication

Carolyn Boyes

Communication

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Carolyn Boyes

Competing in a Service Economy. How...

Anders Gustafsson

Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic...

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Anders Gustafsson

Conformity

Cass R. Sunstein

Conformity

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity—what it is and how it works—as well as the countervailing force of...

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Cass R. Sunstein

Connected CRM. Implementing a Data-...

David Williams S.

Connected CRM. Implementing a Data-Driven, Customer-Centric Business Strategy

Praise for Connected CRM “Many books explore the subject of CRM. In this book the ‘m’ is for Marketing and David’s seasoned perspective indeed makes it a capital ‘M.’ Taking core direct response marketing techniques and moving beyond the simple use of data and analytics, he explores how today’s marketers can leverage advances in technology to create successful customer-centric business strategies.” —Ted Ward, VP of Marketing, GEICO “A must-read for CMOs, and more importantly CEOs, to simplify...

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David Williams S.

Conscious Marketing. How to Create...

Carolyn Tate

Conscious Marketing. How to Create an Awesome Business with a New Approach to Marketing

In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome...

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Carolyn Tate

Convergence Marketing. Combining Br...

Richard Rosen

Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits

Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines,...

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Richard Rosen

Conversational Marketing

David Cancel

Conversational Marketing

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David Cancel

Conversations with Marketing Master...

Laura Mazur

Conversations with Marketing Masters

Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna,...

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Laura Mazur

Converse with Charisma!

Брайан Трейси

Converse with Charisma!

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Брайан Трейси

Conversion Marketing

Bryan Heathman

Conversion Marketing

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Bryan Heathman

Conversion Marketing

Bryan Heathman

Conversion Marketing

In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world – but few people really understand how to make it sing! Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues. From creating hefty mailing lists to launching powerful viral marketing campaigns, you'll learn the tricks of turning...

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Bryan Heathman

Convert Every Click. Make More Mone...

Benji Rabhan

Convert Every Click. Make More Money Online with Holistic Conversion Rate Optimization

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO...

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Benji Rabhan

Corporate Property Management. Alig...

Edwards Victoria

Corporate Property Management. Aligning Real Estate With Business Strategy

Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier. This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the...

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Edwards Victoria

Cost of Capital. Workbook and Techn...

Grabowski Roger J.

Cost of Capital. Workbook and Technical Supplement

Praise for Fourth Edition of Cost of Capital Workbook and Technical Supplement "Pratt and Grabowski went the extra mile to supplement their magnum opus by providing this Workbook and Technical Supplement. As a finance professor for many years, I know from experience that students and teachers really value supplements to textbooks. It allows the teacher to help the student to review and apply what was presented in the text, and the PowerPoints are a great service to teachers in course...

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Grabowski Roger J.

Crafting the Customer Experience Fo...

Kelly McDonald

Crafting the Customer Experience For People Not Like You. How to Delight and Engage the Customers Your Competitors Don't Understand

Deliver a better business experience, for every kind of customer A «one-size fits all» approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers' racial, ethnic, religious, generational, and geographic differences in order to meet or exceed customers' service expectations. Crafting the Customer Experience to People Not Like You shows how companies, brands, and products struggling to differentiate themselves in a sea of sameness...

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Kelly McDonald

Creating a Million-Dollar-a-Year Sa...

Paul McCord M.

Creating a Million-Dollar-a-Year Sales Income. Sales Success through Client Referrals

In Creating a Million-Dollar-a-Year Sales Income, Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-read reference guide features compelling real-world examples of common mistakes and solutions that will transform lost opportunities into real prospects. Create the referral base that guarantees success!

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Paul McCord M.

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