Маркетинг, PR

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Business Communication

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Business Communication

With advice and tools for improving a wide array of communication skills–from delivering an effective presentation to drafting proposals to the effective use of e-mail–Business Communication helps managers deliver information effectively.

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Business Communications

Speedy Publishing

Business Communications

Business communication is the method used by business students to express how the work ladder works in the corporate environment and in business structures. Many business students skip this part of the industry, which makes them a lot less appealing to work with after trying them out for a day or two. Studying the communications study guide is very important to keep in touch with how to approach any colleague or boss of yours with an idea, a proposal, or any thing that may come useful for the...

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Speedy Publishing

Business Contracts Terminology (Spe...

Speedy Publishing

Business Contracts Terminology (Speedy Study Guide)

Studying from your notes is an excellent way to prepare for an exam, but your notes can never comprehensive enough to cover everything that will be on a test. When it comes to business contracts terminology, it is best to use a study guide to make sure you are studying all of the terms – not just the ones you had the time and focus to write down. We all have a natural bias towards information that can exclude certain types from our attention. Using a Business Contracts Terminology Study guide...

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Speedy Publishing

Business Intelligence. The Effectiv...

Corine Cohen

Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the...

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Corine Cohen

Business Networking and Sex

Ivan Misner

Business Networking and Sex

It’s no surprise that communicating with the opposite sex can be tricky. Hidden in the glitches are often misleading assumptions about each gender that beg for help. Finally, help is here.Learn the secrets to accurately reading between the gender lines, and uncover a new edge for your businessthe power to effectively talk business and successfully network with the opposite sex.

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Ivan Misner

Business Series. Free Mix

Lewis Foreman, 2020

Business Series. Free Mix

Изучаете английский? Используете английский или будете применять его в работе? Хотите освежить свой словарный запас или просто прочитать что-нибудь интересное? Тогда эта книга для Вас! 5 частей и 50 коротких рассказов о работе и самых распространенных ситуациях. Разные герои и сюжеты. Только на английском! Читай, изучай, получай удовольствие! Здесь Вы можете прочесть первые 2 рассказа из каждой части.

Автор	Lewis Foreman
Жанр	Маркетинг, PR
Год	2020

Business Writing For Dummies

Natalie Canavor

Business Writing For Dummies

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different. So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find: The basic principles of how to write well How to avoid the common pitfalls that immediately turn a...

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Natalie Canavor

Business Writing For Dummies

Natalie Canavor

Business Writing For Dummies

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Natalie Canavor

Business Writing for the Web

Dan Furman

Business Writing for the Web

The hardest part of making a business website successful is writing great content that will attract readers and encourage them to choose what you are offering. Whether you are selling physical objects or a service, what you write and how you write it will make the difference between a quick look-and-leave visit, and a new customer. This is not a book on how to code your website, but a book on how best to write the pages on your website. The book is written in plain English and is written to be a...

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Dan Furman

Buy Now. Creative Marketing that Ge...

Tom Kelly

Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights...

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Tom Kelly

Buyer Personas. How to Gain Insight...

Adele Revella

Buyer Personas. How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business

Named one of Fortune Magazine’s “5 Best Business Books” in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing...

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Adele Revella

Buyology: увлекательное путешествие...

Мартин Линдстром, 2009

Buyology: увлекательное путешествие в мозг современного потребителя

Бюджет экспериментальных исследований, положенных в основу этой книги, составил более 7 000 000 долларов. Основываясь на широкомасштабном исследовании в области нейромаркетинга, Мартин Линдстром открывает неожиданную правду о том, что привлекает внимание покупателей и заставляет их расстаться со своими деньгами. Если вы хотите узнать, насколько важны логотипы брендов и эффективна реклама, воздействующая на подсознание; как основные мировые религии влияют на покупательское поведение; какой эффект...

Автор	Мартин Линдстром
Жанр	Психология и психотерапия, Маркетинг, PR
Год	2009

Cadbury's Purple Reign

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Cadbury's Purple Reign

A unique expose of the Cadbury story, providing an unprecedented insight into the makings of an iconic brand. Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market...

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Call Center на 100%. Практическое р...

Александра Самолюбова

Call Center на 100%. Практическое руководство по организации Центра обслуживания вызовов

Книга посвящена вопросам практической эксплуатации Call Center. Как рассчитать численность персонала на этапе внедрения колл-центра и затем, в ходе его дальнейшей эксплуатации? Как определить число соединительных линий? Как лучше организовать очередь и бороться с перегрузками? Когда оправданно применение системы IVR для самообслуживания абонентов и каковы этапы ее внедрения? Что такое коэффициент автоматизации и как он влияет на численность персонала? Что означает интегрированный показатель...

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Александра Самолюбова

Call Center на 100%: Практическое р...

Александра Самолюбова, 2010

Call Center на 100%: Практическое руководство по организации Центра обслуживания вызовов

Автор	Александра Самолюбова
Жанр	Маркетинг, PR
Год	2010

Call Centers For Dummies

Real Bergevin

Call Centers For Dummies

Tips on making your call center a genuine profit center In North America, call centers are a $13 billion business, employing 4 million people. For managers in charge of a call center operation, this practical, user-friendly guide outlines how to improve results measurably, following its principles of revenue generation, efficiency, and customer satisfaction. In addition, this new edition addresses many industry changes, such as the new technology that's transforming today's call center and the...

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Real Bergevin

Can We Do That?!. Outrageous PR Stu...

Peter Shankman

Can We Do That?!. Outrageous PR Stunts That Work -- And Why Your Company Needs Them

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.

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Peter Shankman

Casting for Big Ideas. A New Manife...

Andrew Jaffe

Casting for Big Ideas. A New Manifesto for Agency Managers

In Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of...

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Andrew Jaffe

Category Creation

Anthony Kennada

Category Creation

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Anthony Kennada

Changing the Channel. 12 Easy Ways...

Michael Masterson

Changing the Channel. 12 Easy Ways to Make Millions for Your Business

An all-encompassing guide to making the most from multi-channel marketing Written in a straightforward and accessible style, Changing the Channel offers you a detailed look at twelve of today's most important marketing channels-explaining how each one works individually as well as in conjunction with each other, leveraging the power of your message for explosive profits. Page by page, you'll become familiar with a variety of approaches, including direct online marketing, social media, public...

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Michael Masterson

Charming Your Way to the Top

Michael Levine

Charming Your Way to the Top

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Michael Levine

Chasing Youth Culture and Getting i...

Tina Wells

Chasing Youth Culture and Getting it Right. How Your Business Can Profit by Tapping Today's Most Powerful Trendsetters and Tastemakers

Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical...

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Tina Wells

Chief Customer Officer 2.0. How to...

Jeanne Bliss

Chief Customer Officer 2.0. How to Build Your Customer-Driven Growth Engine

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of...

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Jeanne Bliss

China Business - Die 50 besten Mark...

Peter Kruse

China Business - Die 50 besten Marktlücken

China ist schon lange nicht mehr nur eine verlängerte Werkbank, die die Teile in China produziert und wieder ins Ausland exportiert, sondern China hat sich zu einem außergewöhlich großen innovativen Markt entwickelt. Dieses Ebook hat die besten 50 dieser Marktlücken identifiziert. Darin werden die Hintergründe nachvollziehbar erklärt und Wege zur Umsetzung aufgezeigt.

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Peter Kruse

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