Маркетинг, PR
3584 кн.
Don’t Just Say It – Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively...
| Автор | Susan M. Gunelius |
Don’t Sink in the Sea of Social Media—SucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes:• Industry specific strategies including top 5 tips for 25 different industries• Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact...
| Автор | Starr Hall |
The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weapon—the Internet. Learn how to use...
| Автор | Jay Levinson Conrad |
Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that...
| Автор | Mitch Meyerson |
Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use...
| Автор | Al Lautenslager |
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make—first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough,...
| Автор | Dan S. Kennedy |
Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on...
| Автор | Perry Marshall |
“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized...
| Автор | Dan S. Kennedy |
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,...
| Автор | Jay Levinson Conrad |
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social...
| Автор | Scott Levy |
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your...
| Автор | Mitch Meyerson |
Reported in 2013 as the marketing channel that «delivers the best ROI for customer acquisition and retention» by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built...
| Автор | Dan S. Kennedy |
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what...
| Автор | Paul Temporal |
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the...
| Автор | Dan S. Kennedy |
How Great Organizations Engage and Win the Customers Again and Again<br><br>With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition.<br><br>Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that...
| Автор | Kordell Norton |
The Ultimate Forex Trading System has chosen an easy, foolproof, practical approach to trading using only real time or leading inherent signals (chart patterns, price dynamics, currency pairs correlation, volume-price-analysis and traders sentiment) that control the currency moves. And because of this unique approach, The Ultimate Forex Trading System has reached an extraordinary performance. In a very short time the system makes you able to: 1- Analyze the market as accurate as possible, 2-...
| Автор | Mostafa Afshari |
Affiliate Marketing, if done properly, is the most lucrative online business. Every experienced online marketer knows this formula: cheap, quality traffic + top converting affiliate programs = huge positive ROI. This book is all about optimizing this formula. I have condensed my 15 years of online marketing experience in Affiliate Marketing Success-Step By Step Guide; so, you can be assured that you get the information from the horse's mouth. You will learn strategic methods to drive...
| Автор | Mostafa Afshari |
Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing...
| Автор | Robert W. Bly |
Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to...
| Автор | Susan Gunelius |
On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers–readers need a strategy and <i>The Content Marketing Handbook</i> helps them create it.<br> <li>Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns <li>Robert Bly has...
| Автор | Robert W. Bly |
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to...
| Автор | Timothy P. Seward |
The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers...
| Автор | Mari K. Eder |
Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable,...
| Автор | Peter Fretwell |
Can One Great Presentation Make You Rich? The answer is YES . Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also ...
| Автор | Dan S. Kennedy |