Маркетинг, PR
3584 кн.
Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,...
| Автор | Jay Levinson Conrad |
A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry. Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you...
| Автор | Eileen Figure Sandlin |
Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to:•Build an...
| Автор | Rich Mintzer |
Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social...
| Автор | Scott Levy |
Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media – the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your...
| Автор | Mitch Meyerson |
Reported in 2013 as the marketing channel that «delivers the best ROI for customer acquisition and retention» by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built...
| Автор | Dan S. Kennedy |
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what...
| Автор | Paul Temporal |
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the...
| Автор | Dan S. Kennedy |
How Great Organizations Engage and Win the Customers Again and Again<br><br>With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing, and the customer relationship to new levels that blow away the competition.<br><br>Business Charisma is based cutting edge research that identifies charismatic businesses. It asks the question, "Why? What is it about these organizations that...
| Автор | Kordell Norton |
The Ultimate Forex Trading System has chosen an easy, foolproof, practical approach to trading using only real time or leading inherent signals (chart patterns, price dynamics, currency pairs correlation, volume-price-analysis and traders sentiment) that control the currency moves. And because of this unique approach, The Ultimate Forex Trading System has reached an extraordinary performance. In a very short time the system makes you able to: 1- Analyze the market as accurate as possible, 2-...
| Автор | Mostafa Afshari |
Affiliate Marketing, if done properly, is the most lucrative online business. Every experienced online marketer knows this formula: cheap, quality traffic + top converting affiliate programs = huge positive ROI. This book is all about optimizing this formula. I have condensed my 15 years of online marketing experience in Affiliate Marketing Success-Step By Step Guide; so, you can be assured that you get the information from the horse's mouth. You will learn strategic methods to drive...
| Автор | Mostafa Afshari |
Deliver Big-Picture Marketing Plans for Pennies on the DollarSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing...
| Автор | Robert W. Bly |
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials,...
| Автор | Dan S. Kennedy |
Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes—not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and strategic branding expert Susan Gunelius gives you the tools you need to grow your list of email subscribers, keep them engaged, and turn them into lifelong customers. By focusing on building a strong foundation first, you'll learn how to...
| Автор | Susan Gunelius |
On average, companies spend over one-quarter of their promotional budget on content marketing and it is forecasted to be a $200 billion industry by 2019. But content alone can't bring in new customers–readers need a strategy and <i>The Content Marketing Handbook</i> helps them create it.<br> <li>Written by marketing expert Robert Bly who shares four-decades of experience in planning and producing hundreds of content marketing campaigns <li>Robert Bly has...
| Автор | Robert W. Bly |
"This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice." —Steve Fisher, team lead, retail marketing, Lenovo "This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to...
| Автор | Timothy P. Seward |
The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers...
| Автор | Mari K. Eder |
Why were the American POWs imprisoned at the “Hanoi Hilton” so resilient in captivity and so successful in their subsequent careers? This book presents six principles practiced within the POW organizational culture that can be used to develop high-performance teams everywhere. The authors offer examples from both the POWs’ time in captivity and their later professional lives that identify, in real-life situations, the characteristics necessary for sustainable,...
| Автор | Peter Fretwell |
Can One Great Presentation Make You Rich? The answer is YES . Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this No B.S. guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S. Kennedy and public speaking expert Dustin Mathews teach you their blueprint for creating life-changing presentations and prove that your success is not just determined by what you're presenting—but also ...
| Автор | Dan S. Kennedy |
The U.S. Marine Corps is widely recognized and admired as the undisputed leader in presenting its case as the world's most effective military organization. This book explains how to promote your own group with the same effectiveness. Written primarily for new Marine Public Affairs Officers (PAOs), this handy reference will also prove useful to Marine Corps leaders assigned to independent duty as well as those who are de facto PAOs. Col. Keith Oliver uses numerous real-life examples to teach...
| Автор | Keith Oliver |
Treat Your Customers Like Animals outlines a counter intuitive approach to selling that leads to rapid sales growth through VALUE Encounters. The cornerstone to an effective VALUE Encounter, whether the engagement is with prospective customers, networking to obtain new customers, or servicing the requirements of existing customers, is the relationship that you have with the party with whom you are communicating. Not all relationships are the same; and not all customers are the same. Often when...
| Автор | John S McKinstry |
Today in business you want to be more than "good enough", and a brand strategy that identifies and highlights your points of difference is like having a secret weapon. For many firms it's the missing link. This book teaches SMEs and entrepreneurs the seven foundational steps that the world's greatest brands leverage to leap ahead of their competitors. Learn how to think strategically, how to find your point of difference and how to build the brand foundations that...
| Автор | Peter Engelhardt |
This book demonstrates that long-term win-win collaboration approaches work. Principals and contractors don't have to end up in conflict or litigation. I would recommend these ideas be adopted by companies eager to improve productivity.' – John Mulcahy, Chairman, Mirvac<br /> <br />'In an industry dominated by conflict and unproductive activity, this book offers a refreshing and practical way for all parties in the building industry to achieve more from their...
| Автор | Stephen Hanman |
With roots planted firmly in the industrial age, the corporate ladder has been the metaphor used to describe the prevailing one-size-fits-all model for success. At its heart, the ladder is derived from inflexible, hierarchical, organization models in which prestige, individual rewards, information flow, power and influence are tied to the rung each employee occupies. Yet the workplace as we know it is in transition – evolving away from the linear, one-size-fits-all model of the corporate ladder...
| Автор | Cathleen Benko |