Маркетинг, PR
3584 кн.
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.<br><br>It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):<br><br>* sit downs<br><br>* stand...
| Автор | Allan Bonner |
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will discover the ins and outs of running a successful online business through the 7 proven trust strategies that have helped take thousands of online businesses to the next level.<br><br>Discover how you can leverage this information to build valuable, long-lasting relationships with your customers that you never...
| Автор | Garrett M.D. Pierson |
– Do you want to develop better relationships with your shareholders?<br>– Do you want to improve your company website?<br>– Do you want to engage better with the financial community?<br>– Do you want to increase the market capitalization of your company?<br>– Do you want to benchmark your Investor Relations Practices against your peers?<br><br>If you answered, yes to any of the above questions, then you came to the right place!<br><br>A...
| Автор | Mohamed Sr. Isa |
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling...
| Автор | Neal Schaffer |
Lucille Orr has owned more than a dozen successful enterprises. She educates, inspires and assists others to open their own businesses through her business networks, motivational books, seminars and radio programs. John Rich has travelled extensively, owned businesses and teaches networking, sales and customer service techniques. Together they share their combined business expertise, knowledge and networking experiences in this valuable book. <br><br>'Networking...
| Автор | John Rich |
Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people's desire to get "What's in it for me?" is the most important key to selling and this book delivers on how. In this book you will learn:<br><br>How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires....
| Автор | G.F. Tanham |
Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial...
| Автор | Roger Brooks B. |
Per a recent world economic study, we have entered a 'Fourth Industrial Revolution' where industries, technologies, and jobs are getting disrupted faster than ever before. The astronomical change in economic landscape, industry shifts, and consumer behaviors pose a direct threat to traditional business models. Let's consider the brick and motor retail, for instance, losing revenues to the online and mobile channels. For the first time in retail history, customers are asking for...
| Автор | Akshay Vemuganti |
Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. This book will teach...
| Автор | Karen Allen |
Robert Kiyosaki’s new book 8 Lessons in Leadership draws from his years at the Merchant Marine Academy at Kings Point and his service in the United Sates Marine Corps. With compelling stories and examples and a engaging way of comparing and contrasting two very different cultures and value systems, Robert shares the challenges he faced in transitioning to civilian life&hellipwhere chain of command and team-over-self—once so black and white—were muddy and...
| Автор | Robert T. Kiyosaki |
Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with others—and the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a “creative conspiracy.” Teams that conspire to organize...
| Автор | Leigh Thompson |
Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to:• Effectively recruit, train, manage, and support these key...
| Автор | Harvard Business Review (HBR) |
Take control of your communications—before someone else doesWhat if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claim—but it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do next—and we become conscious of the decisions only after...
| Автор | Nick Morgan |
In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour. Des talks about: * Why people buy the things they buy * The Hidden Persuaders and how to use them * Hot to quickly pick the buying style of your customer * How to assess your own style using a quick questionnaire * How to see yourself as your customer sees you * The seven...
| Автор | Des Hunt |
Proposals are vital tools of modern business. Many companies would falter without the ability to write proposals that gain funding, venture capital, or grants. Anyone can write a proposal, but writing a winning proposal takes planning, technique, and acquired skill. This book reveals the secrets of winning proposals and explains the powerful art of persuasion. Readers will learn: The fundamental elements of a proposal When to bid and when not to bid for a contract How to decrease...
| Автор | Hans Tammemagi |
Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak...
| Автор | Lin Grensing-Pophal |
The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many...
| Автор | Dan Furman |
Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity—what it is and how it works—as well as the countervailing force of...
| Автор | Cass R. Sunstein |
An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: – Black’s is Photography – Leon’s – Don’t Pay a Cent Event – Zellers – Because …...
| Автор | Rick Padulo |
First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don’t get enough time, attention, and resources from sales leaders. “Building a Winning Sales Management Team” shows just how important FLMs are to sales organizations—and what happens when companies underinvest in these key players. Authors of...
| Автор | Andris A Zoltners |
The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of...
| Автор | Donald Hendon |
Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to...
| Автор | Kalynn Amadio |
Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing Awards You’re a talented sales professional, but you face big hairy sales challenges every day and you just can’t seem to get anywhere.• Why can’t I get time with my prospects and clients?• Why are my benefit-loaded e-mails and phone calls falling on deaf ears?• How do I loosen the stranglehold of an established supplier?• How do I convert more leads into sales?• How do I stand out when my competition...
| Автор | Jill Harrington |
Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off,...
| Автор | Doug Stephens |