Маркетинг, PR
3584 кн.
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics...
| Автор | Carol Pardun J. |
Der Vertrieb ist die Schnittstelle zwischen Anbieter und Kunden. Auf jeder dieser beiden Seiten kann man nur dann erfolgreich arbeiten, wenn das grundlegende Verstandnis fur die Sicht des jeweils anderen vorhanden ist. ?Professionelles Vertriebsmanagement? ist das einzige Buch, das den Vertriebsprozess konsequent aus Anbieter- und Kundensicht darstellt und es so ermoglicht, Strategien und Ma?nahmen optimal aufeinander abzustimmen. In den einzelnen Prozessschritten liefert das Buch wichtige...
| Автор | Günter Hofbauer |
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media...
| Автор | L. Meghan Mahoney |
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film,...
| Автор | P. Fackler Mark |
A complete road map to creating successful technical presentations Planning a technical presentation can be tricky. Does the audience know your subject area? Will you need to translate concepts into terms they understand? What sort of visuals should you use? Will this set of bullets truly convey the information? What will your slides communicate to future users? Questions like these and countless others can overwhelm even the most savvy technical professionals. This full-color, highly visual...
| Автор | Traci Nathans-Kelly |
A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household and personal economic decisions. The text will, in addition to reviewing current knowledge on each topic presented, consider the practical and policy implications for supporting economic decision making....
| Автор | Группа авторов |
Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing...
| Автор | David Stewart W. |
Creates a managerial compass for entering into the LIVING (Live, Intelligent, Velocity, Interactive, Networked, and Good) era of supply chain management and defines the imperative for creating Velocity and Visibility as the focal point for exploiting new digital, mobile, and cloud-based technologies Written by well-known researchers in the field, this book addresses the changes that have occurred and are still unfolding at various organizations that are involved in building real-time supply...
| Автор | Robert Handfield |
An elegant demolition of the supermarket miracle, this book charts the impact that supermarkets have had on every aspect of our lives and culture.Did you know…• Almost 50% of supermarket fruit and vegetables contain pesticide residues?• UK supermarkets make 40p on every £1 spent on bananas while plantations workers are paid just 1p?• Supermarkets instill a climate of fear amongst their suppliers?• Every time a supermarket opens the local community loses on average 276 jobs?In the 1970s, British...
| Автор | Joanna Blythman |
Communicate more easily and effectively in any situation! Every day, you have the opportunity to interact with people in different areas of your life; in public, at work and at home, with colleagues and clients, with friends and family. Your ability to exchange ideas and opinions with other people, understand their thoughts and feelings, their point of view and solve problems between you depends on how effectively you’re able to communicate. But being understood, and understanding others is not...
| Автор | Gill Hasson |
–The ALL-NEW 2018 Edition of the best selling <i>Non-Obvious</i> Trend Report series coming December 5, 2017!<br> –The <i>Non-Obvious</i> series is an annual trend report featuring 15 updated predictions every year on top trends likely to affect business and consumer behaviour in the upcoming year. The research and book has been a <i>Wall Street Journal</i> bestseller and Axiom Book Award Winner and the insights have been viewed and shared online more...
| Автор | Rohit Bhargava |
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby...
| Автор | Mara Einstein |
The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development?How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion dollar industry?What can the surprising popularity of an odd Norwegian TV show and the rise of...
| Автор | Rohit Bhargava |
A playbook of best practices, tools and frameworks that shows you how to:Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience)Create seamless brand experience for customers as they move through your various online and (offline channels, call center to website, etc)Collaborate effectively with the right people across functions and product lines to design...
| Автор | Chris Risdon |
Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is called The Code of Honor. We hear of these Codes when we think of things like The Ten Commandments, the Marine Corps or the Constitution. Yet if sales is the number one skill in business, number two has to be the ability to bring ordinary people...
| Автор | Blair Singer |
To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business...
| Автор | Garrett Sutton |
It's thoughtless to start using something you don't trust. It's difficult to start trusting something you don't understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin is different from other payment systems, and why we can trust cryptocurrencies. The book compares bitcoin with its predecessors and competitors, and demonstrates the benefits of cryptocurrency over any other existing methods of payments. Bitcoin for Nonmathematicians...
| Автор | Slava Gomzin |
From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to...
| Автор | Patti Wood |
A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of...
| Автор | Colin C. Law |
Michael Baldwin's <i>Just Add Water</i> is dedicated to putting the focus—and the power—of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. <i>Just Add Water</i> uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning...
| Автор | Michael Baldwin |
Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen? The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every...
| Автор | Tom Hopkins |
Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. While reading this sales fable, learn sales strategies used and recommended by members of the sales hall of fame including Zig Ziglar, Tom Hopkins and Scott McKain. In Sales Success, you will discover why sales success happens for the earnest student…and why it doesn’t for the rest. Come along with master storyteller, Mark Bowser, as he takes you on a journey of discovering ultimate...
| Автор | Mark Bowser |
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way...
| Автор | Blair Singer |
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in...
| Автор | Jez Groom |