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Direct Mail in the Digital Age

Lin Grensing-Pophal

Direct Mail in the Digital Age

Direct mail allows you to target individual customers and has been in existence for many years. With the advent of the Internet and email marketing, has direct mail lost its touch? How do you ensure the success of your existing direct mail campaigns? How do you make sure your direct mail campaigns work in harmony with other marketing, such as email? Will customers feel that direct mail is more or less targeted and/or personalized now that almost everything is digital? This book will speak...

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Lin Grensing-Pophal

Do the Web Write

Dan Furman

Do the Web Write

The hardest part of making a successful website isn’t “making” it—you can hire someone to do the design and coding. The hardest part is writing great content that will attract readers and keep them coming back. Do the Web Write is a complete guide to writing (and running) a successful website. This is not a book on how to code your website, but a book on how to determine what pages you should have on your website and how best to write them. The book is written in plain English and covers many...

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Dan Furman

Conformity

Cass R. Sunstein

Conformity

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen? In Conformity, Cass R. Sunstein argues that the key to making sense of living in this fractured world lies in understanding the idea of conformity—what it is and how it works—as well as the countervailing force of...

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Cass R. Sunstein

I Can Get It for You Retail

Rick Padulo

I Can Get It for You Retail

An inside look at the advertising business by the man behind all those ads you just can’t keep out of your head. If you have ever worked in or are interested in marketing, advertising, or retail, this book is a must read. I Can Get it For You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing/advertising campaigns in Canadian history: – Black’s is Photography – Leon’s – Don’t Pay a Cent Event – Zellers – Because …...

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Rick Padulo

Building a Winning Sales Management...

Andris A Zoltners

Building a Winning Sales Management Team

First-line sales managers (FLMs) play a key role in helping a sales organization drive profitable revenue growth in an ever-changing business environment. But although directly responsible for managing and driving sales force performance, FLMs often don’t get enough time, attention, and resources from sales leaders. “Building a Winning Sales Management Team” shows just how important FLMs are to sales organizations—and what happens when companies underinvest in these key players. Authors of...

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Andris A Zoltners

The Way of the Warrior in Business

Donald Hendon

The Way of the Warrior in Business

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits.The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of...

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Donald Hendon

The Boomer's Ultimate Guide to Soci...

Kalynn Amadio

The Boomer's Ultimate Guide to Social Media Marketing

Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way.This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to...

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Kalynn Amadio

Uncommon Sense

Jill Harrington

Uncommon Sense

Winner of the Gold Medal, Top Sales & Marketing Book of 2017, Top Sales & Marketing Awards You’re a talented sales professional, but you face big hairy sales challenges every day and you just can’t seem to get anywhere.• Why can’t I get time with my prospects and clients?• Why are my benefit-loaded e-mails and phone calls falling on deaf ears?• How do I loosen the stranglehold of an established supplier?• How do I convert more leads into sales?• How do I stand out when my competition...

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Jill Harrington

Reengineering Retail

Doug Stephens

Reengineering Retail

Since the release of Doug Stephens’ first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like Amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer.Picking up where The Retail Revival left off,...

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Doug Stephens

The New Influencers

Paul Gillin

The New Influencers

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity–and credibility–with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with...

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Paul Gillin

Succeed Without Selling

Diane Helbig

Succeed Without Selling

Throughout Succeed Without Selling , Diane Helbig shares not only a philosophy of what actually works in the 21st century but provides tactical ideas and templates so salespeople can start immediately. Being successful at sales has nothing to do with “selling”. The best salespeople are the ones who are curious, not closing. Succeed Without Selling contains everything a small business owner or sales professional needs to know about what it takes to be successful. From prospecting to discovery...

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Diane Helbig

This is Service Design Thinking

Группа авторов

This is Service Design Thinking

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way...

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Storytelling on Steroids

John Weich

Storytelling on Steroids

Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers,...

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John Weich

The One Week Marketing Plan

Mark Satterfield

The One Week Marketing Plan

We’re told marketing is hard. That it requires months of analysis, weeks of brainstorming, and years of consistent implementation. To succeed in marketing, you need the fortitude of General Patton, the genius of Don Draper, and the cash reserves of Warren Buffet. WRONG.One week. That’s all it takes for most small and medium-sized businesses to dramatically improve their marketing. And let’s face it, most business owners do very little marketing, and what they do is...

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Mark Satterfield

Evangelist Marketing

Alex L. Goldfayn

Evangelist Marketing

In Evangelist Marketing , Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being...

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Alex L. Goldfayn

For Immediate Release

Ronn Torossian

For Immediate Release

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving...

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Ronn Torossian

Custom Nation

Anthony Flynn

Custom Nation

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist...

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Anthony Flynn

Networking Is a Contact Sport

Joe Sweeney

Networking Is a Contact Sport

How did Joe Sweeneyget Bob Costas to come to Milwaukee (in the middle of winter)?become the wingman” to the archbishop of New York City?take Brett Favre’s off-the-field income from $65,000 to more than $4 million?The answer is simple. Networking.Master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant. His...

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Joe Sweeney

Tell The Truth

Sue Unerman

Tell The Truth

Truth is a powerful marketing tool—and really the only way to promote a message and brand effectively.Truth in advertising has long been something to ignore, or at least downplay. The role of advertising has been to position and manipulate brands to convince consumers that they’re imbued with qualities they don’t necessarily possess, or presume to tell them which ones matter. It worked when the brand’s voice was the only voice, but with the rise of social...

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Sue Unerman

Kick Ass Social Commerce for E-pren...

John Lawson

Kick Ass Social Commerce for E-preneurs

It’s not about Likes—it’s about sales.You’re not alone. Almost all businesses are marketing online these dayseveryone tweets, posts to social networks, and blogs. What you’re doing now is not enough to make your business stand out.Forget what all the self-proclaimed social media gurus” are telling you. Being active on social media and being successful in social commerce are not the same things. Simply getting a bunch...

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John Lawson

The E-Factor

Adrie Reinders

The E-Factor

As an entrepreneur, you’re not afraid to bend the rules and think outside the box. You’re not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems.As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor.com, Adrie Reinders and Marion Freijsen know about the challenges facing new entrepreneurs in the current business environment. Their sitewith a community...

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Adrie Reinders

Presentation Advantage

Kory Kogon

Presentation Advantage

The average attention span of an adult is eight secondseight seconds!That is tough news for a presenter. It means you may have a room full of people, but their minds are elsewhere. You’re competing with a slew of activities demanding their attentionemail, texts, Facebook, YouTube, chats, and apps, in addition to thoughts about their next meeting and projects that are behind schedule.How do you get a message across in a world like that?The inability to powerfully...

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Kory Kogon

Smarter Branding Without Breaking t...

Brenda Bence

Smarter Branding Without Breaking the Bank - Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little or No Cost

You already have the resources you need to build a powerhouse brand. If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have FIVE powerful marketing resources you can use right now to get big-brand results at low cost … or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the definitive guide to branding on a tight...

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Brenda Bence

The Sales Professionals Playbook

Nathan Jamail

The Sales Professionals Playbook

Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client. Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success...

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Nathan Jamail

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