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The Sales Professionals Playbook

Nathan Jamail

The Sales Professionals Playbook

Being a professional sales person is a noble profession. Professional sales people help individuals and organizations make some of the most important decisions. Success in sales takes talent, skills, discipline, practice and, most importantly, honesty with a genuine concern for the client.<br><br>Experienced sales professional and entrepreneur Nathan Jamail has developed a playbook of techniques and best practices, which have allowed thousands of sales professionals to find success...

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Nathan Jamail

Kickass Copywriting in 10 Easy Step...

Susan M. Gunelius

Kickass Copywriting in 10 Easy Steps

Don’t Just Say It  Sell it!You don’t need a professional ad agency or copywriter to create kick-ass marketing copy. This hands-on guide takes you step by step and shows you how to create marketing messages that capture attention and boost profits."Kick-ass Copywriting in 10 Easy Steps is a must-read for any small to midsized business owner. It translates difficult writing ideas into everyday language and empowers the average business owner to write more persuasively...

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Susan M. Gunelius

Start Your Own e-Business

Rich Mintzer

Start Your Own e-Business

With retail e-commerce sales topping $263.3 billion in 2013,and millions of people now flourishing as internet entrepreneurs, the web is the place for new businesses to be. This guide makes tapping into highly lucrative markets with an easy-to-start, inexpensive internet business easier than ever. Readers can use the successful strategies and extensive step-by-step process outlined in this book to turn their dream of entrepreneurship into a lucrative, online reality. With information on...

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Rich Mintzer

The Social Wave

Starr Hall

The Social Wave

Don’t Sink in the Sea of Social MediaSucceedPresenting a big-picture look beyond status updates, daily tweets, and weekly posts, social media strategist Starr Hall empowers you to break out of your social media comfort zone and start making waves.Includes: Industry specific strategies including top 5 tips for 25 different industries Social Site Comparison covers: what they are good for, when to use them, when you shouldn’t, plus which ones impact...

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Starr Hall

Guerrilla Marketing for Nonprofits

Jay Levinson Conrad

Guerrilla Marketing for Nonprofits

The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%–a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of...

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Jay Levinson Conrad

Guerrilla Marketing on the Internet

Jay Levinson Conrad

Guerrilla Marketing on the Internet

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today’s ultimate marketing weaponthe Internet. Learn how to use...

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Jay Levinson Conrad

Mastering Online Marketing

Mitch Meyerson

Mastering Online Marketing

Learn to avoid the #1 problem that plagues most online businessesan under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagonbut despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that...

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Mitch Meyerson

Market Like You Mean It

Al Lautenslager

Market Like You Mean It

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others.Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use...

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Al Lautenslager

Guerrilla Marketing Field Guide

Jay Levinson Conrad

Guerrilla Marketing Field Guide

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuversall inside, battle-tested, and ready to employ.The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing International, deliver a no-nonsense, take-no-prisoners plan to producing immediate marketing results without consuming your cash or wasting your time. From delivering a powerhouse elevator pitch to mastering...

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Jay Levinson Conrad

Guerrilla Marketing in 30 Days Work...

Jay Levinson Conrad

Guerrilla Marketing in 30 Days Workbook

Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of...

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Jay Levinson Conrad

No B.S. Guide to Marketing to Leadi...

Dan S. Kennedy

No B.S. Guide to Marketing to Leading Edge Boomers & Seniors

For the next 20 years, roughly 10,000 citizens will hit medicare eligibility each and every day. Understanding their attitudes, interests, spending patterns, buying preferences and the emerging opportunities for profiting by targeted development and marketing of products and services to them is vital to the forward thinking entrepreneur and marketing executive. There is no product, service, industry or profession category unaffected by this demographic sea-change. The leading-edge boomer and...

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Dan S. Kennedy

Start Your Own Fashion Accessories...

Eileen Figure Sandlin

Start Your Own Fashion Accessories Business

Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale or establish their own online or traditional store. Our experts take them step by step from creating a business plan, to setting up a home workshop and office, exploring the market, managing finances, publicizing and advertising the business and much more. Industry professionals and...

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Eileen Figure Sandlin

No B.S. Guide to Brand-Building by...

Dan S. Kennedy

No B.S. Guide to Brand-Building by Direct Response

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can makefirst, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough,...

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Dan S. Kennedy

Start Your Own Online Coupon or Dai...

Rich Mintzer

Start Your Own Online Coupon or Daily Deal Business

Unlike old-school design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a...

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Rich Mintzer

Ultimate Guide to Pay-Per-Click Adv...

Richard Stokes

Ultimate Guide to Pay-Per-Click Advertising

Millions compete for exposure on Google, Yahoo!, and Bing, but 99% of them fail to get results. As the founder of leading digital intelligence firm, AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it.Since the publication of the first edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones  not just desktops....

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Richard Stokes

80/20 Sales and Marketing

Perry Marshall

80/20 Sales and Marketing

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market  then apply 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on...

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Perry Marshall

Taxpertise

Bonnie Lee

Taxpertise

Taxpayer champion and enrolled agent Bonnie Lee puts the IRS under the microscope and uncovers proven methods, and surprisingly simple strategies to minimize your taxable income, maximize deductions, and, ultimatelyadd thousands back to your business’ bottom line! Do you owe an insurmountable sum to the IRS? Pay pennies on the dollar. Secret formula the IRS uses to determine an acceptable offer is revealedPage 246 Save tax dollars simply by reorganizing your...

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Bonnie Lee

No B.S. Trust Based Marketing

Dan S. Kennedy

No B.S. Trust Based Marketing

 My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with vital insights.” -Harry S. Dent, Jr., author, The Great Crash AheadTrust Between Consumers and Businesses is GoneHere's How to Fix ItInternationally recognized...

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Dan S. Kennedy

Ultimate Guide to Optimizing Your W...

Jon Rognerud

Ultimate Guide to Optimizing Your Website

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information...

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Jon Rognerud

Guerrilla Social Media Marketing

Jay Levinson Conrad

Guerrilla Social Media Marketing

Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach,...

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Jay Levinson Conrad

Fashion Accessories Business

Eileen Figure Sandlin

Fashion Accessories Business

A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories businesses within the flourishing fashion industry. Learn how to create and sell your own accessories, buy wholesale accessories for resale, or establish your own online or traditional store! Providing insider advice, tips, and tricks along the way, our expert fashionistas take you...

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Eileen Figure Sandlin

Online Coupon or Daily Deal Busines...

Rich Mintzer

Online Coupon or Daily Deal Business

Unlike old-school design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to:Build an...

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Rich Mintzer

Tweet Naked

Scott Levy

Tweet Naked

Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner’s social media question — how can I make social media work for me? Levy’s solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social...

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Scott Levy

Success Secrets of the Social Media...

Mitch Meyerson

Success Secrets of the Social Media Marketing Superstars

Online marketing expert Mitch Meyerson presents you with an unmatched advantage into the world of social media  the priceless secrets, strategies, tactics and insights of more than 20 of today’s social media elite. Handpicked to cover almost every aspect of social media marketing, Meyerson and this distinguished team of experts open their playbooks and teach you how to create effective social media campaigns to cut through the clutter, reach out to millions and grow your...

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Mitch Meyerson

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