Маркетинг, PR
3584 кн.
A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of...
| Автор | Colin C. Law |
Michael Baldwin's <i>Just Add Water</i> is dedicated to putting the focus—and the power—of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. <i>Just Add Water</i> uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning...
| Автор | Michael Baldwin |
Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen? The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every...
| Автор | Tom Hopkins |
Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. While reading this sales fable, learn sales strategies used and recommended by members of the sales hall of fame including Zig Ziglar, Tom Hopkins and Scott McKain. In Sales Success, you will discover why sales success happens for the earnest student…and why it doesn’t for the rest. Come along with master storyteller, Mark Bowser, as he takes you on a journey of discovering ultimate...
| Автор | Mark Bowser |
The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way...
| Автор | Blair Singer |
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in...
| Автор | Jez Groom |
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of...
| Автор | Paul Dervan |
With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader:...
| Автор | David De Cremer |
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters . Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and...
| Автор | Matthew Dicks |
Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the...
| Автор | Doreen Pendgracs |
Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the playing field. Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field. The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters...
| Автор | Phil Edmonston |
This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages. A title for anyone interested in economics, the psychology of consumerism and progressive change. ...
| Автор | Wayne Ellwood |
There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about CRM's best practice and standards details. Instead, it introduces everything you want to know to be...
| Автор | Gerard Blokdijk |
In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including:Advice on shooting and selling stock photographyHow to get your work into picture librariesSuccessful strategies for wedding and portrait photographyInspirational, high-quality examples from top photographersTips on running your own photography business –This text refers to an out of print or unavailable...
| Автор | Steve Bavister |
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling...
| Автор | Edward Bernays |
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...
| Автор | Louis Cheskin |
Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who...
| Автор | Louis Cheskin |
Sales Management is concerned with all activities, processes and decisions involved in managing the sales function in an organization. It involves planning the selling program and implementing and controlling the personal selling effort of the firm. Sales management in the twenty-first century is characterized by Innovation fuels success in selling today. Sales effectiveness is enhanced through technology. Sales management must be smart and nimble and provide technology-centered solutions...
| Автор | Dr Jae K Shim |
It's no secret that many IT professionals hate presenting and are often very bad at it. Focusing on technical details and speaking in monotone, they can quickly lose their audiences' attention and interest. Effective presentation skills are critical to the careers of IT professionals and the proper utilization of corporate resources.The Broadband Connection will show IT professionals how to become articulate, effective, and persuasive speakers—no matter how difficult the...
| Автор | Alan Carroll |
Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.Momentum: How to Propel Your...
| Автор | Shama Hyder |
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for...
| Автор | Michael J. Maher |
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even...
| Автор | Shama Hyder |
Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience. <br><br>This book shows you how to fulfil the 3 duties of any presenter – to be interesting and engaging, to get your message across and to be authentic. It also...
| Автор | MICHAEL TRIGG |
What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How much more effective would that salesperson be in gathering client information and digging at core issues? <br><br>For the first time, Greg Bennett, a top sales trainer and coach for over 20 years, shares these strategies in "PsychSelling – The Secret Strategies of...
| Автор | Greg Bennett |