Маркетинг, PR
3584 кн.
How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in...
| Автор | Jez Groom |
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of...
| Автор | Paul Dervan |
With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader:...
| Автор | David De Cremer |
A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters . Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and...
| Автор | Matthew Dicks |
Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the...
| Автор | Doreen Pendgracs |
Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the playing field. Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field. The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters...
| Автор | Phil Edmonston |
This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages. A title for anyone interested in economics, the psychology of consumerism and progressive change. ...
| Автор | Wayne Ellwood |
There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about CRM's best practice and standards details. Instead, it introduces everything you want to know to be...
| Автор | Gerard Blokdijk |
In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including:Advice on shooting and selling stock photographyHow to get your work into picture librariesSuccessful strategies for wedding and portrait photographyInspirational, high-quality examples from top photographersTips on running your own photography business –This text refers to an out of print or unavailable...
| Автор | Steve Bavister |
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling...
| Автор | Edward Bernays |
Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...
| Автор | Louis Cheskin |
Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who...
| Автор | Louis Cheskin |
Sales Management is concerned with all activities, processes and decisions involved in managing the sales function in an organization. It involves planning the selling program and implementing and controlling the personal selling effort of the firm. Sales management in the twenty-first century is characterized by Innovation fuels success in selling today. Sales effectiveness is enhanced through technology. Sales management must be smart and nimble and provide technology-centered solutions...
| Автор | Dr Jae K Shim |
It's no secret that many IT professionals hate presenting and are often very bad at it. Focusing on technical details and speaking in monotone, they can quickly lose their audiences' attention and interest. Effective presentation skills are critical to the careers of IT professionals and the proper utilization of corporate resources.The Broadband Connection will show IT professionals how to become articulate, effective, and persuasive speakers—no matter how difficult the...
| Автор | Alan Carroll |
Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.Momentum: How to Propel Your...
| Автор | Shama Hyder |
Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for...
| Автор | Michael J. Maher |
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even...
| Автор | Shama Hyder |
Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience. <br><br>This book shows you how to fulfil the 3 duties of any presenter – to be interesting and engaging, to get your message across and to be authentic. It also...
| Автор | MICHAEL TRIGG |
What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How much more effective would that salesperson be in gathering client information and digging at core issues? <br><br>For the first time, Greg Bennett, a top sales trainer and coach for over 20 years, shares these strategies in "PsychSelling – The Secret Strategies of...
| Автор | Greg Bennett |
This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more.<br><br>It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong):<br><br>* sit downs<br><br>* stand...
| Автор | Allan Bonner |
Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will discover the ins and outs of running a successful online business through the 7 proven trust strategies that have helped take thousands of online businesses to the next level.<br><br>Discover how you can leverage this information to build valuable, long-lasting relationships with your customers that you never...
| Автор | Garrett M.D. Pierson |
– Do you want to develop better relationships with your shareholders?<br>– Do you want to improve your company website?<br>– Do you want to engage better with the financial community?<br>– Do you want to increase the market capitalization of your company?<br>– Do you want to benchmark your Investor Relations Practices against your peers?<br><br>If you answered, yes to any of the above questions, then you came to the right place!<br><br>A...
| Автор | Mohamed Sr. Isa |
Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling...
| Автор | Neal Schaffer |
Lucille Orr has owned more than a dozen successful enterprises. She educates, inspires and assists others to open their own businesses through her business networks, motivational books, seminars and radio programs. John Rich has travelled extensively, owned businesses and teaches networking, sales and customer service techniques. Together they share their combined business expertise, knowledge and networking experiences in this valuable book. <br><br>'Networking...
| Автор | John Rich |