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Non-Obvious 2018 Edition

Rohit Bhargava

Non-Obvious 2018 Edition

–The ALL-NEW 2018 Edition of the best selling Non-Obvious Trend Report series coming December 5, 2017! –The Non-Obvious series is an annual trend report featuring 15 updated predictions every year on top trends likely to affect business and consumer behaviour in the upcoming year. The research and book has been a Wall Street Journal bestseller and Axiom Book Award Winner and the insights have been viewed and shared online more...

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Rohit Bhargava

Black Ops Advertising

Mara Einstein

Black Ops Advertising

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed.Black Ops Advertising dissects this rapid rise of sponsored content,” a strategy whereby...

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Mara Einstein

Non-Obvious 2017 Edition

Rohit Bhargava

Non-Obvious 2017 Edition

The ALL NEW 2017 edition of the Wall Street Journal bestseller Non-Obvious featuring 15 NEW trends and updated ratings of over 60 previously predicted trends!What unexpected insights can a holographic Holocaust survivor and a Japanese film about soy sauce offer us about career development?How do self-repairing airplane wings, touch-enabled “skinterface” tattoos and smart locks predict the next trillion dollar industry?What can the surprising popularity of an odd Norwegian TV show and the rise of...

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Rohit Bhargava

Orchestrating Experiences

Chris Risdon

Orchestrating Experiences

A playbook of best practices, tools and frameworks that shows you how to:Connect and create an engaging customer experience across all your channels and touchpoints (cross–channel or omni–channel experience)Create seamless brand experience for customers as they move through your various online and (offline channels, call center to website, etc)Collaborate effectively with the right people across functions and product lines to design...

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Chris Risdon

Team Code of Honor

Blair Singer

Team Code of Honor

Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is called The Code of Honor. We hear of these Codes when we think of things like The Ten Commandments, the Marine Corps or the Constitution. Yet if sales is the number one skill in business, number two has to be the ability to bring ordinary people...

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Blair Singer

Writing Winning Business Plans

Garrett Sutton

Writing Winning Business Plans

To win in business requires a winning business plan. To write a winning business plan requires reading Garrett Sutton’s dynamic book on the topic. Writing Winning Business Plans provides the insights and the direction on how to do it well and do it right.Rich Dad/Poor Dad author Robert Kiyosaki says, “The first step in business is a great business plan. It must be a page turner that hooks and holds a potential investor. Garrett Sutton’s Writing Winning Business...

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Garrett Sutton

Bitcoin for Nonmathematicians:

Slava Gomzin

Bitcoin for Nonmathematicians:

It's thoughtless to start using something you don't trust. It's difficult to start trusting something you don't understand. Bitcoin for Nonmathematicians contains answers to the following questions: how bitcoin is different from other payment systems, and why we can trust cryptocurrencies. The book compares bitcoin with its predecessors and competitors, and demonstrates the benefits of cryptocurrency over any other existing methods of payments. Bitcoin for Nonmathematicians...

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Slava Gomzin

Snap

Patti Wood

Snap

From business meetings to social events to first dates to job interviews, we all encounter new people every day. Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to...

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Patti Wood

A Practical Guide to Airline Custom...

Colin C. Law

A Practical Guide to Airline Customer Service

A Practical Guide to Airline Customer Service is written for airline executives and undergraduate students who are preparing for a career in the airline service industry. Those working in similar functions and fields can also benefit from this book. This book primarily focuses on the importance of customer service in the airline industry. This includes basic airline operations and essential communication skills, and how airline service agents interact with passengers at every contact point of...

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Colin C. Law

Just Add Water

Michael Baldwin

Just Add Water

Michael Baldwin's Just Add Water is dedicated to putting the focus—and the power—of every presentation back where it belongs: with the presenter. It is a rediscovery of how to transform dense, ineffective presentations into ones that can actually inspire: clarify thinking, improve the quality of decision-making, and close deals. Just Add Water uses a unique teaching method called cognitive short-cutting: leveraging known concepts to shorten the learning...

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Michael Baldwin

How to Master the Art of Selling Fi...

Tom Hopkins

How to Master the Art of Selling Financial Services

Whether you’re a financial services expert or novice, you understand the business. You’ve worked hard to gain your product knowledge. You watch industry trends. But, do you know how to talk to clients so they’ll listen? The Art of Selling Financial Services depends upon the collaboration of listing and understandably communicating to clients. Learning how to quickly gain the trust of others, get them to like you, take your advice, and become long-term clients is the foundation for every...

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Tom Hopkins

Sales Success

Mark Bowser

Sales Success

Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. While reading this sales fable, learn sales strategies used and recommended by members of the sales hall of fame including Zig Ziglar, Tom Hopkins and Scott McKain. In Sales Success, you will discover why sales success happens for the earnest student…and why it doesn’t for the rest. Come along with master storyteller, Mark Bowser, as he takes you on a journey of discovering ultimate...

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Mark Bowser

Sales Dogs

Blair Singer

Sales Dogs

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad how-to” Advisory series to teach in a very fun and impactful way...

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Blair Singer

Ripple

Jez Groom

Ripple

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can have wide-reaching effects in the real world. By applying behavioural science in your working life, you can have positive ripple effects on the world around you. While nudging is now commonplace in...

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Jez Groom

Run with Foxes

Paul Dervan

Run with Foxes

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale. Run With Foxes is a blistering, must-read collection of...

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Paul Dervan

Leadership by Algorithm

David De Cremer

Leadership by Algorithm

With artificial intelligence on the rise, the way we run our organisations will change—and drastically. But what exactly will that future look like? And who will take the leading role: machines or people? In this compelling new book, leading management guru David De Cremer identifies the key areas where algorithms will collide with human skills, and assesses the likely outcomes. Will your next boss be a robot? Can an AI boss display the human qualities that define a good leader:...

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David De Cremer

Storyworthy

Matthew Dicks

Storyworthy

A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters . Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and...

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Matthew Dicks

Before You Say Yes ...

Doreen Pendgracs

Before You Say Yes ...

Doreen Pendgracs has sat on various boards of directors for the past twenty-five years. During that time, she has gleaned valuable information that she shares in an easy-to-understand, conversational style for novices and seasoned members alike. Whether you’re asked to sit on a trade union board, a non-profit board for a community group or church, a business-focused board of an association or chamber of commerce, or the board of a charitable organization, Before You Say Yes … gives you the...

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Doreen Pendgracs

The Art of Complaining

Phil Edmonston

The Art of Complaining

Defective cars, contaminated food, insurance company abuses, botched vacations, or government errors and indifference. The Art of Complaining evens the playing field. Most people hate to complain and so they will put up with defective cars, contaminated food, insurance company abuses, botched vacations, and government errors and indifference. The Art of Complaining evens the playing field. The Art of Complaining gives readers an arsenal of successful complaint tactics and claim letters...

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Phil Edmonston

The No-Nonsense Guide to Degrowth a...

Wayne Ellwood

The No-Nonsense Guide to Degrowth and Sustainability

This guide explores the idea of economic growth, tracing its history and questioning why it has become so unchallengeable and powerful when unlimited growth in a finite world is ultimately impossible. It illustrates how economics based on degrowth can be turned into a positive and how we can arrive at new levels of environmental sustainability without having turning the clock back to the Dark Ages. A title for anyone interested in economics, the psychology of consumerism and progressive change. ...

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Wayne Ellwood

CRM 100 Success Secrets - 100 Most...

Gerard Blokdijk

CRM 100 Success Secrets - 100 Most Asked Questions on Customer Relationship Management Software, Solutions, Systems, Applications and Services

There has never been a CRM manual like this. 100 Success Secrets is not about the ins and outs of CRM. Instead, it answers the top 100 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you exactly how to deal with those questions, with tips that have never before been offered in print. This book is also not about CRM's best practice and standards details. Instead, it introduces everything you want to know to be...

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Gerard Blokdijk

Making Money from Photography in Ev...

Steve Bavister

Making Money from Photography in Every Conceivable Way

In this comprehensive manual, Steve Bavister gives an invaluable insight into the business of being a photographer, with tips and examples of how to take great pictures in every genre, including:Advice on shooting and selling stock photographyHow to get your work into picture librariesSuccessful strategies for wedding and portrait photographyInspirational, high-quality examples from top photographersTips on running your own photography business –This text refers to an out of print or unavailable...

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Steve Bavister

Propaganda

Edward Bernays

Propaganda

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling...

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Edward Bernays

Color For Profit

Louis Cheskin

Color For Profit

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...

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Louis Cheskin

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