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Market Segmentation. How to Do It a...

Malcolm McDonald

Market Segmentation. How to Do It and How to Profit from It

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of...

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Malcolm McDonald

The Handbook of Online and Social M...

Ray Poynter

The Handbook of Online and Social Media Research. Tools and Techniques for Market Researchers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research....

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Ray Poynter

Managing Customers Through Economic...

John McKean

Managing Customers Through Economic Cycles

Whether you are a global Fortune 500 organization or a small business Managing Customers Through Economic Cycles show you how to optimize your business's sales and marketing approaches specific to survive and thrive in each economic cycle and transition. «The business case for continuing to invest in service and innovation can be compromised by an economic downturn. McKean clearly lays out the case for weathering the economic storm by achieving a careful balance of investment in the areas that...

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John McKean

Business Intelligence. The Effectiv...

Corine Cohen

Business Intelligence. The Effectiveness of Strategic Intelligence and its Impact on the Performance of Organizations

Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the...

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Corine Cohen

The Marketer's Handbook. Reassessin...

Laurie Young

The Marketer's Handbook. Reassessing Marketing Techniques for Modern Business

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective...

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Laurie Young

Intelligente Werbung, Exzellentes M...

Christiian Zich

Intelligente Werbung, Exzellentes Marketing. Ein Praktischer Leitfaden zu Kundenpsychologie und Neuromarketing, Prozessen und Partnermanagement

Dieses Buch richtet sich an Marketingverantwortliche und Agenturen. Es bietet eine pragmatische Vorgehensweise fur die Erstellung von «Advertisements that sell»: – ein Reifegradmodell (Basic, Managed, Advanced, Excellent), anhand dessen jeder Mitarbeiter und jede Fuhrungskraft schnell feststellen kann, wie gut die Marketingorganisation wirklich ist und ob noch unentdeckte Reserven in ihr stecken, und – ein Referenzmodell, an dem jeder Marketer seine Ablaufe und Strukturen spiegeln kann, um...

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Christiian Zich

Risk Communication. A Handbook for...

Lundgren Regina E.

Risk Communication. A Handbook for Communicating Environmental, Safety, and Health Risks

A fully updated handbook on effectively communicating environmental, safety, and health risks Written by two well-known risk practitioners with over twenty-five years' experience in the field, this fully updated Fifth Edition of Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks offers sound, scientific research with practical, hands-on advice for those in the public and private sectors. Highly accessible and easy to understand, this must-read includes...

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Lundgren Regina E.

Transforming Private Landlords. hou...

Crook Tony

Transforming Private Landlords. housing, markets and public policy

This book explores the origins, extent and implications of this revival in the fortunes of private landlordism. It presents an in-depth, scholarly analysis of private landlords, the rationales for and ways in which governments have sought to revitalise investment in residential lettings, and their success in doing so. It also assesses the extent to which landlordism has been transformed in recent years and the lessons for policy that can be learned from this experience. The book draws on the...

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Crook Tony

Retail Marketing and Branding. A De...

Perrey Jesko

Retail Marketing and Branding. A Definitive Guide to Maximizing ROI

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book...

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Perrey Jesko

Enterprise Risk Management and COSO...

Mair William C.

Enterprise Risk Management and COSO. A Guide for Directors, Executives and Practitioners

Praise for Enterprise Risk Management and COSO: A Guide for Directors, Executives, and Practitioners «Enterprise Risk Management and COSO is a comprehensive reference book that presents core management of risk tools in a helpful and organized way. If you are an internal auditor who is interested in risk management, exploring this book is one of the best ways to gain an understanding of enterprise risk management issues.» —Naly de Carvalho, FSA Times «This book represents a unique guide on how to...

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Mair William C.

Global Property Investment. Strateg...

Hartzell David

Global Property Investment. Strategies, Structures, Decisions

Developments in the sophistication of global real estate markets mean that global real estate investment is now being executed professionally. Thanks to academic enquiry, professional analysis and entrepreneurial activity, backed by the globalisation of all investment activity, there is now an available body of material which forms the basis of this scholarly but practical summary of the new state of this art. The measurement, benchmarking, forecasting and quantitative management techniques...

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Hartzell David

Foreign Corrupt Practices Act Compl...

Biegelman Martin T.

Foreign Corrupt Practices Act Compliance Guidebook. Protecting Your Organization from Bribery and Corruption

Foreign Corrupt Practices Act Compliance Guidebook shows readers how the Foreign Corrupt Practices Act (FCPA) has grown to critical importance to any U.S. company that does business in a global environment, as well as foreign companies that supply or have agency agreements with U.S. companies. It provides an overview of the business risks and guidance on spotting potential red flags regarding FCPA violation. Business professionals are provided with practical guidance on managing FCPA...

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Biegelman Martin T.

Fraud Auditing and Forensic Account...

Singleton Aaron J.

Fraud Auditing and Forensic Accounting

Praise for the Fourth Edition of Fraud Auditing and Forensic Accounting «Tommie and Aaron Singleton have made important updates to a book I personally rely very heavily upon: Fraud Auditing and Forensic Accounting (FAFA). In the newest edition, they take difficult topics and explain them in straightforward actionable language. All my students benefitted from reading the third edition of the FAFA to better understand the issues and area of fraud and forensic accounting. With their singular focus...

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Singleton Aaron J.

Cost of Capital. Workbook and Techn...

Grabowski Roger J.

Cost of Capital. Workbook and Technical Supplement

Praise for Fourth Edition of Cost of Capital Workbook and Technical Supplement "Pratt and Grabowski went the extra mile to supplement their magnum opus by providing this Workbook and Technical Supplement. As a finance professor for many years, I know from experience that students and teachers really value supplements to textbooks. It allows the teacher to help the student to review and apply what was presented in the text, and the PowerPoints are a great service to teachers in course...

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Grabowski Roger J.

Urban Design in the Real Estate Dev...

Adams Richards David

Urban Design in the Real Estate Development Process

Urban design enables better places to be created for people and is thus seen in Urban Design in the Real Estate Development Process as a place-making activity, rather than the application of architectural aesthetics. Urban design policy can change the 'decision environment' of developers, financiers, designers and other actors in the real estate development process to make them take place-making more seriously. This book reports diverse international experience from Europe and North America on...

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Adams Richards David

Anti-Fraud Risk and Control Workboo...

Goldmann Peter

Anti-Fraud Risk and Control Workbook

Proven guidance for fraud detection and prevention in a practical workbook format An excellent primer for developing and implementing an anti-fraud program, Anti-Fraud Risk and Control Workbook engages readers in an absorbing self-paced learning experience to develop familiarity with the practical aspects of fraud detection and prevention. Whether you are an internal or external auditor, accountant, senior financial executive, accounts payable professional, credit manager, or financial services...

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Goldmann Peter

Managing Corporate Social Responsib...

Coombs W. Timothy

Managing Corporate Social Responsibility. A Communication Approach

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating...

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Coombs W. Timothy

The Sponsorship Handbook. Essential...

Fenton William

The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. «Everyone in the sponsorship industry, from the biggest events and...

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Fenton William

Joining Forces. Making One Plus One...

Marks Mitchell Lee

Joining Forces. Making One Plus One Equal Three in Mergers, Acquisitions, and Alliances

If 75 percent of all mergers fail, what makes the other 25 percent succeed? Mergers, acquisitions, and alliances are more vital today than ever before in driving business success. This indispensible guide offers proven strategies and sound solutions to the multitude of integration issues that inevitably arise, and shows how to create a combined business that meets its strategic and financial objectives, competes better, and offers personal and organizational enhancements. Dubbed «merger mavens»...

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Marks Mitchell Lee

Audit and Accountancy Pitfalls. A C...

Hindson Moira

Audit and Accountancy Pitfalls. A Casebook for Practising Accountants, Lawyers and Insurers

Avoiding Audit Pitfalls offers real case studies covering a comprehensive range of challenges and mistakes that any accountant can make during the course of their career. Focusing on everyday mistakes and failures common to auditors in all territories worldwide, the book will cover audit failures that have led to fraud going undetected as well as failure to accurately assess a firm's ability to continue. This book will appeal not only to general accountants and auditors but also to forensic...

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Hindson Moira

The Marketing Century. How Marketin...

CIM The

The Marketing Century. How Marketing Drives Business and Shapes Society

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than...

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CIM The

Handbook of Corporate Performance M...

Bourne Pippa

Handbook of Corporate Performance Management

A corporate performance management system can transform your business – but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help translate your strategy into action and make you aware of the pitfalls to be avoided. The Handbook of Corporate Performance Management takes a practical approach, offering guidance on what works, tools to use, and how leadership makes an essential contribution to success. THE BOOK IS BROADLY DIVIDED...

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Bourne Pippa

The Brand Gym. A Practical Workout...

Taylor David

The Brand Gym. A Practical Workout to Gain and Retain Brand Leadership

This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 «workouts» that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100...

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Taylor David

Mastering IDEAScript. The Definitiv...

Mueller John Paul

Mastering IDEAScript. The Definitive Guide

With approximately 44,000 users in the U.S. and Canada, as well as 42,000 in Europe, IDEA software has become a leading provider of data analysis software for use by auditors and accountants. Written to provide users with a quick access guide for optimal use of IDEAScript, Mastering IDEAScript: The Definitive Guide is IDEA's official guide to mastering IDEAScript, covering essential topics such as Introducing IDEAScript, Understanding the Basics of IDEAScript Editor, Designing Structured...

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Mueller John Paul

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