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Greentailing and Other Revolutions...

Neil Stern Z.

Greentailing and Other Revolutions in Retail. Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

An introduction to greentailing and the five other biggest trends in the retail business In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will force both suppliers and retailers alike in every...

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Neil Stern Z.

Just Ask a Woman. Cracking the Code...

Mary Quinlan Lou

Just Ask a Woman. Cracking the Code of What Women Want and How They Buy

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to...

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Mary Quinlan Lou

What's the Secret?. To Providing a...

John R. DiJulius, III

What's the Secret?. To Providing a World-Class Customer Experience

What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and a wealth of proven best practices, author John DiJulius will show you how your company can emulate the world's best customer service providers.

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John R. DiJulius, III

Life After the 30-Second Spot. Ener...

Joseph Jaffe

Life After the 30-Second Spot. Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such...

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Joseph Jaffe

Subliminal Persuasion. Influence &...

Dave Lakhani

Subliminal Persuasion. Influence & Marketing Secrets They Don't Want You To Know

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that...

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Dave Lakhani

Competing in a Service Economy. How...

Anders Gustafsson

Competing in a Service Economy. How to Create a Competitive Advantage Through Service Development and Innovation

Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic...

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Anders Gustafsson

And Now a Few Laughs from Our Spons...

Larry Oakner

And Now a Few Laughs from Our Sponsor. The Best of Fifty Years of Radio Commercials

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer...

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Larry Oakner

Your Internet Cash Machine. The Ins...

Joe Vitale

Your Internet Cash Machine. The Insiders' Guide to Making Big Money, Fast!

Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now.

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Joe Vitale

Inspired Marketing!. The Astonishin...

Joe Vitale

Inspired Marketing!. The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart

Inspired Marketing! presents the inside secrets of today?s most successful marketers. If you sell anything, this handy, practical, rainmaking guide reveals a new way to sell without resorting to hype, scare tactics, or manipulation using an amazing step-based model anyone can apply. If you?re a salesperson or marketer who knows that the old tactics no longer work and that long-term success requires fresh ideas, this is the perfect guide for you.

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Joe Vitale

Whale Hunting. How to Land Big Sale...

Tom Searcy

Whale Hunting. How to Land Big Sales and Transform Your Company

Using the ancient Inuit whale hunt as a metaphor for big sales, Whale Hunting gives you a clear nine-phase model for successfully finding, landing, and harvesting whale-sized sales accounts—the kind of sales that transform your business. Here, you’ll learn how to turn the dangerous endeavor of selling to large companies and big contracts into a strategy for continued success and growth. Stop wasting time with little accounts and start landing monster accounts.

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Tom Searcy

Predicting Market Success. New Ways...

Robert Passikoff

Predicting Market Success. New Ways to Measure Customer Loyalty and Engage Consumers With Your Brand

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.» —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation «In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success....

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Robert Passikoff

Why CRM Doesn't Work. How to Win by...

Frederick Newell

Why CRM Doesn't Work. How to Win by Letting Customers Manange the Relationship

CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows...

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Frederick Newell

Differentiate or Die. Survival in O...

Джек Траут

Differentiate or Die. Survival in Our Era of Killer Competition

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

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Джек Траут

The Way of the Dog. The Art of Maki...

Geoff Burch

The Way of the Dog. The Art of Making Success Inevitable

The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success. Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When...

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Geoff Burch

America's Corner Store. Walgreen's...

John Bacon U.

America's Corner Store. Walgreen's Prescription for Success

Praise for America's Corner Store «Who would have thought the story of a drugstore chain could encompass so much vital and fascinating American history? With superb storytelling skills, John Bacon gives us a vivid and insightful chronicle of matters both large and small, from the birth of the milkshake to the rise of America's consumer culture. America's Corner Store is a genuine treat.» -James Tobin the National Book Critics' Circle–Award winner, and author of To Conquer the Air: The Wright...

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John Bacon U.

The Great Formula. for Creating Max...

Mark Joyner

The Great Formula. for Creating Maximum Profit with Minimal Effort

Praise for THE GREAT FORMULA «This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one.» —David Garfinkel, author, Customers on Demand «Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece.» —Dr. Mani Sivasubramanian, infopreneur and...

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Mark Joyner

Marketing Automation. Practical Ste...

Jeff LeSueur

Marketing Automation. Practical Steps to More Effective Direct Marketing

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers–the lifeblood of every business–than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of...

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Jeff LeSueur

Sales 2.0. Improve Business Results...

Anneke Seley

Sales 2.0. Improve Business Results Using Innovative Sales Practices and Technology

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows...

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Anneke Seley

The Silent Salesmen. Guaranteed Str...

Mitch Carson

The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products

How to create a successful promotional product campaign for any business According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In The Silent Salesmen, Carson introduces his proven, simple promotional product strategies that are guaranteed to increase sales and profits. Business owners and marketers will discover step-by-step tips...

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Mitch Carson

Taming the Search-and-Switch Custom...

Jill Griffin

Taming the Search-and-Switch Customer. Earning Customer Loyalty in a Compulsion-to-Compare World

Praise for Taming the Search-and-Switch Customer «What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a...

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Jill Griffin

The Mary Kay Way. Timeless Principl...

Mary Ash Kay

The Mary Kay Way. Timeless Principles from America's Greatest Woman Entrepreneur

The Mary Kay Way: Timeless Principles from America's Greatest Woman Entrepreneur is back in print and updated to reflect developments in today’s business environment for the modern entrepreneur. You will find inspiration and real, proven success principles that represents the forty-five year old success story of Mary Kay Ash, founder Mary Kay, Inc., the cosmetics company that provides women with unlimited opportunities for success. A foreword by Mary Kay’s grandson, also a company executive,...

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Mary Ash Kay

Sales Therapy. Effective Selling fo...

Grant Leboff

Sales Therapy. Effective Selling for the Small Business Owner

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and...

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Grant Leboff

Honesty Sells. How To Make More Mon...

Steven Gaffney

Honesty Sells. How To Make More Money and Increase Business Profits

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition… PRAISE FOR HONESTY SELLS «I've been in the field of sales leadership for twenty-four years with a major organization. I've recruited, trained, and developed thousands of salespeople over...

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Steven Gaffney

Customer Winback. How to Recapture...

Jill Griffin

Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire...

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Jill Griffin

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