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Customer Winback. How to Recapture...

Jill Griffin

Customer Winback. How to Recapture Lost Customers--And Keep Them Loyal

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire...

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Jill Griffin

Do-It-Yourself Advertising and Prom...

Fred Hahn E.

Do-It-Yourself Advertising and Promotion. How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

Praise for the Second Edition «Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.» -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes...

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Fred Hahn E.

Winning At Retail. Developing a Sus...

Neil Stern Z.

Winning At Retail. Developing a Sustained Model for Retail Success

Praise for Winning At Retail «Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you.» -Jim Rand, Senior Vice President of Business Development, McDonald's...

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Neil Stern Z.

Energize Growth Now. The Marketing...

Lisa Nirell

Energize Growth Now. The Marketing Guide to a Wealthy Company

A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't...

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Lisa Nirell

Silver Bullet Selling. Six Critical...

G.A. Bartick

Silver Bullet Selling. Six Critical Steps to Opening More Relationships and Closing More Sales

Based on ten years of extensive research and interviews with thousands of top sales performers in a variety of industries, Silver Bullet Selling reveals the secrets all great sales professionals have in common. It's not what you say that determines your success in sales; it?s how you execute the sales process to create a unique buying experience for customers. This book shows you how to apply the silver bullet selling method to launch your sales through the roof. Read it, and fire away at the...

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G.A. Bartick

The Do-It-Yourself Lobotomy. Open Y...

Tom Monahan

The Do-It-Yourself Lobotomy. Open Your Mind to Greater Creative Thinking

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his...

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Tom Monahan

Passionate and Profitable. Why Cust...

Lior Arussy

Passionate and Profitable. Why Customer Strategies Fail and Ten Steps to Do Them Right!

"I’ve always said that education without execution is just entertainment – and Lior illustrates this beautifully in his book. It is important to learn HOW to implement a successful Customer focus strategy and you need knowledge and process to do it well. Read this book and learn."–Tim Sanders, Author of «Love is The Killer App» «Lior brings original thought to the world of business, ideas drawn from reality, based on solid observations with the clear objective of helping people make money. Read...

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Lior Arussy

Balanced Brand. How to Balance the...

John Foley

Balanced Brand. How to Balance the Stakeholder Forces That Can Make Or Break Your Business

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and...

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John Foley

Public Relations in Asia Pacific. C...

Anne Peirson-Smith

Public Relations in Asia Pacific. Communicating Effectively Across Cultures

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for...

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Anne Peirson-Smith

The Irresistible Offer. How to Sell...

Mark Joyner

The Irresistible Offer. How to Sell Your Product or Service in 3 Seconds or Less

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than «old» marketing. This new way is The Irresistible Offer. «The Irresistible Offer is the missing link in many marketing...

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Mark Joyner

Digital Marketing. Global Strategie...

Vijay Mahajan

Digital Marketing. Global Strategies from the World's Leading Experts

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and...

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Vijay Mahajan

Powerlines. Words That Sell Brands,...

Steve Cone

Powerlines. Words That Sell Brands, Grip Fans, and Sometimes Change History

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of...

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Steve Cone

The Findability Formula. The Easy,...

Heather Lutze F.

The Findability Formula. The Easy, Non-Technical Approach to Search Engine Marketing

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written...

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Heather Lutze F.

Herd. How to Change Mass Behaviour...

Mark Earls

Herd. How to Change Mass Behaviour by Harnessing Our True Nature

"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.» —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that...

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Mark Earls

Marketing Calculator. Measuring and...

Guy Powell R.

Marketing Calculator. Measuring and Managing Return on Marketing Investment

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. They will be able to significantly improve their tactical and strategic decision-making and finally be able to respond to John Wannamachers' «half of my advertising is wasted;...

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Guy Powell R.

Hypnotic Writing. How to Seduce and...

Joe Vitale

Hypnotic Writing. How to Seduce and Persuade Customers with Only Your Words

Discover the secrets of written persuasion! «The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius.» -Joseph Sugarman, author of Triggers «I've read countless book on persuasion, but none...

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Joe Vitale

The New Science of Selling and Pers...

William Brooks T.

The New Science of Selling and Persuasion. How Smart Companies and Great Salespeople Sell

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives,...

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William Brooks T.

The Seven Lost Secrets of Success....

Joe Vitale

The Seven Lost Secrets of Success. Million Dollar Ideas of Bruce Barton, America's Forgotten Genius

Praise for The Seven Lost Secretsof Success «Buy this book, apply these secrets, and your prosperity will be assured.» -Dan McComas, President, Dan McComas Associates, Marketing & Management Consultants «This breakthrough book, based on the ideas of a forgotten genius, will help smart marketers increase their effectiveness a minimum of fivefold.» -Bruce David, publisher of Starting Smart «The principles are sound and sensible and guaranteed to help any businessperson make more money. Since 99.9...

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Joe Vitale

IdeaWise. How to Transform Your Ide...

Fraser Seitel

IdeaWise. How to Transform Your Ideas into Tomorrow's Innovations

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and...

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Fraser Seitel

Your Gut is Still Not Smarter Than...

Kevin Clancy

Your Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and Profits

Praise for Your Gut Is Still Not Smarter Than Your Head «Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth.» -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of...

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Kevin Clancy

Pow! Right Between the Eyes. Profit...

Andy Nulman

Pow! Right Between the Eyes. Profiting from the Power of Surprise

Pow! Radical new methods for reaching jaded, cynical consumers Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a «Who cares?» and a «Holy cow!» Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get...

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Andy Nulman

The 7-Step System to Building a $1,...

Joe Rubino

The 7-Step System to Building a $1,000,000 Network Marketing Dynasty. How to Achieve Financial Independence through Network Marketing

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business,...

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Joe Rubino

Stop Acting Like a Seller and Start...

Jerry Acuff

Stop Acting Like a Seller and Start Thinking Like a Buyer. Improve Sales Effectiveness by Helping Customers Buy

Praise for stop acting like a seller and Start Thinking Like a Buyer «Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer.» —Theresa Martinez, Brand Director, Roche Laboratories «This book...

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Jerry Acuff

The Brand Who Cried Wolf. Deliver o...

Scott Deming

The Brand Who Cried Wolf. Deliver on Your Company's Promise and Create Customers for Life

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of...

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Scott Deming

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