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Color For Profit

Louis Cheskin

Color For Profit

Published in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of...

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Louis Cheskin

Why People Buy

Louis Cheskin

Why People Buy

Why People Buy is a seminal book to understanding why certain products have appeal in the markerplace.Cheskin was one of the first marketers to use customer-centric methods, and to value direct customer input above marketers’ expectations or guesses about customers' needs.Acknowledging the irrational elements of human behavior, Cheskin brought psychoanalysis and Gestalt theory to marketing. He gained fame for predicting the failure of the Edsel and berated researchers and executives who...

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Louis Cheskin

Sales Management: Products and Serv...

Dr Jae K Shim

Sales Management: Products and Services

Sales Management is concerned with all activities, processes and decisions involved in managing the sales function in an organization. It involves planning the selling program and implementing and controlling the personal selling effort of the firm. Sales management in the twenty-first century is characterized by Innovation fuels success in selling today. Sales effectiveness is enhanced through technology. Sales management must be smart and nimble and provide technology-centered solutions...

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Dr Jae K Shim

The Broadband Connection

Alan Carroll

The Broadband Connection

It's no secret that many IT professionals hate presenting and are often very bad at it. Focusing on technical details and speaking in monotone, they can quickly lose their audiences' attention and interest. Effective presentation skills are critical to the careers of IT professionals and the proper utilization of corporate resources.The Broadband Connection will show IT professionals how to become articulate, effective, and persuasive speakersno matter how difficult the...

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Alan Carroll

Momentum

Shama Hyder

Momentum

Searching for clarity amidst the chaos of digital marketingplus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.Momentum: How to Propel Your...

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Shama Hyder

7L: The Seven Levels of Communicati...

Michael J. Maher

7L: The Seven Levels of Communication

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for...

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Michael J. Maher

The Zen of Social Media Marketing

Shama Hyder

The Zen of Social Media Marketing

The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millenniumand the digital marketing agethe first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even...

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Shama Hyder

Blow Your Own Horn: Successful Powe...

MICHAEL TRIGG

Blow Your Own Horn: Successful Powerful Presenting

Communicating is arguably the most important skill in life. Making a presentation is one of the most powerful ways of engaging with other human beings, yet often challenging and frequently nerve wracking. Too many over rely on Powerpoint to get their message across, and utterly fail to engage or connect with their audience. This book shows you how to fulfil the 3 duties of any presenter – to be interesting and engaging, to get your message across and to be authentic. It also...

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MICHAEL TRIGG

PsychSelling - The Secret Strategie...

Greg Bennett

PsychSelling - The Secret Strategies of the Psychiatrist Applied to Sales

What if a salesperson could learn the strategies, techniques, and control methods of a psychiatrist and apply them to sales? How different would that salesperson be from the "typical seller"? How much more effective would that salesperson be in gathering client information and digging at core issues? For the first time, Greg Bennett, a top sales trainer and coach for over 20 years, shares these strategies in "PsychSelling – The Secret Strategies of...

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Greg Bennett

The Bonner Business Series â Medi...

Allan Bonner

The Bonner Business Series â Media Relations

This definitive text at several leading Universities and Colleges is journalism in reverse. It demystifies public affairs, starting with examining your news value and working through media lists, press releases, news conferences and keeping reporters coming back for more. It uses the proven SOCKO system for message generation, and takes you through the media venues you may encounter (including when things go wrong): * sit downs * stand...

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Allan Bonner

The Trust Factor

Garrett M.D. Pierson

The Trust Factor

Scott Brandley and Garrett Pierson share their top strategies to making more money and building Trust online in this content-packed book for online entrepreneurs. You will discover the ins and outs of running a successful online business through the 7 proven trust strategies that have helped take thousands of online businesses to the next level. Discover how you can leverage this information to build valuable, long-lasting relationships with your customers that you never...

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Garrett M.D. Pierson

A Review of IR Practices in Bahrain

Mohamed Sr. Isa

A Review of IR Practices in Bahrain

– Do you want to develop better relationships with your shareholders? – Do you want to improve your company website? – Do you want to engage better with the financial community? – Do you want to increase the market capitalization of your company? – Do you want to benchmark your Investor Relations Practices against your peers? If you answered, yes to any of the above questions, then you came to the right place! A...

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Mohamed Sr. Isa

Maximizing LinkedIn for Sales and S...

Neal Schaffer

Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling...

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Neal Schaffer

Networking Games - Making Profitabl...

John Rich

Networking Games - Making Profitable Connections

Lucille Orr has owned more than a dozen successful enterprises. She educates, inspires and assists others to open their own businesses through her business networks, motivational books, seminars and radio programs. John Rich has travelled extensively, owned businesses and teaches networking, sales and customer service techniques. Together they share their combined business expertise, knowledge and networking experiences in this valuable book. 'Networking...

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John Rich

Selling Is Everything

G.F. Tanham

Selling Is Everything

Selling is everything delivers as no other book to share how we all purchase everything in our lives, personally and professionally. Understanding other people's desire to get "What's in it for me?" is the most important key to selling and this book delivers on how. In this book you will learn: How each of us uses the same buying process for every purchase be it goods, services, ideas, relationships, friendships, passions or desires....

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G.F. Tanham

The Power of Loyalty

Roger Brooks B.

The Power of Loyalty

Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers the best practices and proven techniques from more than 12 customer loyalty leaders including: Chase, JetBlue,Verizon, Subway, Starbucks, Nordstrom, Wegman's, T.G.I. Friday's, CVS/pharmacy, Bank of Montreal, Saks Fifth Avenue and Men's Wearhouse. He provides a comprehensive 6-point initial...

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Roger Brooks B.

BILLION DIGITAL BUYERS

Akshay Vemuganti

BILLION DIGITAL BUYERS

Per a recent world economic study, we have entered a 'Fourth Industrial Revolution' where industries, technologies, and jobs are getting disrupted faster than ever before. The astronomical change in economic landscape, industry shifts, and consumer behaviors pose a direct threat to traditional business models. Let's consider the brick and motor retail, for instance, losing revenues to the online and mobile channels. For the first time in retail history, customers are asking for...

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Akshay Vemuganti

Twitch for Musicians Second Edition

Karen Allen

Twitch for Musicians Second Edition

Even though Twitch is a livestream platform primarily for gamers, indie musicians are building real fanbases and making enough money for this to be a solid side hustle or even a full-time job. Artists on Twitch are supportive of each other. Viewers are looking for fun, new talent to hang out with online. The category is not over-saturated, so you can still get discovered. And the whole thing has monetization features that are fun for the viewers and lucrative for streamers. This book will teach...

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Karen Allen

8 Lessons in Military Leadership fo...

Robert T. Kiyosaki

8 Lessons in Military Leadership for Entrepreneurs

Robert Kiyosaki’s new book 8 Lessons in Leadership draws from his years at the Merchant Marine Academy at Kings Point and his service in the United Sates Marine Corps. With compelling stories and examples and a engaging way of comparing and contrasting two very different cultures and value systems, Robert shares the challenges he faced in transitioning to civilian life&hellipwhere chain of command and team-over-selfonce so black and whitewere muddy and...

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Robert T. Kiyosaki

How to Write a Great Business Plan

William A. Sahlman

How to Write a Great Business Plan

Judging by all the hoopla surrounding business plans, you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts, bundles of meticulous-looking spreadsheets, and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact, often the more elaborately crafted a business plan, the more likely the venture is to flop. Why? Most plans waste too much ink on numbers and devote too little to...

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William A. Sahlman

Creative Conspiracy

Leigh Thompson

Creative Conspiracy

Embracing the Counterintuitive Side of CollaborationThink of your to-do list at work. Chances are the most important tasks require you to work with othersand the success of those endeavors depends on the effectiveness of your collaboration.According to management expert Leigh Thompson, collaboration that is conscious, planned, and focused on generating new ideas builds excitement and produces what she calls a creative conspiracy.” Teams that conspire to organize...

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Leigh Thompson

How to Sell More

Harvard Business Review (HBR)

How to Sell More

Over the last decade, technology has dramatically changed the role of salespeople at companies of all sizes. But one crucial fact remains: Sales is the most vital function of every business.In How to Sell More, the editors of Harvard Business Review have gathered advice from some of the world’s top business professors, consultants, trainers, and sales managers. In these collected essays, you’ll learn how to: Effectively recruit, train, manage, and support these key...

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Harvard Business Review (HBR)

Power Cues

Nick Morgan

Power Cues

Take control of your communicationsbefore someone else doesWhat if someone told you that your behavior was controlled by a powerful, invisible force? Most of us would be skeptical of such a claimbut it’s largely true. Our brains are constantly transmitting and receiving signals of which we are unaware. Studies show that these constant inputs drive the great majority of our decisions about what to do nextand we become conscious of the decisions only after...

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Nick Morgan

How To Sell The Way Your Customer B...

Des Hunt

How To Sell The Way Your Customer Buys

In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour. Des talks about: * Why people buy the things they buy * The Hidden Persuaders and how to use them * Hot to quickly pick the buying style of your customer * How to assess your own style using a quick questionnaire * How to see yourself as your customer sees you * The seven...

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Des Hunt

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