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HBR Guide to Better Business Writin...

Bryan A. Garner

HBR Guide to Better Business Writing (HBR Guide Series)

DON'T LET YOUR WRITING HOLD YOU BACK.When you’re fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it’s a skill you must cultivate to succeed: You’ll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and...

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Bryan A. Garner

HBR Guide to Building Your Business...

Raymond Sheen

HBR Guide to Building Your Business Case (HBR Guide Series)

Get your idea off the ground. You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching. The HBR Guide to Building Your Business Case , written by project management expert Raymond Sheen, gives you the guidance...

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Raymond Sheen

HBR Guide to Making Every Meeting M...

Harvard Business Review (HBR)

HBR Guide to Making Every Meeting Matter (HBR Guide Series)

Make every minute count. Your calendar is full, and yet your meetings don’t always seem to advance your work. Problems often arise with unrealistic or vague agendas, off-track conversations, tuned-out participants who don’t know why they’re there, and follow-up notes that no one reads—or acts on. Meetings can feel like a waste of time. But when you invest a little energy in preparing yourself and your participants, you’ll stay focused, solve problems, gain consensus, and leave each meeting...

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Harvard Business Review (HBR)

HBR Guide to Persuasive Presentatio...

Nancy Duarte

HBR Guide to Persuasive Presentations (HBR Guide Series)

TAKE THE PAIN OUT OF PRESENTATIONS. Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:Win over tough crowdsOrganize a coherent narrativeCreate powerful messages and visualsConnect with and engage your audienceShow people why your ideas...

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Nancy Duarte

HBR Guide. Эмоциональный интеллект

Harvard Business Review Guides, 2019

HBR Guide. Эмоциональный интеллект

Специалисты полагают, что эмоциональный интеллект порой важнее многих профессиональных навыков. Этот сборник статей содержит множество подсказок и приемов, которые помогут вам лучше понять себя и своих коллег. Вы научитесь справляться с различными сложными ситуациями на работе и в жизни, улучшите навыки взаимодействия и станете действовать более эффективно. На русском языке публикуется впервые.

Автор	Harvard Business Review Guides
Жанр	Деловая литература, Маркетинг, PR
Год	2019

HBR Guide. Эмоциональный интеллект

Harvard Business Review Guides

HBR Guide. Эмоциональный интеллект

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Harvard Business Review Guides

HBR's 10 Must Reads on Communicatio...

Harvard Business Review (HBR)

HBR's 10 Must Reads on Communication (with featured article "The Necessary Art of Persuasion," by Jay A. Conger)

The best leaders know how to communicate clearly and persuasively. How do you stack up? </p?If you read nothing else on communicating effectively, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you express your ideas with clarity and impact—no matter what the situation. Leading experts such as Deborah Tannen, Jay Conger, and Nick Morgan provide the insights and advice you need to:Pitch...

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Harvard Business Review (HBR)

HBR's 10 Must Reads on Strategic Ma...

Philip Kotler

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice...

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Philip Kotler

Heart of Change

John Kotter

Heart of Change

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John Kotter

Heavy Hitter Sales Wisdom. Proven S...

Steve Martin W.

Heavy Hitter Sales Wisdom. Proven Sales Warfare Strategies, Secrets of Persuasion, and Common-Sense Tips for Success

Praise for Heavy Hitter Sales Wisdom «Steve Martin takes a much-needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers' minds. The best part is that the author shares effective strategies that put more fun into selling and more money into salespeople's pockets.» —Gerhard Gschwandtner Founder and Publisher, Selling Power magazine «Steve Martin's interesting examination of great leaders in history and the...

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Steve Martin W.

Heavy Hitter Selling. How Successfu...

Steve Martin W.

Heavy Hitter Selling. How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy

What separates ordinary salespeople from Heavy Hitters? The best salespeople are those «Heavy Hitters» who are able to use human nature, language, and intuition to build trusting relationships with customers and persuade them to buy. Based on his proven and effective sales program, author Steve Martin's Heavy Hitter Selling explains how you too can achieve and maintain that high level of sales success. Using real-world case studies, examples, and exercises, Martin provides the psychological,...

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Steve Martin W.

Herd. How to Change Mass Behaviour...

Mark Earls

Herd. How to Change Mass Behaviour by Harnessing Our True Nature

"…fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN «HERD is a rare thing: a book that transforms the reader's perception of how the world works». —Matthew D'Ancona, THE SPECTATOR «This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru.» —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that...

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Mark Earls

Hey, Whipple, Squeeze This. The Cla...

Luke Sullivan

Hey, Whipple, Squeeze This. The Classic Guide to Creating Great Ads

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll...

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Luke Sullivan

Homo ritorikus, или гайд по краснор...

Юрий Танин, 2017

Homo ritorikus, или гайд по красноречию

Вы новичок в ораторском деле? Вы не знаете ничего про риторику? Вы что-то слышали, но точно ничего не ясно? Вы просто хотите окунуться в эту сферу? Или возможно Вам не хватает практических упражнений и рекомендаций? Тогда эта книга для вас! Книга «homo ritorikus или гайд по красноречию». Она разбита на 5 смысловых блоков. Каждый из них максимально полезен своей структурой. Самый главный блок – это практический. Он содержит 55 упражнений! Их можно выполнять как одному, так и парой (группой)....

Автор	Юрий Танин
Жанр	Карьера, кадры, Маркетинг, PR
Год	2017

Honesty Sells. How To Make More Mon...

Steven Gaffney

Honesty Sells. How To Make More Money and Increase Business Profits

Looking for an edge in today's tough selling market? Honesty Sells challenges you to abandon clichéd sales techniques that rely on manipulation and deceit. Instead, by being honest and open with clients, you will be rewarded with long-term, profitable relationships—at the expense of no one but your competition… PRAISE FOR HONESTY SELLS «I've been in the field of sales leadership for twenty-four years with a major organization. I've recruited, trained, and developed thousands of salespeople over...

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Steven Gaffney

Hooked. На крючке. Как создавать пр...

Нир Эяль

Hooked. На крючке. Как создавать продукты, формирующие привычки

Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель «крючка»: четырехэтапного процесса, который успешные компании используют для формирования потребительских привычек. Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового...

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Нир Эяль

HoReCa. Учебник по сервису. От стан...

Галина Анохина

HoReCa. Учебник по сервису. От стандартов к мастерству

Уровень требований к сервису у гостей отелей и ресторанов постоянно растет. Вместе с этим повышаются и стандарты обслуживания. Книга Галины Анохиной, эксперта-практика в ресторанной и гостиничной индустрии с более чем 20-летним опытом работы в лучших отелях и ресторанах, – это уникальный учебник по организации высококлассного обслуживания, практическое руководство по повышению качества услуг в сфере гостеприимства. В нем детально и наглядно описываются все аспекты и нюансы построения...

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Галина Анохина

How Brands Become Icons

D. B. Holt

How Brands Become Icons

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands–they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands...

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D. B. Holt

How Clients Buy

Tom McMakin

How Clients Buy

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory...

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Tom McMakin

How Life Imitates Chess

Ксюша Ангел

How Life Imitates Chess

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Ксюша Ангел

How to Be a Fierce Competitor. What...

Jeffrey Fox J.

How to Be a Fierce Competitor. What Winning Companies and Great Managers Do in Tough Times

From best-selling author Jeffrey J. Fox, how the savvy see opportunity – and capitalize on it Economic downturns separate the winning companies from the struggling. And as best-selling author Jeffrey J. Fox shows, tough times also give solid companies, strong managers, and potential rainmakers the opportunity to seize market share. In this eminently readable, practical resource for business leaders and managers, Fox explains exactly how the savvy few who rise to the top stay focused and alert,...

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Jeffrey Fox J.

How to Be a Sales Superstar. Break...

Mark Tewart

How to Be a Sales Superstar. Break All the Rules and Succeed While Doing It

Making the sale is tougher than. That's why sales professionals and business owners who want to be the best need more than just smooth talk to make it in the sales business. Selling is a job that requires an updated toolkit for real, lasting success. This practical guide teaches you all the specialized skills you need to be a sales superstar. You'll learn how to better understand prospects, master the skills to draw in new customers, and discover the secret to closing any deal.

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Mark Tewart

How to Become Filthy, Stinking Rich...

Derek Hall

How to Become Filthy, Stinking Rich Through Network Marketing. Without Alienating Friends and Family

A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown. Many feel that they have no way to build back their savings in order to retire comfortably and securely. Many now believe that there just isn't enough time...

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Derek Hall

How to Communicate Effectively With...

Elizabeth Inc. Oprah

How to Communicate Effectively With Anyone: Persuasion Mastery

Communications is something that is very complicated, it goes way beyond just speaking. Talking is just that, talking. <br><br>Communication is when you are getting your ideas across to another person and making them known and understood. Learning how to be an effective communicator means that you are able to clearly get your ideas across to others, which is not always easy to do. Some people seem to be gifted with this skill, they can take a podium and speak and hold the...

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Elizabeth Inc. Oprah

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