Зарубежная деловая литература
4279 кн.
In Fashion, Media, Promotion: the new black magic Fashion is linked to its communication networks – involving the reader in the process of selling Fashion in the global marketplace. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, is celebrated. Hollywood's role in shaping Fashion's influence is assessed through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th...
| Автор | Jayne Sheridan |
The development and coordination of managerial devices to help businesses cope with the numerous challenges they face have been the subject of many empirical analyses in recent years. This books draws from these studies to answer the question of how to coordinate a team in extreme environments. Embracing a practice-based perspective, it identifies work practices and technological uses that improve coordination within teams. Organizations need to know how to support the coordination of teams that...
| Автор | Cécile Godé |
This book analyzes how social business and base of the pyramid approaches allow companies to reinvent themselves, or in other words how they are the levers for strategic renewal. It highlights the constraints and possible difficulties encountered in the process of corporate renewal, drawing on individual and collective restraints to outline the key themes for a company’s successful transition. The author uses the case of Danone to explain how such a process of strategic renewal can take time and...
| Автор | Bénédicte Faivre-Tavignot |
Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This stimulating book clarifies how fashion operates on all its levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated. Fashion terms, their use and meaning are explained in plain words and the complicated stages of design, manufacture and distribution are...
| Автор | Gavin Waddell |
Get inside Japan's invisible behemoth to see the future of global business Good Risks is a fascinating insight into ORIX, a global giant whose business empire straddles the world, but which has managed to remain out of the media spotlight for half a century. Award winning author David Russell explains how this Japanese company has transcended its national identity to become a global player, and what that means for everyone else. In a series of one-on-one interviews with senior executives at ORIX...
| Автор | David W. Russell |
This book focuses on the emergence of the “science of sustainability” and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business models and solutions for new growth and applications. They then move onto the reformulation of future thinking processes before ending by looking towards an approach for the measurement of sustainability...
| Автор | Pierre Massotte |
Rule and Rupture – State Formation Through the Production of Property and Citizenship examines the ways in which political authority is defined and created by the rights of community membership and access to resources. Combines the latest theory on property rights and citizenship with extensive fieldwork to provide a more complex, nuanced assessment of political states commonly viewed as “weak,” “fragile,” and “failed” Contains ten case studies taken from post-colonial settings around the world,...
| Автор | Группа авторов |
This book discusses the key concepts of the technologies that underpin the drive towards sustainability in today’s complex world. The authors propose an integrated view of the frontiers facing any organization nowadays – whether an enterprise, an administration or any human collective construction – that operates with a goal, a mission or an objective. While a unified approach still seems unachievable, the authors have nevertheless tackled the amalgamation of the underpinning elements (theories,...
| Автор | Pierre Massotte |
A comprehensive overview of the new business context for biopharma companies, featuring numerous case studies and state-of-the-art marketing models Biotechnology has developed into a key innovation driver especially in the field of human healthcare. But as the biopharma industry continues to grow and expand its reach, development costs are colliding with aging demographics and cost-containment policies of private and public payers. Concurrently, the development and increased affordability of...
| Автор | Francoise Simon |
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this...
| Автор | Kim Klein |
A hands-on beginner’s guide to designing relational databases and managing data using Microsoft Access Relational databases represent one of the most enduring and pervasive forms of information technology. Yet most texts covering relational database design assume an extensive, sophisticated computer science background. There are texts on relational database software tools like Microsoft Access that assume less background, but they focus primarily on details of the user interface, with inadequate...
| Автор | Jonathan Eckstein |
Take your productivity to the next level and make the most of your time! Do you have too much to do and not enough time to do it? Don't we all! Productivity For Dummies shows you how to overcome this common problem by tackling key issues that are preventing you from remaining focused and making the most of your time. This insightful text gets to the root of the problem, and shows you how to identify and analyse the items on your to-do list to deliver on deadlines and maximise your schedule....
| Автор | Ciara Conlon |
What is national wellbeing and what is progress? Why measure these definitions? Why are measures beyond economic performance needed and how will they be used? How do we measure national wellbeing & turn the definitions into observable quantities? Where are we now and where to next? These questions are asked and answered in this much needed, timely book. The Wellbeing of Nations provides an accessible and comprehensive overview of the measurement of national well-being, examining whether national...
| Автор | Paul Allin |
A comprehensive guide to public sector collaboration with private and nonprofit organizations for better service delivery Governing Cross-Sector Collaboration tackles the issues inherent in partnerships with nongovernmental actors for public service delivery, highlighting the choices available and the accompanying challenges and opportunities that arise. Based on research, interviews with public, private and nonprofit sector leaders, and considerable analysis of organizations involved in...
| Автор | John Forrer |
The recent rise to prominence of renewable energy and energy efficiency has been driven by their potential to lower the environmental impacts of energy use. As these technologies mature they must demonstrate not only their environmental benefits, but also their economic competitiveness. The relative costs and benefits of each potential project, whether large or small, must be systematically modelled and assessed before they can be financed and implemented. Renewable Energy and Energy Efficiency:...
| Автор | Martin Rogers E. |
This collection of essays in Governing Global Land Deals provides new empirical and theoretical analyses of the relationships between global land grabs and processes of government and governance. Reframes debates on global land grabs by focusing on the relationship between large-scale land deals and processes of governance Offers new theoretical insights into the different forms and effects of global land acquisitions Illuminates both the micro-processes of transaction and expropriation, as well...
| Автор | Группа авторов |
Reality-based modeling for today's unique economic recovery Economic Modeling in the Post Great Recession Era presents a more realistic approach to modeling, using direct statistical applications to address the characteristics and trends central to current market behaviors. This book's unique focus on the reality of today's markets makes it an invaluable resource for students and practitioners seeking a comprehensive guide to more accurate forecasting. While most books treat the economy as if it...
| Автор | John E. Silvia |
Foreword by Janet Yellen Weijian Shan's Out of the Gobi is a powerful memoir and commentary that will be one of the most important books on China of our time, one with the potential to re-shape how Americans view China, and how the Chinese view life in America. Shan, a former hard laborer who is now one of Asia's best-known financiers, is thoughtful, observant, eloquent, and brutally honest, making him well-positioned to tell the story of a life that is a microcosm of modern China, and of how,...
| Автор | Weijian Shan |
Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s purpose-driven and skeptical audiences. The heart of this process involves finding the soul of your organization. When moral purpose becomes central to your organization, it can deliver benefits to both the bottom line and mankind: a profit meets purpose proposition. This path requires a reinvention of...
| Автор | Larry Weber |
The Tokens tells the fascinating story of Eric, a skilled craftsman and builder. During the course of his business journey, Eric struggles to take his burgeoning company to the next level. A chance encounter introduces him to Carl, a retired multimillionaire. Carl offers Eric the opportunity to take any material and supplies from his log cabin in exchange for demolishing the building. While working on the cabin, Eric discovers an unexpected and mystifying gift from Carl, a note and a wooden...
| Автор | Jeff Levitan |
Discover your true self and align your life journey around your core beliefs, values and perspective. Designed as both a companion piece to the author's previous book, The Power of Understanding People, and a stand-alone work, The Power of Understanding Yourself provides readers with a blueprint for examining their true purpose and approach to life and a map for achieving greater personal happiness, professional success and self-awareness. It explores personal attributes related to interactive...
| Автор | Dave Mitchell |
Successfully cope with day-to-day problems—and find joy along the way The Business of Joy provides you with an abundance of practical and immediately applicable life-changing ideas and inspirational, thought-provoking, and entertaining stories and quotes—in an instant. Each chapter is designed to be read and absorbed in approximately 60 seconds, offering you “Golden Nuggets” and “Joy Gems” that will help make positive, lasting change. Inside, you get an abundance of time-tested formulas that can...
| Автор | Joy Baldridge J.D. |
The essential resource for navigating the growing direct loan market Private Debt: Opportunities in Corporate Direct Lending provides investors with a single, comprehensive resource for understanding this asset class amidst an environment of tremendous growth. Traditionally a niche asset class pre-crisis, corporate direct lending has become an increasingly important allocation for institutional investors—assets managed by Business Development Company structures, which represent 25% of the asset...
| Автор | Stephen Nesbitt L. |
Kuidas muudab tehnika areng meie elu ja äritegevust ning kuidas sellega sammu pidada? Rahvusvaheliselt tunnustatud autoriteedid Andrew McAfee ja Erik Brynjolfsson selgitavad oma teises raamatus, millises suunas areneb maailma ettevõtlus uuenenud tehnika ajastul ja kuidas see muudab inimeste elu. Masinad on mõõtmatult lihtsustanud meie elu ja tööd, täites hetkega ülesandeid, mis vajasid varem palju inimesi ja arvukaid töötunde. Kohe on käes ka see aeg, kui masinad suudavad mõelda ja otsustada...
| Автор | Andrew McAfee, Erik Brynjolfsson |