Зарубежная деловая литература
4279 кн.
From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet’s next big thing: the blockchain.Many of the ‘legacy systems’ once designed to make our lives easier and our economy more efficient are no longer up to the task; big banks have grown more entrenched, privacy exists only until the next hack, and credit card fraud has become a fact of life. However, there is a way past all this―a new kind of operating system with the potential to revolutionise...
| Автор | Paul Vigna |
An expose on the fashion industry written by the Observer's 'Ethical Living' columnist, examining the inhumane and environmentally devastating story behind the clothes we so casually buy and wear.Coming at a time when the global financial crisis and contracting of consumer spending is ushering in a new epoch for the fashion industry, To Die For offers a very plausible vision of how green could really be the new black.Taking particular issue with our current mania for both big-name labels and...
| Автор | Lucy Siegle |
Bestselling author Ken Blanchard brings you the tie-in guide to accompany his TrustWorks! training program.Ken Blanchard is famous for his ability to make the seemingly complex simple. In Trust Works! he brings his talent to bear on the complicated and timely issue of trust.The book begins with an allegory – in this case, it’s the story of a dog and a cat with major trust issues. Their fighting, backbiting, and sabotaging soon affects the whole household – including the humans. It quickly...
| Автор | Ken Blanchard |
In the tradition of No Logo and Fast Food Nation, Buy Buy Baby investigates how today’s consumer economy markets to infants and toddlers.Buy Buy Baby is a powerful expose of how multi-national toy and media corporations use aggressive marketing techniques to snare the ultimate consumer – your baby or toddler.While it’s no secret that toy and media companies manipulate the insecurities of parents to sell them products, Buy Buy Baby reveals how these corporations sponsor and use the latest...
| Автор | Susan Thomas Gregory |
Harry Bingham used to be an economist and a banker and thought he understood money. Then, in autumn 2008, the world stood on the edge of calamity and Harry realised that all the things he knew had been proven utterly wrong.So, he decided to go back to first principles, to meet the people who make the money – the entrepreneurs and inventors, the salesmen and financiers. He wanted to find out how the world really worked and what drives the people who make it spin. For the first time he saw that...
| Автор | Harry Bingham |
An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, ‘Mavericks at Work’ is for anyone who wants to succeed in business – from the entry-level employee to the CEO.In ‘Mavericks at Work’, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO,...
| Автор | William Taylor |
Features updated material and a special foreword from Arianna for the UK audienceIt’s not an exaggeration to say that the hard-working, average citizen on an average income is an endangered species and that the American Dream of a secure, comfortable standard of living has become outdated. The USA is in danger of becoming a Third World nation.The evidence is all around: its industrial base is vanishing, taking with it the kind of jobs that have formed the backbone of America’s economy for more...
| Автор | Arianna Huffington |
In a fast-moving world we’re often overloaded with differing opinions, conflicting data and changing advice. In this essential guide, Noreena Hertz offers practical steps to how to make better, smarter decisions.Most of us think we make decisions for the right reasons: we scour books, we talk over options with our friends, we search the internet, we ask experts, we look at data or we trust our guts. But how hard do we scrutinise those we listen to? How much do we interrogate the information they...
| Автор | Noreena Hertz |
A hard-hitting exposé of the overwork culture and modern management techniques that seduce millions of people to hand over the best part of their lives to their employer.Work has come to increasingly dominate British national life. ‘Job intensification’ affects every shopfloor, office, classroom and hospital, as a cult of efficiency has driven a missionary magnetism of tighter deadlines and more exacting targets in the most exploitative and manipulative work culture developed since the...
| Автор | Madeleine Bunting |
Only our limited idea of money is keeping us poor. David Boyle introduces us to alternative cash and people who can conjure money – that is, spending power – out of nothing.Until recently, the growth of alternative cash had been the province of big business: phone cards, stamps, air miles and Tesco’s clubcard points all have purchasing power, yet are not cash as we know it. Now, locally created money systems like ‘time dollars’, ‘Womanshare’ and ‘Ithaca hours’ are being invented by communities...
| Автор | David Boyle |
Kasiinos võidab alati maja, hipodroomil kihlveokontor. Investeerimisega on lugu sama, leiab „Aruka investori taskuraamatu“ autor John C. Bogle. Ta on veendunud, et aktsiaturgudel on võitjaks finantskrupjeed ning kaotajaks investorid. 1974. aastal Vanguardi ja 1975. aastal maailma esimese indeksifondi asutanud Bogle leiab, et kui vähendada aktsiatega kauplemise osakaalu, suureneb märgatavalt võimalus teenida õiglast osa turu tootlusest. Oma sõnade kinnituseks toob ta uuringu, mille kohaselt...
| Автор | Джон Богл |
Leadership development is a planned effort that enhances the learner's capacity to lead people. Building on the success of the first edition, Linkage conducted a study of over 300 top organizations and their needs in organizational change and leadership development that identifies approaches to leadership development that have proven to be successful. The work offers practical «how-to» instructions developing leaders and engaging in leadership development. It provides current in-depth models,...
| Автор | Marshall Goldsmith |
If you are a manager or executive who is beginning a coaching engagement or who is considering a developmental plan that calls for an executive coach, you need more than a desire to improve your leadership capabilities. You also need to understand how to get the most from your work with a professional coach. This guide can help you to understand the unique nature of a coaching engagement and to assess your readiness to embark on this method of professional development. The book describes the...
| Автор | Center for Creative Leadership (CCL) |
This guidebook is about changing the way you think about setting goals. It is about identifying goals that are important and meaningful. Creating those kinds of goals means taking stock of your values—what you believe and how you act to carry out those beliefs—in five key areas of your life: career, self, family, community, and spirit. Once you’ve identified what’s really important you can create goals that will help you improve and carry out those values through your actions. The goals you...
| Автор | Center for Creative Leadership (CCL) |
Nelikümmend viis aastat on möödas raamatu „Juhuslik ekslemine Wall Streetil“ esmatrükist. Selle sõnum oli lihtne – investoritel on märksa kasulikum osta ja hoida indeksifondi kui möllata väärtpaberite või aktiivselt juhitud fondide osakutega. Ligi pool sajandit hiljem usub raamatu autor Burton G. Malkiel oma algsesse teesi veelgi enam. Võib küsida, et kui põhisõnum on sama, milleks siis kaheteistkümnes väljaanne? Aga seda põhjusel, et aastate jooksul on aktsiaturu kohta esitatud sedavõrd palju...
| Автор | Burton G. Malkiel |
Viimase kahekümne viie aasta jooksul on Jason Calacanis teeninud korraliku varanduse, paigutades ingelinvestorina oma raha mitmetesse pööraselt edukaks osutunud idufirmadesse. Ja seda sugugi mitte kehvasti – tema üsna uhke villa parklas laiutab rivi Tesladest ning kontojääk manab näole vaid naeratusi. Sajandi investeerimispiibliks tituleeritud raamatus demonstreerib kümneid miljoneid teeninud mees kuulikindlaid meetodeid, mille abil idufirmadega massiivset rikkust kokku ajada. Idufirmades saab...
| Автор | Jason Calacanis |
La persona del líder cobra protagonismo como pilar básico de todo equipo de trabajo motivado, unido y productivo, y muy especialmente en estos momentos en los que el mundo empresarial es tremendamente volátil en un marco social carente de valores trascendentales.Pero hoy andamos escasos de líderes y, cuando los hay, no ocupan el lugar adecuado en el organigrama. Si queremos cambiar la tendencia de baja calidad humana que se constata en la sociedad, lo conseguiremos por medio de un nuevo modelo...
| Автор | Félix Velasco Álvaro |
Aastal 2016 eesti keeles ilmunud Seppo Saario raamat „Kuidas ma investeerin börsiaktsiatesse“ on läbi teinud põhjaliku uuenduskuuri, eelkõige investeerimisturgude arenguid silmas pidades. Nagu Saario isegi tõdeb, käes on murrangulised ajad, mil digitaliseerimine, globaliseerumine, kliimamuutused, sotsiaalmeedia ja tehisintellekt lammutavad agaralt majandusstruktuuri, milles siiani on andnud tooni pigem kaubandus- ja tööstusettevõtted. Raamat räägib lihtsalt, loogiliselt ning elutruult sellest,...
| Автор | Seppo Saario |
In diesem eBook werden Ihnen die besonderen Methoden und Verhaltenstechniken vermittelt, die Ihnen helfen, überzeugender zu argumentieren, um zu überdurchschnittlichen Verkaufserfolgen zu gelangen. Lernen Sie hierbei die einzelnen Phasen des Verkaufsgespräches kennen und durch den gezielten Einsatz der Win-Win Strategie Ihren Kunden erfolgreich zu überzeugen und langfristig an Sie zu binden. Mit diesem Vertriebsmanagment eBook profitieren Sie von den Inhalten erfolgreicher Managementtrainings...
| Автор | Prof. Dr. Harry Schröder |
Dieses Marketing eBook vermittelt Ihnen die notwendige Systematik für den Globalisierungserfolg im internationalen Geschäft. Ausgehend von einer ganzheitlichen marktorientierten Potenzialanalyse und einem umfassenden internationalen Länder-Check, wird Ihnen die Entwicklung von internationalen Marketing-Programmen und deren Verankerung im internationalen Geschäftsplan dargestellt. Mit diesem Marketing eBook profitieren Sie von den Inhalten erfolgreicher Managementtrainings und...
| Автор | Prof. Dr. Harry Schröder |
Dieses MCC eCommerce Grundlagen eBook führt Sie systematisch an die fachlich notwendigen Elemente im Online-Handel heran. Beginnend mit der Produkt- und Preispolitik erhalten Sie die notwendigen Kriterien für die richtige Sortiments-Auswahl im Online-Handel. Darauf aufbauend werden Ihnen dann die elementaren eCommerce Grundlagen wie beispielsweise eCommerce Strategien, die Kennzahlen und deren Bedeutung im eCommerce bis hin zu den Absatzkanälen im Online-Handel anschaulich und leicht...
| Автор | Frank Schröder |
¿Despliegas tu potencial o el de tus empleados al máximo? Probablemente no. La sociedad occidental está guiada por el pensamiento lógico y los cincos sentidos. Apoyándonos solo en ellos, ahogamos inadvertidamente nuestro infinito potencial creativo. El raciocinio es apenas la punta del iceberg que yace en nuestro interior. Los problemas que el mundo occidental de los negocios enfrenta son tan vastos que continuar de la misma manera no es una opción viable. El tiempo es dinero. Y el tiempo se...
| Автор | Bjorn Aris |
Dieses Management eBook vermittelt Ihnen das notwendige Know-How für eine erfolgreiche Team- und Projektarbeit. Es werden Ihnen die Elemente der Gruppendynamik vorgestellt und die kommunikativen, motivierenden und konfliktlösenden Management-Arbeitstechniken behandelt. Mit diesem Leitfaden profitieren Sie von den Inhalten erfolgreicher Managementtrainings und Umsetzungsberatungen aus namhaften Unternehmen für Ihren Karrieschub. Erhalten Sie viele gezielte Impulse für die Umsetzung eines...
| Автор | Prof. Dr. Harry Schröder |
Ratgeber über die Grundlagen des Projektmanagements gibt es zahlreiche. Projekt-Voodoo® dagegen fokussiert auf die Tücken des Projektalltags und stellt eine treffsichere Methode vor, um schwierige Projekte schnell wieder auf Kurs zu bringen. Wenn Projekte zu scheitern drohen, scheinen nur noch ein Wunder oder Hexerei zu helfen: Keiner weiß mehr, wo es lang geht, das Ziel ist außer Sicht, immer mehr Meetings bringen immer weniger Ergebnisse, das Team ist zerstritten und die Deadline bedrohlich...
| Автор | Bianca Fuhrmann |