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Make big sense of small business Small Business For Dummies has been a leading resource for starting and running a small business. Calling upon their six decades-plus of combined experience running small businesses, Eric Tyson and Jim Schell once again provide readers with their time-tested advice and the latest information on starting and growing a small business. This new edition covers all aspects of small business from the initial business plan to the everyday realities of financing,...
| Автор | Eric Tyson |
Make the leap and become an entrepreneur today Are you living for the weekend? Are you dissatisfied at work? Are you itching to do something that is important to you? How can you avoid the pitfalls that many first-time entrepreneurs have fallen into? How do you explore whether entrepreneurship is right for you without giving up your day job? Employee to Entrepreneur is your guide to leaving your job behind and building something for yourself. Author and employee-turned-entrepreneur Steve...
| Автор | Steve Glaveski |
Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your...
| Автор | Soren Kenner |
Every human is born with multifarious potential. Why, then, do parents, schools and employers insist that we restrict our many talents and interests; that we 'specialise' in just one? We've been sold a myth, that to 'specialise' is the only way to pursue truth, identity, or even a livelihood. Yet specialisation is nothing but an outdated system that fosters ignorance, exploitation and disillusionment and thwarts creativity, opportunity and progress. Following a series of exchanges with the...
| Автор | Waqas Ahmed |
Who do you need around you? Networking is an essential skill; it's the key to your success. So why are so many of our connections superficial and transactional? And why do they get us nowhere in our personal or professional life? Maybe because we've lost sight of the fact that it's not about the quantity of connections you make, but the quality of the relationships you build and nuture. From internationally-acclaimed entrepreneur and Fortune 500 mentor Janine Garner, It's Who You Know shows you...
| Автор | Janine Garner |
If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web...
| Автор | Joel Elad |
The challenge faced by family businesses and their stakeholders, is to recognise the issues that they face, understand how to develop strategies to address them and more importantly, to create narratives, or family stories that explain the emotional dimension of the issues to the family. The most intractable family business issues are not the business problems the organisation faces, but the emotional issues that compound them. Applying psychodynamic concepts will help to explain behaviour and...
| Автор | Elizabeth Florent-Treacy |
Bring nuance, depth, and meaning to every conversation you have The Art of Communication is for anyone who senses that they could be communicating on a deeper level. Perhaps you are a confident communicator but suspect there may be more to the art of conversation that you have not yet been able to access. Or perhaps you feel that your conversations lack depth and meaning and that you’d like to enrich your relationships with others, if only you knew how. This book will address your concerns and...
| Автор | Judy Apps |
Written for anyone who has an idea for a business, but doesn’t know how to go about starting it, Six-Week Start-Up 3rd Ed. takes readers from idea to “open-for-business.” This unique book provides in-depth coverage on business concept clarification, goal definition, money matters, market research, sales, marketing, government requirements, hiring employees, and more. Designed to keep readers on track, Six-Week Start-Up 3rd Ed. includes week-by-week checklists, worksheets to sort through...
| Автор | Rhonda Abrams |
This step-by-step guide written by best selling business author and syndicated columnist Rhonda Abrams takes the mystery out of raising money and provides entrepreneurs a clear, comprehensive understanding of angel financing. Topics include: the valuation process and getting the best valuation for your company; preparing your business for the investment process; finding and convincing an investor; 12 key presentation slides; equity ownership calculation worksheets; questions investors will ask...
| Автор | Joseph R Bell |
Hiring a business consultant can be prohibitively expensive and lead to unpredictable results. A better investment is The Owner's Manual for Small Business. Best-selling business author and syndicated columnist Rhonda Abrams shares her proven money-making, customer-pleasing, employee-motivating, competition-defeating tips and tricks that business owners can immediately put into practice. The book contains information, research, and advice on everything from starting a business to low-cost...
| Автор | Rhonda Abrams |
Award-Winner in the “Business: Personal Finance/Investing” category of the 2016 International Book AwardsKEEP MORE OF YOUR HARD-EARNED MONEY AT TAX TIMEThe tax code may be bloated, but that doesn’t mean your check to the IRS has to be. Let Deduct Everything! be your ultimate guide to lowering your annual tax bill.This comprehensive guide to legal deductions, credits and loopholes covers:• Rules of thumb for record-keeping and how to stay organized•...
| Автор | Eva Rosenberg |
Start a Freight Brokerage Business Today The experts at Entrepreneur[/i] provide a two-part guide to success. First, learn how you can start a successful freight brokerage business right from your home. Then, master the fundamentals of business startup including defining your business structure, funding, staffing and more. This kit includes: • Essential industry-specific startup essentials including industry trends, best practices, important resources, possible pitfalls, marketing musts, and...
| Автор | The Staff of Entrepreneur Media, Inc. |
Start Your Own Transportation Service shows readers how to create a revenue stream by thinking outside the traditional transportation box. Features information on how to start businesses in the areas of ridesharing, executive car service, special events, medical transport, and pedicab/party services. The personal transportation business is the hottest trend in the service industry, offering riders an alternative to traditional taxi, bus, and shuttle services. The perfect business for the...
| Автор | Cheryl Kimball |
Get a Grip on Your Business Numbers Financial Management 101: Get a Grip on Your Business Numbers is the second book in the Numbers 101 for Small Business series. This book covers business planning, from understanding financial statements to budgeting for advertising. Angie Mohr's easy-to-understand approach to small-business planning and management ensures that the money coming in is always greater than the money going out! Analyze financial data to stay in touch with the heart of...
| Автор | Angie Mohr |
Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere! Companies today can no longer ignore elements of new media in their marketing campaigns. Combining new media is absolutely essential to “close the sale” and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into...
| Автор | Holly Berkley |
Statistics show that 90% of businesses fail within their first five years of operation. What is the story behind these intimidating odds? Every year, unsuspecting entrepreneurs show up at their banks asking for small-business loans. The problem is that far too many people go into business without doing thorough research into what it really takes to be successful. The best way to learn is to learn from someone who has worked with hundreds of small businesses. In this new book, small-business...
| Автор | David Trahair |
Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book teaches small-business operators how to achieve big-business marketing success on a small-business budget. Low-Budget Online Marketing for Small Business takes readers behind the scenes of successful marketing campaigns. The book shows small-business owners how to cut costs so that they can adapt...
| Автор | Holly Berkley |
Entrepreneurs need to know how to measure the effectiveness of their operations, human resources and marketing in order to pinpoint inefficiencies and maximize profits. This book outlines all the ways to raise capital and then make it work for you! Many small business owners aren’t able to take that next big step in expanding operations. This book shows you how to raise money to finance expansion, how to analyze key factors in your financial information and develop ratios of return on investment...
| Автор | Angie Mohr |
Pricing a product or service can make or break a small business. It’s essential to use a good pricing strategy to ensure the products or services are appealing to customers and to ensure that the company is profitable. It’s not always as simple as “the lowest price wins.” Pricing Strategies for Small Business covers the many different pricing strategies and helps readers to determine which methods are best for their small businesses. An optimal pricing strategy will depend on more than just the...
| Автор | Andrew Gregson |
Through this easy reading, multi-faceted book, business author Julie V. Watson offers up invaluable tips and hints for home-based, micro, and small businesses. Her suggestions will help you save time and money, use creative planning and new ideas to increase profitability, create a rewarding business environment, and increase sales through effective marketing and promotion. Drawing on her more than 20 years of experience as a home-based entrepreneur, as well as the stories of a number of other...
| Автор | Julie V. Watson |
George Hedley, who turned $2,000 into a $50 million company in seven years, provides a perceptive new guide with a simple, real-world solution to running a business smoothly while allowing profits to flow in effortlessly. Get Your Business to Work! 7 Steps to Earning More, Working Less and Living the Life You Want uses tried-and-true methods to help fledgling business owners as well as seasoned ones who are just looking to increase capital and productivity. The book offers a step-by-step...
| Автор | George Hedley |
The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker”...
| Автор | Dan S. Kennedy |
Whether you're just launching your new venture, have an established business, or you're stuck on the work treadmill wondering what you can do to break through and create something truly great, this book is for you.<br /> <br />Ed Chan and David Naylor opened their doors in 1990. They started with just one staff member and a small group of clients.<br /> <br />Two decades later, Chan & Naylor has built a small business empire with offices throughout...
| Автор | David Naylor |