Политика
6305 кн.
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral...
| Автор | Peter Brinckerhoff C. |
Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just...
| Автор | Kyle Westaway |
The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case...
| Автор | Michael Allison |
An invaluable guide to the outcome-based tools needed to help nonprofit organizations increase their effectiveness The Nonprofit Outcomes Toolbox identifies stages in the use of outcomes and shows you how to use specific facets of existing outcome models to improve performance and achieve meaningful results. Going beyond the familiar limits of the sector, this volume also illustrates how tools and approaches long in use in the corporate sector can be of great analytical and practical use to...
| Автор | Robert Penna M. |
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant...
| Автор | Kivi Miller Leroux |
Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the government's ultimate threat is revocation of a nonprofit's tax-exempt status, which usually means the nonprofit's demise. Written in plain English, not «legalese,» Starting and Managing a Nonprofit Organization: A Legal Guide, Sixth Edition, provides...
| Автор | Bruce R. Hopkins |
A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from...
| Автор | Darian Heyman Rodriguez |
A comprehensive workbook covering all aspects of successful nonprofit development One of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for...
| Автор | Brydon DeWitt M. |
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With...
| Автор | Beth Kanter |
A non-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional The first-ever guide to The Raiser's Edge database package for the fundraising professional, Fundraising with The Raiser's Edge: A Non-Technical Guide educates your nonprofit about what The Raiser's Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output. Helps your organization get much...
| Автор | Bill Connors |
The essential guide for nonprofits wanting to manage their Internet applications in a coordinated, cost-effective, and efficient manner The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit companies, with the result that most now cannot compete with new commercial products and commercial applications. Nonprofit Internet Management reveals how current technologies...
| Автор | Ted Hart |
An essential guide to good governance for board leaders at all levels of experience and expertise This third edition of the bestselling book for nonprofit board members and professionals offers a thoroughly revised and updated resource that answers the most-commonly asked question on board governance. The book covers such topics as board structure and process, board member recruitment and orientation, board-staff relations, and financial management. This new edition includes updated information...
| Автор | BoardSource |
The easy way to make a difference Despite tough economic times, rates of donations are on the rise. If you want to make a difference but don't know where to start, you need Charity & Philanthropy For Dummies. This is your one-stop, no-nonsense guide to charitable activities. Inside you'll find lots of strategies for philanthropic work such as volunteering your time, raising funds, donating your own cash or expertise, impact investing, and social entrepreneurship. You'll also find lots of case...
| Автор | John Kluge |
"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied to their respective organizations." -Stephen M. Levy, CFRE, President of Levy...
| Автор | James Greenfield M. |
The author of the bestseller The Iron Triangle untangles a web of political back scratching in one of the world's most powerful companies Halliburton-a Texas oil-field company Dick Cheney ran before he became Vice President-has courted controversy for the better part of the twentieth century, but only recently has it received intense media scrutiny. In The Halliburton Agenda, Halliburton and its subsidiaries form the foundation of a fascinating story of influence peddling and behind-the-scenes...
| Автор | Dan Briody |
Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story. Grantseekers who approach the process as one in which they are connecting with an audience (grantmakers) and writing a narrative...
| Автор | Cheryl Clarke A. |
In today's uncertain environment, where nonprofits find themselves grappling with the continued dowturn in the economy, the ongoing war on terrorism, government's cutbacks in social services, and a wave of organizational scandals–groups everywhere are straining to keep up with the increased demand for their services while struggling to generate funding. Fundraising in Times of Crisis draws on renowned consultant Kim Klein's more than twenty-five years of fundraising experience. This much-needed...
| Автор | Kim Klein |
Praise for Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations, Second Edition «I wish I had had this invaluable book when I was helping plan fundraisers in the past. My life would have been easier, and our bank account healthier. Don't torture yourself: get this book, follow its advice and be a hero!» —Richard B. Stolley, Senior Editorial Adviser, Time, Inc. Founding Editor, People magazine «Black Tie Optional is anything but an optional read. This step-by-step...
| Автор | Karen Feldman |
Praise for Fundraising Consultants «In Fundraising Consultants: A Guide for Nonprofit Organizations, Gene Scanlan provides a thoughtful and deliberative guide for how to select, develop, and maintain successful relationships with consultants that can help organizations achieve their goals. It is also an excellent resource for consultants, both new and experienced, on how to best serve our clients.» Barbara L. Ciconte, CFRE, Senior Vice President, Consulting Services Donor Strategies, Inc....
| Автор | E. A. Scanlan |
Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people–who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense...
| Автор | Ben Rigby |
Start and Grow Your Faith-Based Nonprofit offers clear guidance on how to fund and manage a faith-based social ministry. If you have been called by God to fulfill a mission through a nonprofit organization, this is the book for you. Written specifically for grassroots faith-based groups, this important book is a tool for the thousands of individuals and churches that heal emotional, physical, and spiritual wounds through faith-based social service programming. In this much-needed resource, Jill...
| Автор | Jill Esau |
Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the author?s experience crafting and implementing philanthropic and...
| Автор | Doris Rubenstein |
A line-by-line preparation guide to the completely new and revised Form 990 for nonprofit organizations The accurate and complete preparation of Form 990—the information return that must be filed annually by most types of tax-exempt organizations—is a key factor in maintaining public image and fundraising capabilities. The newly redesigned Form 990 was released in December 2008 with significant revisions to the initial June 2007 draft. Preparation of the new return will require tax-exempt...
| Автор | Jody Blazek |
The woman BusinessWeek called the «grande dame of American management» shares her vision of leadership Frances Hesselbein rose from a volunteer troop leader to become CEO of the Girl Scouts of the USA. During her tenure Hesselbein transformed the Girl Scouts and created one of the most vibrant and recognized organizations in the world. In the course of her brilliant career, she was recognized by Fortune magazine as the «Best Nonprofit Manager in America» and was awarded the Presidential Medal of...
| Автор | Frances Hesselbein |